accessAtlanta

City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP
City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP

Kid Rock talks charity tour at Atlanta kickoff

Kid Rock sits with Lisa Borders from Grady Health Foundation, Kevin Miller from the Georgia Veterans Day Parade and Adam Cohen (back) from Camp Twin Lakes to discuss his charity tour. Photos: Melissa Ruggieri

Kid Rock sits with Lisa Borders from Grady Health Foundation, Kevin Miller from the Georgia Veterans Day Parade and Adam Cohen (back) from Camp Twin Lakes to discuss his charity tour. Photos: Melissa Ruggieri

Kid Rock has a reputation – deserved or not – as a Motor City rebel, a hellraiser more inclined to get into a scuffle at Waffle House than escort an elderly lady across the street.

 It’s an image honed to fuel his hard-rockin’ fans. But the guy has a huge heart, and he’s putting it on display this fall with a tour designed to aid local charities through his Kid Rock Foundation.

 Thursday evening, before kicking off the 12-city tour with a sold-out show at Center Stage, Rock, joined by Grady Health Foundation President Lisa Borders, Georgia Veterans Day Parade Association of Atlanta President Kevin Miller and Camp Twin Lakes Special Events Coordinator Adam Cohen, fielded questions from a small media corps upstairs in The Loft.

 The laid-back Rock immediately shook hands and took photos with guests from the parade association and Camp Twin Lakes before explaining his reason for the tour: “I’m an empty nester now. My son went to college and I was getting bored smoking cigars on the back porch…I’ve had a foundation now for awhile in Detroit and what really matters to me outside of friends and family is music, so I thought why not take money from the foundation and do a club tour.”

 Rock also approached some heavy financial hitters in Detroit – Quicken Loans Inc., Fathead and Compuware among them – to donate money as well. So far, more than $250,000 will benefit the selected charities.

 ”The response was unbelievable,” he said, adding that part of his mission is to also enhance the image of Detroit. “Just give Detroit another look, you know? Come visit us. Buy some Faygo or a Ford.”

 After Rock’s candid description of his cause, Borders joked, “Maybe YOU should run for president.”

IMG_0674 “Slow down!” Rock said, laughing.

 The singer, known for hits “Bawitdaba”, “All Summer Long” and “Born Free,” is piggybacking this special tour to the release of his latest single, “Care,” which features Martina McBride and T.I. and the lyrics, “I can’t walk on water. I can’t save your sons and daughters. I can’t change the world and make things fair. The least that I can do is care.”

Rock admitted that choosing the charities in each city has been heartbreaking and difficult and that he’s relied on local radio stations and promoters to help chose the final beneficiaries.

“You take the stuff closest to your heart,” he said.

While the 15-minute press conference stayed on point about Rock’s generous objective, there was, naturally, a reference to his infamous 2007 Waffle House arrest.

After Borders thanked him for his philanthropy and told Rock he was “an inspiration to all of us here in the trenches” of raising money, Rock chuckled and said, “That’s a little different [attitude] than the last time I was here.”

As he rose to take more pictures before heading off to prepare for his show, his grin remained.

“Maybe since I’m doing a good thing in Atlanta, the mayor will get me a free waffle.”

5 comments Add your comment

Rose Marie Lynn

November 12th, 2011
2:36 am

It is a big step, for someone of Kid Rock’s caliber, to do a 12 city tour and have some proceeds go to local charities in those cities. It would be a heartbreaking decision to choose those charities. My hat is off to Kid Rock for wanting to help those less fortunate. Wish we could convince others in the business to do the same. Maybe we could start by helping a neighbor or friend. Charity starts at home.
Thank you Kid Rock!! You are my hero!

PKL

November 12th, 2011
11:11 am

its just wonderful. I bet it makes his heart feel good.

Amy

November 12th, 2011
8:23 pm

Saw u in KC last year…u blew my mind. The most talented individual I have ever seen. Can’t wait for the next KC show. God bless U!

Danita K. Edwards

November 13th, 2011
6:04 pm

Kids higher power is showing forth greater with each passing year. Keep your gift of music, being yourself and “caring”. I have always said you will be an icon. The older you get, the better you become. Much love to the music and this man Robert Richie, known as Kid Rock. Seen you six times and you just keep on giving. “The Lord Bless you and keep you, the Lord make His face shine upon you and be gracious to you; The Lord lift up his countenance upon you, and give you Peace” Love ya Dude!

Kim

November 14th, 2011
12:24 pm

Love to the music man! God bless