‘Screaming indian’ logo returning to Braves gear
The screaming indian was part of the Braves logo when the franchise moved here from Milwaukee in 1966. (Uni Watch)
ESPN’s Uni Watch blog unveiled the upcoming baseball season’s new batting practice hats.
Among the most notable new designs is the Braves’ cap, which includes the screaming indian logo that has not been a part of the Braves’ uniform since 1989. The new cap features the yelling brave in red stitching on a blue rimmed hat.
In 2012, the Braves introduced an “alternate home” uniform that was similar to what the team wore when the franchise moved from Milwaukee to Atlanta in 1966. The cream-colored threads did not feature a tomahawk nor the screaming indian. The left sleeve of the new jersey has a crossed tomahawk instead of the screaming indian logo that appeared on the 1966 jerseys.
What do you think of the new Brave batting practice hat?
- I like it, may even buy it (73%, 3,318 Votes)
- Couldn't care less. Go (insert favorite team here)! (18%, 813 Votes)
- I'm offended (9%, 424 Votes)
Total Voters: 4,554
Loading ...The retro look is not popular among those who object to the use of Native American symbol or names in sports, including Uni Watch’s Paul Lukas who said of the new look:
Last year the Braves conspicuously avoided using their “screaming Indian” logo as a sleeve patch on their retro alternate jersey — a welcome move for those of us who oppose the appropriation of Native American imagery in sports. Unfortunately, it turns out that the logo hasn’t been permanently mothballed. Disappointing. Grade: F
What are your feelings? Will you be buying the new hat, or do you object?
(Please keep the conversation clean and cordial. Christmas may be over, but the big man is always watching.)
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351 comments Add your comment
GTFan
December 28th, 2012
11:15 am
I could care less because the Braves suck, and will suck again! The state of Georgia is more interested in football then baseball.
Grammar Chick
December 28th, 2012
11:15 am
Thanks AJC folks…I appreciate the poll change
TrishaDishawareagle
December 28th, 2012
11:15 am
It is not like the injun is holding a scalp in one hand and a bottle of whiskey in the other..It’s a caption of a battle cry
I think col Sanders put it best when he said “If you like my chicken, buy it, and if you don’t, F**k off”
Areyouseriouslyserious
December 28th, 2012
11:16 am
I think women are being killed by their husbands, children are being killed by evil psychopaths, firemen are being ambushed (WTH?) and who give a flying you-know-what about a freakin mascot! Grab some priorities and find something worthy to talk about! As I’ve said before most of the people raising a ruckus about this that and the other has never got off their arse and marched anywhere for anything!!!
Really Tho? -___-
December 28th, 2012
11:16 am
Being “politically correct” and “sissies” have been an issue long before Obama – who has nothing to do with the issue at hand. So as one of “his goons” I suggest that you take a chair and sit on one of the legs…with no lube.
Dave
December 28th, 2012
11:16 am
Political/cultural concerns aside, that is one ugly hat. Furthermore, I don’t know why the team would want to return to anything connected with the franchis’s “bad old days.” Yes, there was 1969, but we were a laughingstock for most of the next 22 years. I remember it all too well and don’t want to be reminded.
ugadawg30
December 28th, 2012
11:20 am
I want it more offensive! Maybe casino chips flanking his Indian head! Go Braves!
Doug
December 28th, 2012
11:20 am
I think the retro look is great with or without the Screaming Brave logo. When I see the old logo, the history of Native Americans doesn’t enter my mind. Is it suppose too? We are talking about a sports team here, not the plight of (some) Native Americans. I know we are not suppose to forget the past but come on, lets move on.
Jack in Macon
December 28th, 2012
11:21 am
I love the logo… and, I’m sick and tired of these politically correctness cry-babies.
Adam
December 28th, 2012
11:22 am
Nobody was really talking about it except that one guy…and now you.
“Oh look that one guy thinks this is controversial, let me write a newspaper article about it.”
You’re what’s wrong with journalism today. Congratulations.
Mike A
December 28th, 2012
11:24 am
Disappointing. Those of you dismissing this as political correctness run amok should do some research into the psychological impact of caricatures, particularly on the Native American population. I think many would be surprised at the underlying effect. The Braves should have left this on the shelf, it’s a relic from a less learned age.
Ben
December 28th, 2012
11:24 am
Racism issue aside, it’s aesthetically ugly and muddy from a design perspective. Also, it has no connection to the city of Atlanta: the depiction is of a Sauk not a Cherokee. Difficult to understand why they brought this back other than they are at the bottom of the merchandising barrel. I would have preferred a refined feather from the 70s sleeve, and I’m sure those offended by this image would be less so by that one.
Seriously???
December 28th, 2012
11:25 am
Paul Lukas can go “F” himself!!
