Opportunity Zones

By Rick Badie

Today, we explore Georgia’s opportunity zone system, an economic development tool that’s supposed to spur revitalization in designated areas. An Atlanta city councilman writes about the latest zone — the Sweet Auburn area, which includes the Rev. Martin Luther King Jr.’s boyhood home. Meanwhile, a California union official questions the value of such tax incentives in his state.

Opportunity zones create jobs

By Kwanza Hall

Georgia’s Opportunity Zone program was created in 2008. It is one tool, among others, to help local governments bring jobs back to neglected commercial and industrial areas. The program offers a $3,500 tax break per hire, for up to five years, to businesses that hire two or more full-time employees.

Two years ago, the city of Atlanta received approvals for its first opportunity zones. Since then, under the leadership of Mayor Kasim Reed, the city has received state approvals for 11.

Governments wishing to designate an area for this incentive must show that it is within or adjacent to census blocks with a 15 percent or higher poverty rate that already have an enterprise zone or redevelopment plan. In Atlanta, our development agency, Invest Atlanta, coordinates the application process.

As our national and regional economies regain their footing, Atlanta is smart to have teed up this tax incentive for small- and medium-size businesses that contribute so much to our economy.

At a recent press conference, Commissioner Mike Beatty of the Georgia Department of Community Affairs announced the Sweet Auburn corridor as the city’s newest opportunity zone. The corridor, in the district I represent, joins previously designated areas including downtown, Midtown, Fort McPherson and the former City Hall East (now Ponce City Market).

Designation of the Auburn-Edgewood corridor is one of a number of initiatives we are putting in place to prepare for the arrival of the streetcar, which will link Centennial Olympic Park and the new National Center for Civil and Human Rights to the neighborhood that raised Martin Luther King Jr.

Last year, we announced the formation of a Main Street program for the area in partnership with the National Trust for Historic Preservation. Sweet Auburn Works will help attract public and private investment for historic facade renovations and streetscape improvements. We are recruiting the inaugural board of directors for the organization.

On April 23, we will launch a six-month process to update zoning regulations for the commercial part of the Martin Luther King Jr. Historic District. They have not been updated since the district was created 30 years ago. The process will enable us to review recent redevelopment plans for the area, identify gaps between the plans’ vision and existing guidelines, and consider contemporary business uses for historic storefronts and buildings, uses that did not exist when the guidelines were created.

For business owners and prospective business owners to take advantage of this tax credit, they have to be aware of its existence. It is my job to work with the city and Invest Atlanta to spread the word at neighborhood meetings, ribbon-cutting ceremonies and walking tours with business organizations and in communications to constituents.

I welcome opportunity zones to the city as a tool for existing local businesses and owners looking for signs the state and city stand with them. As the economy improves, the program will help existing small- and-medium-size businesses such as the Epsten Group, a midsized architectural firm on Edgewood Avenue, look to the future. The designation itself will bring new attention, followed by investment, to key properties and corridors that are poised to become participants in our city.

Atlanta City Councilman Kwanza Hall represents District 2.

Tax credit program fails California

By Art Pulaski

In theory, tax credits for businesses to create jobs are positive. They can help businesses stay competitive and strengthen communities. But what tax breaks do in practice is another story entirely, as we in California know well.

There are many similarities between Georgia’s opportunity zone program and California’s enterprise zone program.

Both programs were designed to boost jobs in low-income, high-unemployment areas. To Georgia’s credit, the opportunity zone program has some standards California’s lacks, like a requirement that companies create net new jobs to obtain the credit. Without proper accountability, wage standards and transparency, these types of tax credits can become wasteful government spending that does little to nothing to lift up economically disadvantaged communities.

Politicians love tax credits that go to their districts. That doesn’t mean those tax credits are good for constituents or for the state. California’s enterprise zone program is a $700 million annual drain on taxpayers that provides little if any positive impact to the economy.

In 2009, the Public Policy Institute of California found our enterprise zones have “no statistically significant effect on either employment levels or employment growth rates.” The California Legislative Analyst’s Office says the program is “expensive and not strongly effective.”

The California program is ballooning by more than 35 percent annually, placing our budget in jeopardy in future years. Enterprise zones simply aren’t a good return on the investment taxpayers are making. These types of tax credit programs should include strict accountability measures to require that not only are net new jobs created, but that those jobs have wage standards to ensure employers aren’t being rewarded for creating minimum-wage jobs. We call it the “jobs test.” If a tax break program like opportunity zones passes the test, it’s likely a worthwhile investment. However, if it fails that test, taxpayers are on the hook for millions. That’s a boondoggle, which is exactly what California’s program has morphed into.

California, with the support of Gov. Jerry Brown, is considering changes to the enterprise zone program that make it more transparent and accountable. But these changes can’t undo the more than $3.6 billion in subsidies companies — mostly big corporations with more than $1 billion in assets — have received since the inception of the program.

That’s $3.6 billion that could have gone toward keeping teachers in the classroom, repairing our crumbling infrastructure or programs that provide incentives for middle-class jobs. Instead, it was wasted subsidizing wealthy, mega-corporations like Walmart and McDonald’s. Many of those low-wage companies pay employees so little that they end up on public assistance.

Tax credits can be a powerful tool to create jobs, if done properly. We hope Georgia learns from the mistakes of California by requiring the opportunity zone program to adhere to strict oversight and high standards. Otherwise, your program is destined to be a miserable failure that weakens the economy instead of bolsters it.

Art Pulaski is executive secretary-treasurer of the California Labor Federation.

10 comments Add your comment


April 3rd, 2013
2:16 pm

The City of Atlanta historic and current relationship with these so called Opportunity Zones or programs like this one, seems to be the most beneficial to the politically and socially connected residents of the City.

Such Contract awards are typically given to members who are the friends, family, church and or sorority members, previous office holders, Business associates and large Campaign contributors of what ever Administration that is currently in OFFICE.

Such unseemly unethical behavior should cease and such programs should be reviewed, evaluated by an independent group not selected or approved by any current or previous Governmental Office Holder or Administrator.

This is the Fairest option to ensure all Contracts are open to
ALL businesses and interested parties, so they may bid fairly in a free and open process free of governmental office holder unfair influence and advantage.

Airport Concession Awards in the past are prime examples of this previous Abuse.


April 3rd, 2013
1:35 pm

Business and industry leaves an area for a reason. Address that reason and you will possibly bring interest back into the area. The largest reason is taxation. Taxes get raised as a city grows until they reach a point where it’s cheaper to pull out and push into the burbs. Giving tax breaks like this is how these schemes can seem like they’ll work – on paper. However, in certain areas with high unemployment and high poverty like these “opportunity”, “empowerment”, “enterprise”, “improvement districts”, there are other elements, such as crime and lower property values and a general lack of public interest in going into those areas at this point, which seem like they would negate and positive business interest. You not only need to give small businesses reasons to move into the area, you have to give customers reasons to want to shop there.

Miss Obvious

April 3rd, 2013
9:05 am

If not for the AffirmativeAction policies of hiring unqualified imbeciles, all of Atlanta could be considered an “Opportunity Zone.”

Otherwise, “Opportunity Zones” such as MARTA and Atlanta Public ‘Skoolz’ will simply perpetuate their respective legacies.


April 3rd, 2013
8:31 am

A few years ago I took the tour of the city, saw the estate of one of the early residents in Buckhead, went to the Cyclorama, and went down Auburn Ave. The tour guide said we would not stop in the area, too dangerous. I would have really liked to have stopped to see the area
It is without any doubt, the people that are responsible for showing tourists around are the ones making lasting impressions. Like the Coca-Cola museum, it was first class.


April 3rd, 2013
8:19 am

Opportunity zones or block grants are a useless agenda base waste of tax money! And to waste millions in the Auburn Ave are should be criminal! Oh, sorry, the criminals are already there!


April 3rd, 2013
6:50 am

Sweet Auburn to be revitalized.

I have lived in (or near) Atlanta since 1974. The revitalization of Sweet Auburn has been the subject of numerous articles in this newspaper. You write about it a lot, but nothing ever seems to happen. The place looks just like it did four decades ago. Just more run down.

When I moved here the northern part of Fulton County was mostly rural. Now it is highly developed, with traffic jams in both directions on Ga. 400. The revitalization of Sweet Auburn that never happens is always in the news. I guess dog bites man is not news, so I don’t really expect to see news about north Fulton. But I am getting weary of the prediction that man is going to bite dog tomorrow.


April 3rd, 2013
5:38 am

I guarantee you that there will be few net new jobs, if any. And those “jobs” will be bogus, friends and relatives that will be pulled out of the woodwork like roaches to get the free money. Enterprise zones should be areas to draw businesses that hire workers and pay above minimum wage–either technical or engineering type jobs. In reading Mr. Hall’s nonsense about jobs relating to the MLK Memorial area and the frackin’ streetcar, my first thought was, “Really!???” He thinks this is a good thing? If, and this development of this area is a big “if” works, it will result in the same trashy, Third World country vendors that made the city look so bad during the Olympics.

An observer

April 2nd, 2013
5:58 pm

Why not make all of Atlanta an opportunity zone?


April 2nd, 2013
5:02 pm

The only Noticeable OPPORTUNITY, I have noticed from all of the POVERTY that has been ingrained over the Past (50) Fifty years in that Area is from the Corporation of Former Mayor Shirley Frankiln who was awarded a City of Atlanta Contract for the Planned Trolly System at the tune of $850,000.00.

She is one of the least qualified individuals, in My opinion, who should be awarded a CITY OF ATLANTA CONTRACT so soon after leaving Office. My GOD! its been less than (4) FOUR YEARS!

Is there anyone down at ATLANTA CITY HALL GOVERNMENT that even have an OUNCE of INTEGRITY and SCRUPLES, as to how this MAY APPEAR to the Residents and Voters of this Once GREAT CITY? Shameful is what it is….Absoultely Shameful!


April 2nd, 2013
4:44 pm

This sounds like a program that could lead to plenty of fraud and cronyism, but if the overall goal of economic growth in the designated area is obtained it may be worth the risk. However, I have seen similar programs launched around the City which never result in any positive improvements and the money just sort of disappears. It would be nice if there were some type of accountability mechanism attached to assure that tax payers get some tangible benefit.