‘Screaming indian’ logo returning to Braves gear
The screaming indian was part of the Braves logo when the franchise moved here from Milwaukee in 1966. (Uni Watch)
ESPN’s Uni Watch blog unveiled the upcoming baseball season’s new batting practice hats.
Among the most notable new designs is the Braves’ cap, which includes the screaming indian logo that has not been a part of the Braves’ uniform since 1989. The new cap features the yelling brave in red stitching on a blue rimmed hat.
In 2012, the Braves introduced an “alternate home” uniform that was similar to what the team wore when the franchise moved from Milwaukee to Atlanta in 1966. The cream-colored threads did not feature a tomahawk nor the screaming indian. The left sleeve of the new jersey has a crossed tomahawk instead of the screaming indian logo that appeared on the 1966 jerseys.
What do you think of the new Brave batting practice hat?
- I like it, may even buy it (73%, 3,318 Votes)
- Couldn't care less. Go (insert favorite team here)! (18%, 813 Votes)
- I'm offended (9%, 424 Votes)
Total Voters: 4,554
Loading ...The retro look is not popular among those who object to the use of Native American symbol or names in sports, including Uni Watch’s Paul Lukas who said of the new look:
Last year the Braves conspicuously avoided using their “screaming Indian” logo as a sleeve patch on their retro alternate jersey — a welcome move for those of us who oppose the appropriation of Native American imagery in sports. Unfortunately, it turns out that the logo hasn’t been permanently mothballed. Disappointing. Grade: F
What are your feelings? Will you be buying the new hat, or do you object?
(Please keep the conversation clean and cordial. Christmas may be over, but the big man is always watching.)
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351 comments Add your comment
Mavis Beacon
December 28th, 2012
9:36 am
It is “COULDN’T Care Less,” not “Could Care Less,” uneducated AJC Poll Question author.
"Chef" Tim Dix
December 28th, 2012
9:36 am
A deal was struck between the Atlanta Braves and the little known Native American Nation of Profitable Vices which allows the MLB club to use the “screaming Indian” in exchange for a casino at Turner Field.
Matt
December 28th, 2012
9:37 am
I’m torn. As a designer, I am offended by the poor use of the design (the colors for one). Its a legendary illustration and considering the front office had to have anticipated this controversy, its a waste to have not done the original justice
That said, it speaks broadly about the front office of the braves. 1. That they would use this logo now when they didn’t last year and 2. That they would use it so poorly.
There are so many elements now that they could have chosen from, the lowercase a being my favorite. (My favorite braves hat is the riverstone little a I bought last year).
I can also see how some people are offended by it. Everyone has their pet issue that they get all bent out of shape over. The keep christ in christmas folks don’t seem to care when they offend other people. I think the organization made a calculation, they assumed that their fans don’t care about offending people, so let’s sell them a hat.
I think a lot of Georgians need to grow up and realize that you live in a bigger world than your deadend 9-5, wife and kids, suburban existence. You should probably get out of the state and see the world and stop calling liberals “crying sissies”. They make just as much money as you do, and they pay just as much in taxes as you do, even though Faux has convinced you otherwise, and they go to plenty of Braves games. Obama & politics simply has nothing to do with this. Its about the ongoing abuse and neglect of Native Americans who were lied to, stolen from and massacred because of an errant belief in manifest destiny.
Much like the rebel flag, we should consider relegating native american mascots to the past and let’s march on into the future.
BravesDawg
December 28th, 2012
9:38 am
I think if the Indians really understood how most of us feel about their culture they would see respect. I love Indian culture and respect it. I think the Braves name and symbols are a sign of ultimate respect. I think a”lot of southern culture should return. Its both black and white. Sad , but these politically correct times were in are going to destroy it all in the long run. We all need to loosen up. Have fun people.
Spanky
December 28th, 2012
9:38 am
btw- Atlanta used to have a team called the Crackers….don’t think whitey is offended, yo!
Harry Callahan
December 28th, 2012
9:38 am
Edward @ 9:12,
Congratulations. Dumbest post of 2012 on any AJC blog.
Ellen
December 28th, 2012
9:38 am
“Could Care Less” is widely viewed and accepted American colloquialism and is considered as sarcasm and hyperbole. One could care less, but does not choose to waste the effort on the matter. In the US, the two phrases are used interchangeably.
ramsey
December 28th, 2012
9:38 am
“AY-YAY-YAY-YAY-YAY-YAY-YAY-YAY-YAY!!!!!!”
GAUSMC
December 28th, 2012
9:38 am
I definitely LOVE the hat and why just in batting practice…Hell, with all the different uni’s, why not put it with one of them? Go Bravos!!!
