3/28: Cash mobs help retailers

Moderated by Rick Badie

They show up at designated businesses at predetermined hours, ready to shop. They are cash mobbers, volunteers in a social networking trend supporting independent retailers. Think flash mob, only these participants don’t sing and dance.

Today, a local organizer talks about Cash Mob Atlanta, and I chat with a business owner whose store was recently “mobbed.”

What do you think of the idea?

4 comments Add your comment

blahblahblah

March 28th, 2012
3:42 pm

I’m with Hillbilly D. I’ll take Cofer Brothers over Home Depot or Lowe’s any day of the week when I need lumber.

SAWB

March 28th, 2012
12:01 am

Yes, I know what you are saying is true in some situations. The local hardware store was very badly run and has recently announced their going out of business sale, so that was fresh in my mind. I guess it is this movement to sort of make it unethical to shop at the big box stores over the local merchants that bothers me. Each business should stand on their own and people should not feel obligated to shop at any particular store.

Hillbilly D

March 27th, 2012
10:13 pm

I’ve had quite the opposite experience than SAWB has. I can get most anything cheaper at my local lumber yard and hardware store, than I can at the big box places. Lumber is cheaper, are most building materials, they have a better selection of real hardware at the hardware store. If you want anything that isn’t run of the mill, you probably won’t find it at the orange or blue place. And you can go to your local hardware store and buy a whole box of bolts (usually 100), cheaper than you can by a blister pack of 10 or 25 at the chain places.

SAWB

March 27th, 2012
7:29 pm

Well, not a bad marketing idea, but just because a business is locally owned and operated does not necessarily make them a better choice for consumers. For instance home improvement centers like Lowes and Home Depot offer wonderful service, attractive pricing, and large selections. While many local hardware stores act as if they are doing you a favor by showing you their limited and overpriced merchandise.