Samy Liechti, Blacksocks’ Swiss founder, entrepreneur, and the ultimate gentleman, shares his career fashion tips to keep you looking smart from head to toe.
With more than one million pairs of socks sold in Europe, Blacksocks.com, an innovative sock delivery service that saves time-starved business execs wasted hours each year shopping, sorting and searching for socks, is now available in North America. Liechti founded Blacksocks as a young Swiss marketing executive, after attending a meeting with Japanese business associates. When it came time for dinner, following tradition, everyone removed their shoes. Liechti had two different socks on– one with a hole in the big toe. It was then that Blacksocks was born.
Interview DOs and DON’Ts
1. Choose a conservative suit in black, navy or gray in solid or a small pinstripe. Remember—the quality of the fabric speaks as loud as the color. If the fabric could also be used on your grandmother’s sofa, chances