The Super Bowl is more than just a game.
CBS charged about $2.5 million per 30-second spot. Thirty-five companies or groups paid to air spots in this year’s game.
This year’s offerings range from the serious — Focus on the Family’s controversial Tim Tebow spot — to the humorous — Denny’s spot warning chickens to get out of town.
So, which ones had you rooting to see it again and during which ones did you get up for seconds (or thirds)?
Here are some of the highlights:
• Dwight Howard and LeBron James got things started with a recreation of Michael Jordan and Larry Bird’s famous “The Showdown” Super Bowl ad from McDonald’s of 17 years ago.
• Betty White showed she could take a hit, particularly after she has a Snickers bar.
• Tim Tebow tackled his mom to drive a point in the Focus on Family ad in which she spoke about her decision to keep him despite a troubled pregnancy.
• Boost Mobile went retro with a spoof on the Bears’ “Super Bowl Shuffle.”
• Doritos showed its funny side with a fan-inspired “Leggo my Eggo” kind of theme: in one spot a bark collar kept a dog owner from the chips and another spot had a boy protecting his “mama” and his Doritos from the hands of her new boyfriend. Then it took an odd twist with a “Miracle” casket filled with Doritos.
• Coca-Cola’s first spot was “Hard Times,” which featured characters from the “The Simpsons” lifting the spirits of C. Montgomery Burns.
• It wouldn’t be a Super Bowl without a Danica Patrick GoDaddy.com ad with a GoDaddy.com girl bearing the Web site’s logo across a halter top.
• Bud Light’s “Here We Go” campaign kicked off with a T-Pain inspired harmonizer ditty. Bud’s human bridge offering proved more amusing.
• Career Builder kept the mood light with its take on “Casual Fridays” … just another day at the office.
• Dodge voiced men’s frustrations and declared they should take matters by the horns in “Man’s Last Stand” – and drive a man’s car – in this case a Charger.
• Not a fan of all the CBS promos throughout the game, but the Jay Leno, Oprah Winfrey, David Letterman spot for “The Letterman Show” took the cake. (According to Oprah’s Twitter, all three were in the same room in Letterman’s Studio for the filming of the ad.)
• Dockers’ “I Wear No Pants” not only crashed the Dockers.com site, might’ve added 15 minutes of fame to “Pants on the Ground.”
• Brett Favre was in the Super Bowl … making fun of himself, yet again … for Hyundai.
• Google got in on the act, reminding viewers it’s a search engine.
The Who performed live at the half.