What’s your brand?

By Alaya Boykin

We all need to make ourselves more marketable. Most of us in the work force are focused on constant movement up the career ladder. Branding may be one of the most effective strategies to keep from the falling into a malaise of complacency.

Branding can make or break you. Take Tiger Woods, for example. No one protected their brand like Woods. So what broke him? Let’s just say your actions have to line up with the perceived image of your brand, otherwise, people (employers) won’t invest in you.

At a conference I attended last week, a presenter suggested coming up with three words that you want your brand to express. Once coming up with the words, ask your co-workers, supervisors, friends and family if this is how they perceive you. Are you projecting those words as your brand?

How are you creating your brand? What are some ways you protect it? Is branding working for or against you in the workplace?

— AJC Jobs on Twitter: http://twitter.com/ajcjobs

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