New ACC logo leaked

As the Atlantic Coast Conference bids farewell to Maryland and says hello …. Louisville, it was set to introduce a new-look logo.

And then Twitter happened.

The “forward” moving lettering isn’t a far departure from its current look.

(Lance King / Getty Images)

(Lance King / Getty Images)

But keep it quiet. It’s a surprise until AFTER Memorial Day.

13 comments Add your comment


May 14th, 2014
7:26 am

Charlie Ellis

May 14th, 2014
7:28 am

WOW! Really makes a powerful statement. Not much of a change. Why the big hush hush?


May 14th, 2014
8:50 am

It looks like the Big East logo, which would be fitting.

Say It Aint So

May 14th, 2014
9:34 am

Really? For real!


May 14th, 2014
10:30 am

I like the old one better….The new one does look like the Big East logo.


May 14th, 2014
10:36 am


May 14th, 2014
11:45 am

Hope they didn’t pay the marketing company a lot of $ for that.


May 14th, 2014
1:39 pm

Only you dumb a.s.h.ed Georgia dawg fans would completely MISS
the greatness and improvement of this new logo.
the quadrilateral tones that are suggested,
the derivative of the old half circle formed to a semi-rectangle,
the golden vector that underscores the angled lettering.
But only I, the great beebee, and my fellow Yellow Jacket fans can appreciate this.

Lawrence Benson

May 14th, 2014
2:09 pm

Man, I’m really impressed!
The logo lacks imagination, organization, and purpose. That makes it a perfect representation of the Almost Competent Conference.


May 14th, 2014
2:10 pm

Enter your comments here


May 14th, 2014
9:12 pm

Probably spent half a million dollars and an entire year coming up with that…committees, artists, etc.


May 14th, 2014
9:25 pm

Great work guys! Maybe someone can post a link to the ACC Conference’s most recent annual budget. That would be interesting! Lots of well-connected people (and their families) flying around to major sporting events for various “meetings” and “conferences”, oh and might as well take in the game on the side while you are working. Free tickets, drinks, food, golf, travel, etc. Hobnob with the wealthiest alumni in order to further line your pockets. Kinda like ‘ol Joe Biden’s son finding himself a job in Ukraine’s gas industry. Really starting to get a complete picture here of how much this country is in the toilet.

Harvey D. Pooka

May 15th, 2014
8:08 am

And to think, with all the education and smarts acquired, they spent untold sums of time, energy, and money for this ?!