‘Screaming indian’ logo returning to Braves gear
The screaming indian was part of the Braves logo when the franchise moved here from Milwaukee in 1966. (Uni Watch)
ESPN’s Uni Watch blog unveiled the upcoming baseball season’s new batting practice hats.
Among the most notable new designs is the Braves’ cap, which includes the screaming indian logo that has not been a part of the Braves’ uniform since 1989. The new cap features the yelling brave in red stitching on a blue rimmed hat.
In 2012, the Braves introduced an “alternate home” uniform that was similar to what the team wore when the franchise moved from Milwaukee to Atlanta in 1966. The cream-colored threads did not feature a tomahawk nor the screaming indian. The left sleeve of the new jersey has a crossed tomahawk instead of the screaming indian logo that appeared on the 1966 jerseys.
What do you think of the new Brave batting practice hat?
- I like it, may even buy it (73%, 3,318 Votes)
- Couldn't care less. Go (insert favorite team here)! (18%, 813 Votes)
- I'm offended (9%, 424 Votes)
Total Voters: 4,554
Loading ...The retro look is not popular among those who object to the use of Native American symbol or names in sports, including Uni Watch’s Paul Lukas who said of the new look:
Last year the Braves conspicuously avoided using their “screaming Indian” logo as a sleeve patch on their retro alternate jersey — a welcome move for those of us who oppose the appropriation of Native American imagery in sports. Unfortunately, it turns out that the logo hasn’t been permanently mothballed. Disappointing. Grade: F
What are your feelings? Will you be buying the new hat, or do you object?
(Please keep the conversation clean and cordial. Christmas may be over, but the big man is always watching.)
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351 comments Add your comment
ideas
December 28th, 2012
1:09 pm
As a part Indian, I am proud for them use the word BRAVE. That a describing verb and to my ancestors character and I love for sports teams to use that. I love the hat and will buy it if I can.
Atlanta Blue
December 28th, 2012
1:10 pm
“The answer is similar. The Patent and Trademark Office through the Lanham Act does not offer trademark protection to offensive marks. Clearly this mark is offensive – in the same way that the Washington Redskins moniker is offensive, as a matter of law. (Google it up, dummy)”
The US Court of Appeals overturned the original trial court and protected the logos of the Washington Redskins. The Supreme Court refused to review the appeal. The Redskins logos are protected by law.
Happy brave is here
December 28th, 2012
1:15 pm
Not bother me at all about time Put the screamin indian face back should be on players sleeves and under braves Logo in front by there Number also…they get over it Indian movement and friends….Just on caps leave the A is all….u see….Be fun see old 69 style uniforms of Home team only back too Blue Jays looks better back to Original is better too
Best Time I Ever Had at a Braves Game Involved 28 Stitches and a Settlement Check from the Atlanta-Fulton County Stadium Authority
December 28th, 2012
1:16 pm
That hat is too fancy.
Braves fans need to serve the Lord with modesty and solemnity.
I would prefer a plain blue hat with no logo or maybe a blue hat with a red bill and a silhouette charicature of Tim Tebow on the front.
kimmer
December 28th, 2012
1:19 pm
Be real. How do you presume to know I’m white?
Motocross Survivor
December 28th, 2012
1:21 pm
I guess as long as we have the nation’s capital’s NFL team still called the REDSKINS, the rednecks will still believe screaming Native American racist symbols are ok. Imagine a similar image of an African screaming savage on the caps. Wouldn’t happen in a million years. Political correctness is joke and a sham. Nobody with a brain buys into it, nor do they sit and watch the crushing bore of a “sport” called baseball.
Ted
December 28th, 2012
1:23 pm
May your lame team continue to lose and lose. I love how people have turned this into a political discussion. I also love how the results of the election hurt you right wingers so much that you have to talk about it over and over. Again, may your Braves continue to LOSE!!!!
Chief Jack Mehaughf
December 28th, 2012
1:23 pm
Love this hat. Will have all my brave blackjack dealers wear at our casino.
MeaneyMouse
December 28th, 2012
1:26 pm
Heeeyyy you danged wood chucks stop chucking my wood
Bravesfan
December 28th, 2012
1:34 pm
I think people today just look for things to complain about.. My great grandmother was full blooded Cherokee indian, and I do not find this offensive. If people are going to complain about a logo on a cap, why don’t the bird lovers complain about the Cardinals and Orioles on those uniforms. People need to get a life. I love my country, I love my God and I love my Braves baseball…
Mike B
December 28th, 2012
1:40 pm
Lmao I love the post By WTF great post
Lifelong Braves Fan in Jax
December 28th, 2012
1:40 pm
Ah! Yes!!
The obligatory, “it’s the off season, and I have nothing better to do with my time” person that does not KNOW the history of the Braves, WILL NOT do his research, into the logo, and COULD CARE LESS who HE offends with HIS remarks. Take your comments elsewhere, for those of us who truly are ATLANTA BRAVES fans, don’t care what you think. And I’ll be buying the hat, when it’s available.
