KFC has a new marketing scheme that may have Col. Sanders turning in his grave. As part of its campaign to promote the Double Down sandwich – and attract the attention of male students – the chicken chain is paying coeds at several colleges $500 to wear customized sweat pants emblazoned with an ad on the backside. All coeds have to do is contact KFC’s Facebook page to get outfitted so they can hand out KFC gift checks and use their buns to sell the bunless sandwiches
In a press release, KFC admits to using the “human billboards” to reach its “key target of young men.” While nobody is forcing the young ladies to get involved in the campaign, some of their fathers might not be too happy about it.
But, hey, 500 bucks is 500 bucks. In this economy – and especially for college students – that’s nothing to cluck at. When it comes to making a buck, people often do things they might be too proud of later. When I was in college I joined Skid Row denizens and