At the recent Minnesota Interactive Marketing Association’s conference, my presentation topic — job search strategies — was by far the most low-tech offering for more than 1,000 Web developers, Twitter gurus and e-mail marketers attending.
I suspected that would be the case, and wore my typewriter brooch as a humorous touch. One woman saw it and exclaimed, “Oh, a typewriter. I learned to type on one of those. I’m a digital immigrant!”
Digital immigrant? I hadn’t been in the conference five minutes and I had learned a new term. That was a fitting harbinger for a day of contrasts between the old and the new, high-tech and low-tech.
Here are some of the other things I observed in my day at the conference.
● It was a high-tech crowd with low-tech gear. A few people were using laptops, but the majority were jotting notes on paper, just as we’ve done for a century.
● A tweeter in every session. As a presenter, I’m accustomed to being assigned