I’m 1/4 Indian, and love the use of the screaming Indian logo.
woodrow
December 28th, 2012
11:25 am
You know what. Give them what they want. We don’t like this screaming Indian. It looks stupid. Let’s just put something white and european on there.
Charlie Wheeler
December 28th, 2012
11:25 am
It’s just plain ugly as hell! We don’t need RETRO uniforms!
Patrick
December 28th, 2012
11:26 am
How sad that this question is even brought up in a society who politicizes everything. It’s part of tradition and the history of the game I see no problem with it. The fact that this would even be called into question is pathetic.
Mike in TX
December 28th, 2012
11:26 am
OMG lets not offend anyone with our logo….
/end sarcasm/
The Wad
December 28th, 2012
11:26 am
Go USA(mnesia)- As a history teacher you need to try something else to make your point because your history analogy is way off. Hitler had no need to look to America for any ideas with all that Europe provided him in their history. Now take a deep breath and go play with sharp objects.
Mellowman- Trying to eliminate all traces of factual history does not erase the history itself. That logo could be a ‘cheering’ Indian just as well as a ’screaming’ one. It`s typical of weak minded, no logic liberals to want to change an image as if that actually changes the facts of life. Now take a deep breath and go play with sharp objects.
Josephina
December 28th, 2012
11:28 am
There will always be those who pretend to be offended by the indian logo or the team name Braves. Remember the ‘95 & ‘96 World Series in Atlanta when Fulton County Stadium had to give a space to the so called group of Indians to protest our team name? I look more like an Indian than any of those in that little roped off space with the megahorns spouting off at all of coming to the games. Stupid, just plain stupid.
There are more important things going on in our country and the world than to worry about than a logo on a cap……geeeeezzzzzz!
David Puddy
December 28th, 2012
11:29 am
“How does a newspaper article get away with a poll asking if people “Could Care Less?” The proper phrase is “Couldn’t Care Less…”
Yes,I’m amazed. I often hear educated adults use this phrase “Could care less.” It’s so basic but get by people because they hear it their whole lives….stated incorrectly. My first college English professor began the semester by giving us a ‘hit list’ of often-used words/phrases that were either slang or popular phrases/words that were used out of context. He made it clear that if any of these showed up in class assignments that it would receive an automatic grade of F. It made an impression, to say the least. Of course, one of these happened to be “could care less,” which is the exact opposite of what you actually want to say.
wreckmaniac
December 28th, 2012
11:30 am
Why don’t the whiners just leave ? We know the answer to that don’t we ?
No other nation is open to so many. No other nation has done so much to rectify its past errors.
I agree with the comments from others that Indian names and symbols are not used to denegrate but to recognize with pride as part of our history. Notherners don’t complain because of the nickname
“Yankees” do they ? Of course not.
Let's Be Real
December 28th, 2012
11:31 am
Loved reading all the white victim complexes. White folks have the most delicate, easily offended egos of all.
Let's Be Real
December 28th, 2012
11:33 am
Josephina
December 28th, 2012
11:28 am
There will always be those who pretend to be offended by the indian logo or the team name Braves. Remember the ‘95 & ‘96 World Series in Atlanta when Fulton County Stadium had to give a space to the so called group of Indians to protest our team name? I look more like an Indian than any of those in that little roped off space with the megahorns spouting off at all of coming to the games. Stupid, just plain stupid.
There are more important things going on in our country and the world than to worry about than a logo on a cap……geeeeezzzzzz!
Essential whiteness
Average Guy
December 28th, 2012
11:34 am
It’s another nice way to honor our native American heroes.
liberalefty
December 28th, 2012
11:34 am
@alan 9:28
there were plenty of problems in the 1950’s like JIM CROW but only a racist would say America had fewer problems back then.
Let's Be Real
December 28th, 2012
11:34 am
woodrow
December 28th, 2012
11:25 am
You know what. Give them what they want. We don’t like this screaming Indian. It looks stupid. Let’s just put something white and european on there.
A simple triangle (for the transatlantic slave trade)
Jo yo
December 28th, 2012
11:35 am
I found an old zippo lighter with that logo … Might help the value
David Puddy
December 28th, 2012
11:36 am
“There are more important things going on in our country and the world than to worry about than a logo on a cap……geeeeezzzzzz!”
Yeah, which is exactly the reason the club and its 20-something marketing nitwits should just stay away from the stupid expressions they place on Indian faces. Why put the club in a position to defend this regardless of what side you’re on? Exactly why is this worth it in the first place….to prove you can? As a transplant and moderate Braves fan I can say that the rest of the baseball world marvels at the chopping and chanting at games. It is weird and it just strengthens the stereotype that we’re a bunch of corndog eating bubbas.
