PULSE: Editor’s Notes: The same mission with a new look

We like to think of Pulse as a classic health care publication. In our 17-year existence, we’ve worked steadily to find the right mix of clinical/career information and human interest stories that you like to read.

We see no reason to alter that structure, and we intend to keep publishing stories about the latest industry trends and interesting features about what health care professionals do on and off the job.

Pulse editor Laura Raines

Pulse editor Laura Raines

But even a classic needs an update now and then. One reason that favorite little black dress works so well, after all, is that it accommodates the latest accessories. A statement necklace, scarf, some heels with attitude — and you’ve got a contemporary look for today’s needs.

That said; we welcome you to a fresh, new Pulse. In concert with the redesign that The Atlanta Journal-Constitution launched earlier this year, Pulse has a new look that is more colorful, better-organized and easier to navigate — giving our “classic” publication some modern flair.

A tighter layout and improved typography make for a more satisfying reading experience. We’ve changed our primary body font to Quiosco, which is cleaner and taller than our previous body text. Boomer Condensed, which was originally
developed by the AARP, will be used for headlines and other type elements.

Like many American newspapers and publications that have narrowed their formats in recent years, Pulse is smaller. The new pages are more compact, which saves trees and reduces costs. Green is in, you know.

We’ve also added some new features — My Style, My Career and Spotlight on Continuing Education —that will run periodically.

Karen Kubik, Director of Imaging Services at Gwinnett Hospital System, shows off some of her shoes by ( l to r) Liz Claiborne, Massimo Baldi, Flojos and Etienne Aigner. Photo by Nick Arroyo, for the AJC

Karen Kubik, Director of Imaging Services at Gwinnett Hospital System, shows off some of her shoes by ( l to r) Liz Claiborne, Massimo Baldi, Flojos and Etienne Aigner. Photo by Nick Arroyo, for the AJC

This month, you’ll meet Karen Kubik, imaging director at Gwinnett Medical Center, in the debut of My Style. Her classic, but contemporary business suits, accessory beads and fashion-
forward heels command respect and garner compliments, even the occasional, “Where did you get those?”

We know that many of you work in scrubs. While practical and comfortable, the outfit doesn’t really lend itself to making a fashion statement.

As one nurse commented to another who was dressed up to go out after work, “You look different in real clothes.”

If you’re a secret fashionista, a bargain shopper or you just have a signature style — we’d like to hear about it and share it with our readers.

In the meantime, we hope you enjoy the new and improved Pulse.

Contact us:
Do you have any story ideas for Pulse? Send e-mail to john.brieske@ajcmediasolutions.com or call 404-526-5564.

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