Big Boi has a new partnership – and a new mini-movie to go with it.
The Atlanta rapper/songwriter/producer has teamed with Crown Royal and as part of the publicity blitz for the Crown Royal Black variety of the Canadian whiskey, Big Boi has been asked to design a velvet bag for the company’s Artist Signature Series.
His limited-edition packaging arrives in June, and to promote the release, director Hudson Dusters followed Big Boi around, capturing him on stage in Los Angeles, cruising around Atlanta and heading into the Jamaican Jerk restaurant to pick up his favorite chicken meal.
Also in the the quickie movie, Big Boi’s Uncle Darnell talks about how important family is to the rapper, who is also seen riding around a motorized cart in a local Kroger and pumping gas.
The 10-minute film can be viewed here: http://youtu.be/2kZehIu2–I (and for those concerned about watching at work, put the headphones on since yes, there is some “language”).