CynthiaM
December 28th, 2012
9:44 am
Love the hat and the logo – most times, political correctness is foolishness. Edward – are you one of those that EVERYTHING comes back to political finger pointing?? Give me a break!
coffeecoffee25
December 28th, 2012
9:44 am
It’s not a “hat”. It’s a “cap.
David Puddy
December 28th, 2012
9:44 am
The Indian schtik is old. The whole chop stuff makes Brave’s fans look like idiots. And what a joke that some claim to be part Indian and pronounce that this is proof that nobody should be offended. This Indian stuff with the expressions is a waste of time and energy. Why do the marketing nitwits continue to bring these up; tone the stupid expressions down and leave them down. What a bunch of idiots. Now the biggots and idiots can run out ad buy a bunch to show people that they can. Have fun.
Mavis Beacon
December 28th, 2012
9:44 am
Ellen @ 9:38 am gets an “F” In English…
…again.
John
December 28th, 2012
9:47 am
I am part Indian (isn’t everyone?). No really I am. I am not offended. I’ve always found it a source of pride. A team would not use the name or image of something that didn’t evoke toughness or superiority or anything in a negative light. I’m proud of that screaming warrior and I also with they would bring back Chief Knockahoma.
Dawg Guy
December 28th, 2012
9:47 am
Paul Lukas doesn’t look Indian to me. Do we just manufacture these controversies?
Mavis Beacon
December 28th, 2012
9:47 am
Tomahawks are ALWAYS fashionable and in style.
Caricatures of drunken Indians full of rage are not.
Pres. Andrew Jackson
December 28th, 2012
9:50 am
They can get as mad as they want, I bet anyone offended would still take a 20 dollar bill even though its got my picture on it! But I will make a deal: If they will stop fixong the slots at the casino’s, we will not wear these hats in the playoffs… Fair trade?
And MellowMan: Get real, your a tool! have a good one
Astrid G.
December 28th, 2012
9:50 am
I always thought the indian was laughing
drew
December 28th, 2012
9:52 am
The fact that so many people say they are not offended shows just how shallow “American’s” are. This was NOT our land. We came here and killed its native people.. It’s no different than say Russia invading some country and doing the same. Funny how people who have the good life convieniently forget about the past.
Class A
December 28th, 2012
9:52 am
I LOVE IT, AND I CHALLENGE THE AJC TO IGNORE ALL FUTURE COMMENTS FROM THESE KNUCKLEHEADS WHO ARE TRYING TO STIR UP TROUBLE. I am part Cherokee and I find absolutely nothing wrong with the image.
Chuck Norris
December 28th, 2012
9:52 am
Chuck says: Cap O-K. haha Idiots
Jptuba
December 28th, 2012
9:54 am
There needs to be a third option to vote for:
Not offended, but the Indian looks like he is laughing, not screaming and it looks generally ugly overall.
Go Braves!
PALANA
December 28th, 2012
9:55 am
Personally, I love it. I am descended from Cherokee and feel honored that a native American logo is chosen. And to have the name “BRAVE” as the name of the team is very honorable to me. I wish they would bring back Chief Knockahoma (sp) and Princess Winalotta (sp), they were great to inspire enthusiasm.
getoverit
December 28th, 2012
9:55 am
How does a New Yoker get offended by American Indian references in sports, but not sy anything about the name Yankees? Or the unnofficial name of the Bronx Bombers in this day and age? Amazing.
Mark
December 28th, 2012
9:55 am
FU Paul Lukas. Who are you, again?
J-Dawg
December 28th, 2012
9:55 am
People get offended by EVERYTHING! Who cares! The funny part about is that its NOT offensive! It’s in HONOR of them, NOT making fun of anyone. What’s next, changing the Braves name? What about the Indians logo? Bigger than that, what about the WASHINGTON REDSKINS? You gonna change their name and logo too? This is a bunch of hooha and is not actually a controversy; its a bunch of idiots in the media who hate Atlanta and the Braves and are trying to make a story out of N-O-T-H-I-N-G!! They need to GET OVER THEMSELVES very quickly. This is the DUMBEST thing I’ve ever seen anyone get “offended” over. I can’t WAIT to get one, to hell with these no talent assclowns who are making this a story. Wow. Stop getting offended over EVERYTHING!!!
Rob Stephenson
December 28th, 2012
9:56 am
LOVE the hat! I will buy! Let’s bring back the tee pee in left field and a new Chief Noc-a-Homa!!!!! Whoooaaa OOOOOOOaaaaaH! Go Braves!!!!!
David E.
