If you’ve spent much time around Little Five Points, you know Elmyr is a favorite of the late night crowd – and of Brent Hinds of Atlanta’s metal behemoth Mastodon.

Hinds proves his Elmyr loyalty to the folks at the burritos-and-booze purveyor with an appearance in a new commercial. It’s a parody of one of those pharmaceutical spots, complete with a lifestyle montage that includes Hinds doing yoga. It’s kind of awesome and was created by new local media company Newmerica.

Check it out: