Coca-Cola's "Hard Times" spot featured characters from "The Simpsons." (Coca-Cola Co.)
The Super Bowl is more than just a game.
While fans of the New Orleans Saints and Indianapolis Colts have a rooting interest in the game others watch just for the fanfare and the commercials.
CBS charged about $2.5 million per 30-second spot. Thirty-five companies or groups paid to air spots in this year’s game.
This year’s offerings range from the serious — Focus on the Family’s controversial Tim Tebow spot — to the humorous — Denny’s spot warning chickens to get out of town.
So, which ones had you rooting to see it again and during which ones did you get up for seconds (or thirds)?
Here are some of the highlights:
• Dwight Howard and LeBron James got things started with a recreation of Michael Jordan and Larry Bird’s famous “The Showdown” Super Bowl ad from McDonald’s of 17 years ago.
Betty White felt better after a Snickers bar.
• Betty White showed she could take a hit,
One day after pulling together one of the top-ranked recruiting classes in the nation, USC coach Lane Kiffin was already looking further down road, like way down the road.
According the Delaware News Journal, Kiffin coaxed a verbal commitment out of 13-year-old quarterback David Sills Thursday night.
“I’m very excited but I was very, very nervous,” the seventh-grader told the News Journal about talking to Kiffin over the phone. “It was very cool but my heart was beating so fast, and I was scared. But after it was over, I was so excited and pumped.”
Continue reading Report: Lane Kiffin gets commitment from 7th-grade QB »
Herschel to Canseco: 'This is no joke.'
Herschel Walker said he “would hurt” Jose Canseco if the two ever met in a MMA bout.
“Jose wants to do this for money,” Walker said Wednesday on a Dallas radio station. “My thing is, if he wants to fight me and he thinks it’s going to be a circus, I will hurt him. This is not a joke, I will hurt him, because I don’t do things as a joke. I don’t do this as entertainment. If we go out and play a flag football game, that’s entertainment. We’re having fun. But this MMA fighting is real. You can get hurt, and he doesn’t understand it. I do this as an MMA fighter, not as a joke.”
On Monday, Canseco challenged Walker on his Twitter page, tweeting “I guess I may have to show Herschel Walker who the real bad Boy of the Sports industry is. If the powers that be are reading, I want in.”
Strikeforce, the company that promotes Walker, has said a Canseco-Walker bout is highly unlikely. But if it was to come to fruition, would you pay to
Jose Canseco wants a piece of Herschel Walker
“I guess I may have to show Herschel Walker who the real bad boy of the Sports Industry is,” Canseco wrote on his Twitter page. “If the powers that be are reading, I want in.”
Walker made his mixed martial arts debut Saturday, scoring a third-round TKO over Greg Nagy. The 47-year-old ex-UGA star looked to be in top shape and overwhelmed Nagy.
Canseco lost his MMA debut last March. He was knocked out in 77 seconds by 7-foot-2, 330-pound Hong Man Choi of South Korea.
According to the Los Angeles Times, Walker’s representatives have not responded to Canseco’s challenge.
Stay tuned.
TALE OF THE TAPE
Jose Canseco Herschel Walker
Height: 6-4 6-1
Weight: 240 220
MMA record: 0-1 1-0
Who would win an MMA bout between Herschel Walker and Jose Canseco?
Ex-UGA superstar Herschel Walker took the next step in his amazing athletic career Saturday.
Walker won his MMA debut with a third-round TKO over over-matched Greg Nagy at the Florida Panthers arena in Sunset, Fla.
You can get a play-by-play recap at this USA Today site.
Online registration for the 41st running of The Atlanta Journal-Constitution Peachtree Road Race will open at 1 p.m. Sunday, March 21, the Atlanta Track Club announced Jan. 28. Read the full story here.
Of even greater importance to Peachtree participants, however, may be this event change for 2010:
“For the first time, start assignments will be performance-based instead of randomly assigned, and the number of start waves will nearly double, allowing for smaller waves and better distribution of participants. The track club is hoping these steps will help ease congestion at the start line and along the course.”
YOU TELL US: What’s your opinion of the changes set to happen for the 2010 Peachtree? Do you think they’ll improve the race or is the event losing some of the “come one, come all” spirit that helped it grow in popularity over the years in an effort to appeal to today’s more serious runners?
Continue reading Peachtree Road Race: Changes coming to 2010 event »
Pitchers and catchers will be reporting before we know it and with March comes the start of Spring Training. Baseball’s back, basically, and with so many teams making big offseason moves it’s like it never really left us.
MAKE THE CALL: Which MLB teams – NL or AL – among the Braves’ 2010 opponents retooled themselves best for the upcoming season and who’s already looking like a cellar dweller? Also, are you headed to Spring Training? Which teams are you most eager to see and why?
Continue reading Atlanta Braves Spring Preview: Which MLB opponents look toughest in 2010? »
College football’s version of the Hot Stove is heating up, big time.
Rumors of coaches going here or there are everywhere.
We’ve added some polls of possible candidates, but feel free to add some write-in candidates below.
If Pete Carroll goes to the Seahawks, who will be the next coach at USC?
Pete Carroll to Seahawks?
RENTON, Wash.(AP) — The Seattle Seahawks fired Jim Mora after just one season, leaving the former NFC West champs without a coach, general manager and president less than four years after they appeared in the Super Bowl.
Speculation on Mora’s replacement immediately centered on Southern California coach Pete Carroll.
The Los Angeles Times reported Friday that Seahawks chief executive officer Tod Leiweke flew to California this week to interview Carroll for the job. ESPN.com, citing unidentified league sources, said an announcement of Carroll joining the Seahawks could
Time for the report card on Georgia Tech’s effort Tuesday against the Iowa Hawkeyes in the FedEx Orange Bowl in Miami. Rate the team on the following four categories: offense, defense, special teams and coaching.
AJC
What grade would you give the Jackets’ offense?
AP
What grade would you give the Jackets’ defense?
AJC
What grade would you give the Jackets’ special teams?
AJC
What grade would you give the Jackets’ coaches?
Continue reading How would you rate the Jackets’ performance? »
Time for the report card on the Falcons’ effort Sunday against the Buccaneers in Tampa Bay. Rate the team on the following four categories: offense, defense, special teams and coaching.
AP
What grade would you give the Falcons’ offense?
AP
What grade would you give the Falcons’ defense?
AP
What grade would you give the Falcons’ special teams?

What grade would you give the Falcons’ coaches?
Continue reading How would you rate the Falcons’ performance? »