December 28th, 2012
9:57 am
I love seeing the screaming Indian again. It’s a part of the team’s tradition. Bring back Chief Nocahoma and Princess Pokasingle while you’re at it.
abbysenia
December 28th, 2012
9:58 am
It’s wrong. I used to not understand why it was wrong, till I put some though into it. The closest things we have to this in reference to white people, are , “The Fighting Irish of Nortre Dame.” But the history of that mascot is a little racist as well, in reference to Irish being drunk, rowdy fighters. We don’t have mascots that refer to English, French, White, Blacks, Chinese, Asian etc. Why is it that it’s okay for us to have mascots which denigrate Native Culture, but not any of the other groups I referenced? It’s a little thing…but in the grand scheme of things…wouldn’t it be best to leave ethnic mascots out of the picture?
P.S. I too am Native on both sides.
CJ10
December 28th, 2012
9:59 am
As long as we don’t call it ‘RED SKINS’ i think our screaming indian is fine. Get them to change their logo, then come see us.
Steve Bob
December 28th, 2012
10:00 am
Enter your comments here
Babe Ruth
December 28th, 2012
10:00 am
Please bring back Princess Winnalotta! What a babe she was.
Ellen
December 28th, 2012
10:01 am
Mavis @ 9:44 am
For you to use “again” would imply that I have already received an “F” in English, which, for the record, could not be further from the truth. While I am in no way a big fan of the AJC, they are using an accepted phrase in the US. You may not accept and use the phrase, but do not belittle someone for using it. It can be found in dictionaries. Although the two phrases are not literally the same, figuratively, they are equal.
Barry Obama, community organizer
December 28th, 2012
10:01 am
I find this symbol reprehensible and totally insensitive to Native American sensibilities. I would hope John Schuerholz would rethink using this atrocious caricature. Uplifting the spirits of Braves’ fans at the expense of our Native American brethren isn’t the way to go in this age.
GRAPHITE
December 28th, 2012
10:03 am
There may not be an Indian Tribe nearby,but Turner Field was built on sacred burial grounds. A curse is on them and they will not prosper.
Junior Sample
December 28th, 2012
10:03 am
I never heard of an Indian tribe called the Braves.
Mountain Man
December 28th, 2012
10:03 am
I am offended by people that are offended.
Michelle
December 28th, 2012
10:05 am
I voted “I’m offended” because there’s not an option for “I don’t like it”. I don’t get offended easily. And I have no dog in this fight. I just think the A brings more pride to me than that screaming head will.
Alan
December 28th, 2012
10:05 am
Barry Obama, community organizer = TOTAL LOSER!
Mavis Beacon
December 28th, 2012
10:06 am
I see that as of 10:04 am, the AJC has finally corrected and updated the text of their poll question.
“Better Late Than Never,” I suppose.
Zac
December 28th, 2012
10:06 am
I’m less offended by the logo than I am offended by the comments made by people criticizing those who disapprove of its use.
hornblowermg
December 28th, 2012
10:07 am
get over it. most of the really native people that i know recognize a brave logo to be just that; a brave person to be admired and respected for the qualities that designate a brave.
Anthony
December 28th, 2012
10:08 am
If you are not of Indian ancestors do you really have a “VALID” opinion on this matter???
thecarnivore123
December 28th, 2012
10:09 am
Love the hat! The only controversy is why the AJC tried to make it a controversy. NEWS FLASH … political correctness ended like 7 years ago.
Mavis Beacon
December 28th, 2012
10:09 am
I love the Braves, but I personally think that new Indian logo is uglier than Michelle 0bama. Our beloved baseball team can do much better, fashion-wise.
Markman
December 28th, 2012
10:11 am
OMG……get over it!! I’m part Cherokee Indian and do not take offense to any of these logos, if anything it is keeping the American Indian culture in the mainstream!! I LOVE the hat!!
Go BRAVES!!!
Dan C.
December 28th, 2012
10:13 am
I grew up near Milwaukee as an Old Brave’s fan. Have been my whole life. I love the old logo. There’s alot worse things in this country to worry about then the logo of a baseball team. Happy New Year
Ed C Smith
December 28th, 2012
10:15 am
I don’t like it because the cap color is wrong. A Braves Cap should be blue and red. I’ve been a Braves fan since the 1950s. I loved the uniforms they wore in Milwaukee. If the cap goes to blue with a red bill, then I’ll like it.
sheepdawg
December 28th, 2012
10:17 am
why be racist in 2013?
Steve Bob
December 28th, 2012
10:18 am
First of all, it’s not a “blue rimmed hat.” It’s a blue hat or cap. I don’t see a rim. While I agree that red and blue don’t go together, it’s not the worst design I’ve ever seen. But what I dislike the most is the furor over depicting a “screaming Indian” on the cap. The so called “Screaming Indian” is a depiction of a “Brave” captured at moment that he is giving his war cry. It’s not demeaning. It’s a celebration of the well documented warrior spirit common to native Americans.