Dum-Bass
December 28th, 2012
1:42 pm
I’m more offended by the jerseys with “Los” whatever on them. This is the USA not Mexico or some other South American country!
T
December 28th, 2012
1:43 pm
I LOVE IT!!!!!!!!!!!!!!!!! FINALLY!!!!!!!!!!!! I’M NATIVE AMERICAN AND I’VE BEEN WAITING FOR THIS TO COME BACK FOREVER. IT IS A TRUE HONOR TO HAVE THIS LOGO. I WILL BUY A LOT OF MERCHANDISE WITH THIS LOGO ON IT.
History
December 28th, 2012
1:45 pm
Thank you Braves for not trying to please the 0.5% of this country and going with pleasing the majority of braves fans who love tradition and heritage…..now with that said, there is one thing left to do….Bring back Chief Knock-a-homa and his Tee-pee to turner field.
Thanks,
History
What's the big deal? . . . Really?
December 28th, 2012
1:47 pm
The posters bold (or stupid) enough to post the . . . “I’m 1/4 Native American and I’m not offended . . . ” are a momentary source of laughter. Ha!
ugadawg30
December 28th, 2012
1:47 pm
As a white, I’m offended by the old Atlanta Crackers. I’ve never been able to get over it. My life has been a miserable failure due to a team name.
Hammer
December 28th, 2012
1:47 pm
I think it should stay retro…its offensive to some. Or we could rename the team the rednecks and have stupid white guys with beer bellies as the logo…
Spike Lee, spokesman for African-America
December 28th, 2012
1:49 pm
With only 2 African-Americans on the roster, the Braves’ should be renamed the “Atlanta Crackers”.
Old times there are not forgotten !
Native Son
December 28th, 2012
1:50 pm
Ignorant, Offensive, and Racist. But it is the Braves organization, what else would you expect.
angel blue eyes
December 28th, 2012
1:52 pm
I have Cherokee and Blackfoot blood in me. Had a relative that was a Cherokee Chief on a reservation. Still have relatives on a Cherokee reservation. Had relatives on the trail of tears. Had relatives discriminated against becuase of their Indian blood. Oh, sorry, was I supposed to be PC and say Native American? The emblem does not offend me at all. Then again, I grew up a long time ago and quit being so easily offended, especially over such silly, trivial little things.
Bobby
December 28th, 2012
1:54 pm
@Aubrey We can’t let it go with all you racist, homophobic, redneck bigots around. We have to work to raise the intelligence level of Georgia residents. Hopefully people like you will move to the Midwest where you can let go of your selves.
Stupid Looking Hat
December 28th, 2012
1:54 pm
It really is. forget whether it’s offensive or not. It just sucks in general
heartofdarkness
December 28th, 2012
1:55 pm
…not a good look. The logic for the screaming indian’s resurrection is almost non-existent. Therefore, it should be pretty popular in Atlanta.
Bobby's Booger Finger
December 28th, 2012
1:56 pm
I think MLB teams should be sponsored by corporations like Euro soccer teams. The Braves should just wear NAPA/Genuine Parts uni’s and caps.
John Rocker
December 28th, 2012
1:56 pm
If they come in extra large (big enough to fit my large head with super large brain) I’ll order a dozen.
And the first people ain’t no native Americans, they just migrated here first. They wouldn’t be able to speak English today if we hadn’t rounded em all up on reservations and taught them!
ugadawg30
December 28th, 2012
1:57 pm
It should be the Atlanta Metrosexuals. This truly represents the way every 30-something white guy dresses in town, except for myself, of course. Nice seashell necklace and shiny designer shoes with your jeans, d-bag!!!
Time
December 28th, 2012
1:57 pm
“I’m more offended by the jerseys with “Los” whatever on them. This is the USA not Mexico or some other South American country!”
The problem is, we white folks don’t count to the masters of political correctness. Anyone can do things to offend white people (especially those from the South) all day long and it doesn’t matter. Offending white people is almost a sport to various ethnic and political groups. Noone ever acknowledges that white Europeans were once slaves themselves. But we’re supposed to tip toe around making sure not to offend anyone else because of things that happened hundreds of years ago. And when we do, watch out, your whole life is about to be trashed (see Rocker, John) and turned upside down. Then the same offended people will sit around and laugh because they got another “dumb ignorant redneck”.
Mark me down for one of these hats, I’ll wear it proudly as a Braves fan. If your mind is so small that you think it makes me racist, you probably ought to spend some time looking in the mirror.