Let's Be Real
December 28th, 2012
11:36 am
I always thought the Indian was laughing, cheering, and having a good time rather than screaming
liberalefty
December 28th, 2012
11:36 am
@average guy
WHITE people sure love DEAD INDIANS…LOL
SBinF
December 28th, 2012
11:37 am
“Loved reading all the white victim complexes. White folks have the most delicate, easily offended egos of all.”
Sad, but true. Goodness knows, the last thing I need is a bunch of rich old white men telling me that I shouldn’t be offended by something.
Let's Be Real
December 28th, 2012
11:38 am
Doug
December 28th, 2012
11:20 am
We are talking about a sports team here, not the plight of (some) Native Americans. I know we are not suppose to forget the past but come on, lets move on.
That’s mighty white of ya, mister
Scott Brantley
December 28th, 2012
11:39 am
If you’re offended, protest, and then get over it.
Let's Be Real
December 28th, 2012
11:40 am
SBinF
December 28th, 2012
11:37 am
Sad, but true. Goodness knows, the last thing I need is a bunch of rich old white men telling me that I shouldn’t be offended by something.
Change the logo to Jesus urinating on a burning American flag and see what happens
Keeping it Real
December 28th, 2012
11:40 am
Now can we get Chief Noc-A-Homa back with the teepee?
LeeH1
December 28th, 2012
11:40 am
As a southerner, I’ve always been offended by the New York Yankees. But then, I have always been glad to celebrate when they lose!
TrishaDishawareagle
December 28th, 2012
11:41 am
Nobody said you couldn’t be offended..we just said we don’t care if you are or not..
dumb in the south
December 28th, 2012
11:41 am
Let’s Be Real
December 28th, 2012
11:33 am
It’s called, A Possessive Investment in Whiteness. It’s an interesting read.
Native American
December 28th, 2012
11:41 am
South American Warriors living in America at the time.
Old Violin
December 28th, 2012
11:42 am
I’ve always tried to look at these symbols as “Honoring” these Native Americans, and not as begrading them. Maybe a royalty could be set up where they share in the monetary rewards of these sales. I certainly feel like these native americans deserve our honor and respect because this was their land first. My grandmother was part Cherokee, so I have a great deal of love in my heart for her people….
Insight
December 28th, 2012
11:44 am
I don’t like it. I think we do need to consider how something like this might offend others. But more than that, I just think it looks stupid. I prefer the A for Atlanta. Those who think that being inconsiderate and brash is cool are probably spending more time picking the lint out of the belly button and swilling beer than doing any higher level thinking. Further, just because you have a drop of some Native American blood in you doesn’t make you a spokesman for anyone besides yourself, so you get over yourself. So, my vote is I don’t like because I don’t like it.
David Puddy
December 28th, 2012
11:44 am
“I never knew that such a large percentage of AJC readers were 1/4 Native American”
Most of these people don’t have a clue what they are……
Anyway, interns must be creating these polls. How about another one: I think the new logo is stupid!
Let's Be Real
December 28th, 2012
11:45 am
“Political correctness” is white code for “they won’t let me use racial epithets openly anymore.” People who complain about the world being “too PC” are the real crybabies.
AtlantaDeKalbMan
December 28th, 2012
11:47 am
My mom’s side of the family is COMPLETELY screwed up! My grandfather’s father was part Mohawk and African-American, and my grandmother’s mother was part Blackfoot and African-American. But my grandfather’s father married and great-grandmother who Irish and African-American, and my grandmother’s mother married my great-grandfather who was “White” and Portuguese.
My generation is the first generation in my family that comes from “African-Americans” simply because my dad’s side has no history (that we know of) of biracial ancestors. Since I just claim to be part Barack Obama and Tiger Woods I don’t know what to get offended of.
TrishaDishawareagle
December 28th, 2012
11:49 am
If they use the hat for hitting practice maybe it should be black man Andruw Jones’ face on the cap
David Puddy
December 28th, 2012
11:49 am
Why the club continues to find ways to bring this up is amazing. Does anyone in that organization pay attention to what is going on or are they just all fat, dumb, and happy? I assume Wren has been in a perpetual nap since the winter meetings after having spent several days in all-u-can-eat buffets in Nashville. So,I’ll allow an exemption here.
Atlanta Blue
December 28th, 2012
11:49 am
I’m not offended, it’s just ugly! Batting practive hats? Since when do we need separate hats for batting practice? Oh yeah, when there was another dollar to be made from merchandising.
Ted
December 28th, 2012
11:50 am
Bring back chief knockahoma – that’ll make people’s head explode!
Let's Be Real
December 28th, 2012
11:54 am
The Braves should get John Rocker and Roger McDowell to promote this
P Rose
December 28th, 2012
11:55 am
And Notre Dame should change their name, too! Those poor Irish have been offended too long.