The Truth
December 28th, 2012
1:57 pm
As a proud descendant of American Indian indians, I am happy to see the sports organizations that continue to use my heritage to represent their teams. I was disheartened back when the NCAA and its panel of white men decided for my people that references to American Indians were offensive and forced colleges to change their mascots. As far as I’m concerned, if you are offended and are not an American Indian, your opinion doesn’t count. Being a lifelong Braves fan, I’ll be the first in line when the new hats and t-shirts show up in stores. If you’re offended, GFY! Otherwise, Go Braves!
David Puddy
December 28th, 2012
1:59 pm
Amber ‘Angel Eyes’: I love everyone throwing out their American Indian heritage. Funny stuff.
Kris
December 28th, 2012
1:59 pm
It would be nice if Atlanta had a baseball team worthy to wear the offensive hat. And they want us to waste TAX dollars for a new stadium.
Yet GA took away our flag.
GT Mike
December 28th, 2012
2:00 pm
I am part native american indian and have zero issues with the use of these psuedo stereotype images. A brave is just a brave. A chief is just a chief. A viking is still a viking, a patriot is still a patriot whether it is a sports team or a cultural heritage club. Reading more into it than that is hyper sensitivity. Get over yourself.
Would I feel different if I was fully practicing the rituals and customs of any tribe, maybe but I doubt it. In general, the various tribes only took on the combative persona stereotyped by hollywood AFTER they were attacked or displaced as the native land holders. There are countless examples of peaceful coexistence for years and only when explorer, colonist, and settlers began to forcibly take lands did the combative and defensive traits become evident. …for good reasons and with complete justification.
Maybe allowing the sports teams proper use would help those who are ignorant to better appreciate and respect the sacrifices made by native americans when their land was stolen and their culture displaced by white society.
I have no shame in who I am or the mix of heritages in my famly lines.
Chief T
December 28th, 2012
2:00 pm
Love it and wish they used Noc-a-homa on more of their apparel. I already own a retro t shirt with that design. It’s part of our identity. Braves org is first class.
David Puddy
December 28th, 2012
2:01 pm
Someone told me once that I was part Indian. Therefore,I’m not offended.
Dr. Dingdong
December 28th, 2012
2:01 pm
The Braves cap should have a hemoblast on the front. It could represent the fact that the State of Georgia and it’s inbred ignorant citizens are the cancer that is attached to America’s scrotum.
Bob White
December 28th, 2012
2:03 pm
I am 1/4 whatever ethnicity might be offended by anything, and I am not offended by it.
Translation: I’m an ignorant hick with an anti-intellectual agenda.
ugadawg30
December 28th, 2012
2:04 pm
Are we talking about feather or dot Indians?
David Puddy
December 28th, 2012
2:05 pm
Dr DingDong, funny stuff.
Time
December 28th, 2012
2:05 pm
Dr. Dingdong should spend some time looking in the mirror.
Let's Be Real
December 28th, 2012
2:06 pm
TrishaDishawareagle
December 28th, 2012
12:38 pm
@ Lets Be Real
I love it when blacks complain about whitey keeping them down, since whites knocked up all the black women in the ghetto and then ran off instead of be a father..ops that was black guys..my bad
I would be ashamed to post a troll that weak
ugadawg30
December 28th, 2012
2:07 pm
David Puddy, do you have christian rock on all your preset stations?
The Truth
December 28th, 2012
2:07 pm
Dr. Dingdong is clearly white trash that has blown in from up north, and representing one more reason to expel all from Georgia who were not born and raised in the South!
Mike Gee
December 28th, 2012
2:08 pm
Now we need to bring back Chief Knockahoma. Go Braves.
Bob
December 28th, 2012
2:08 pm
I love the logo. The only thing that needs to be mothballed are the piles of male-bovine-originating excrement from the whiny left wing nutjobs.
Neal Boortz
December 28th, 2012
2:10 pm
I’m offended by the offended
Let's Be Real
December 28th, 2012
2:10 pm
Putzy Nomnom
December 28th, 2012
12:59 pm
…I am not Native American… So basically if you’re offended by it, I won’t wear it.
No surprise there.
Bob
December 28th, 2012
2:11 pm
Of course, the reason I love the logo is because I’m white, hate everyone who isn’t white, and like to mock everyone else by putting images of their fierce warriors on my sports teams uniforms.
We seriously need to rethink the whole universal suffrage proposition. There needs to be some minimum level of rationality to be permitted engagement in the public sphere.
ugadawg30
December 28th, 2012
2:11 pm
I wish we were the Atlanta Predators. We could make ourselves invisible and steal bases all the time! Although, only seeing in infrared may make it hard to find the base. We would have lasers on our shoulders though. That could help.
Carz
December 28th, 2012
2:12 pm
It does not insult a race or a tribe. It honors Braves Warriors.
Let's Be Real
December 28th, 2012
2:12 pm
Jimmy Foley
December 28th, 2012
1:00 pm
Put a buck tooth white dude in glasses wearing a bow-tie and watch how many white folks get their panties in a wad! NONE!
Not clever. How about Calvin peeing on the Bible?