5-0 start boosts Falcons’ TV ratings

The Falcons’ TV ratings are keeping pace with the team’s record — both up sharply. The first 5-0 start in franchise history has stirred a 23-percent increase in viewership.

The Falcons have posted an average Nielsen rating in the Atlanta television market of 23.7 for their first five games, up from 19.2 for last year’s 10-6 season.

This season’s rating translates to an average Falcons audience of about 552,000 metro-Atlanta households, an increase of 105,000 from last season’s average of 447,000 homes.

Sunday’s victory over Washington drew a 25.4 rating in the Atlanta market, about 592,000 households.

Other major sports events on Atlanta TV last weekend lagged the Falcons’ viewership considerably.

The Georgia-South Carolina football game on Saturday night was the second biggest draw, posting a 16.8 local rating (391,000 homes). Friday’s Braves-Cardinals Wild Card playoff drew a 9.1 rating here (212,000 homes), and Saturday’s Georgia Tech-Clemson football game posted a 5.3 rating (123,000 homes).

Baseball’s first Wild Card playoffs drew a sharply lower rating in Atlanta than in the other three markets with participating teams. The Braves-Cardinals game posted a 20.4 rating in St. Louis. The Orioles-Rangers game posted a 20.1 rating in Baltimore and 14.3 in Dallas/Fort Worth.

The rating is the percentage of the market’s TV households tuned in on average. In Atlanta, one full rating point equals about 23,300 households.

The local rating for Sunday’s Falcons game was the second highest this season, trailing only the Sept. 17 game against Denver on “Monday Night Football,” which posted a 28.8 rating in Atlanta.

Atlanta ratings for the other Falcons games: 18.5 for the Sept. 9 opener against Kansas City, 21.1 for Sept. 23 against San Diego and 24.5 for Sept. 30 against Carolina.

– Tim Tucker

55 comments Add your comment

Carlito

October 9th, 2012
1:58 pm

waynester

October 9th, 2012
2:16 pm

That’s great news, especially that the numbers are going up week to week. We should absolutely RULE this market and if we keep winning we will….the networks still aren’t showing us much outside the Southeast and our opponents’ markets but winning should start to change that, too….

The Real Falcon

October 9th, 2012
2:45 pm

I hope you are all watching while I’m at the game Sunday, cheering my team to a win.
Rise Up!

win.

October 9th, 2012
2:51 pm

for supposedly being a college town, it sure looks like the NFL is still the BMOC…

Brian

October 9th, 2012
2:51 pm

I am a long time season tix holder and this is great news, but there are plenty of seats available for ALL home games except Dallas (figure because half the crowd will be cheering for Romo and Company). Go to ticketmaster.com and let’s fill up the seats and give our Falcons a true home field advantage!!!

warfalcon

October 9th, 2012
3:01 pm

LETS GO FALCONS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!ONE GAME AT A TIME.

Jeff B

October 9th, 2012
3:17 pm

Agree with Brian – don’t just turn on the tv, go fill those seats!

mountain_jim

October 9th, 2012
3:46 pm

Of those 200,000 plus home watching the Braves game, I wonder how many were launching virtual bottles on the field after that infield fly call?

I know I was.

After that game and the sorry playoff wildcard format and time of day, I decided I would invest much less interest in the Braves and MLB from now on.

Go Falcons!

Decatur joe

October 9th, 2012
3:48 pm

GET THE **** OFF MY FIELD! – Matt Ryan

Dirty Bird in Cali

October 9th, 2012
3:58 pm

I’m sure I’ll get to see the Birdz in So. Cal this weekend, even if it’s only because they’re playing the Raiders (and not the Giants, NFL Network).

Soar Falcons!!

William Andrews

October 9th, 2012
4:04 pm

Bandwagon is open for additional guests.

anonymous

October 9th, 2012
4:14 pm

Next season, please, NO MORE CHIPPER THIS! NO MORE CHIPPER THAT!

It is a NEW era. The past is gone.
No Chipper announcing inside the Braves radio or television booth. No talk about what happened last year. No parades, special nights honoring Chipper! A bobblehead thing might be ok, but just once and for freaking all.

Somebody, please, step up and provide some true Player leadership!
This team needs a new identity. Some kind of true identity.

Oh, thanks for the playoff game. That really is all that I asked for.

SOUTH JAWJA FAN

October 9th, 2012
4:15 pm

@William…..hah…I’ve told somany people that this week…..GET READY…..they’re gonna come out of the woodwork if the Falcons reel off a few more wins in a row…..

GO FALCONS

BIGFRED

October 9th, 2012
4:31 pm

ONE GAME” ONE GAME” ONE GAME” ONE GAME” ONE GAME” = 5 AND 0 IN ALL ONE GAME AT A TIME. REAL FALCONS FANS RISE UP LET’S GO NEXT ONE RISE UP RISE UP RISE UP

PMC

October 9th, 2012
4:35 pm

It’s on in my house whenever, but I have to say, I prefer, and love the 1PM Sunday starting time when I’m watching.

A couple of primetimes is nice but I definately prefer Sunday at 1PM

PMC

October 9th, 2012
4:37 pm

Love this team even more that they can play frustrating ball for 3 quarters, and I still know they are going to pull out wins.

All the negative I used to feel is gone, yeah I know they will lose at some point, but this team unlike so many others has answers to adversity. Years ago, losing our best corner would bring trepidation. We miss Grimes a lot but the team is still winning.

This team is only going to get better.

Singletary

October 9th, 2012
5:07 pm

I dunno, PMC. Losing Grimes certainly filled me with trepidation.

thejama

October 9th, 2012
5:19 pm

Consistent winning will do that, especially with an exciting product being put out on the field. Let’s keep our heads down and get through Oakland 6-0 before the bye. After that, our schedule stiffens greatly…

BTCV

October 9th, 2012
5:19 pm

I work all over the country (world actually), and Fox has been switching over to Falcon games quite a bit lately. I imagine that will increase as the season wears on…

DawgNole

October 9th, 2012
5:24 pm

Win, and the fans/ratings will come. It’s ALWAYS been that way, which is why we’ve SELDOM had strong turnouts/ratings. Hopefully this season will continue to be different.

Dirty Bird

October 9th, 2012
5:29 pm

Good stuff.

Personally, I’m not much of a baseball fan.

Too long, too boring, too much.

But I do get more interested in it during the postseason.

Just having the thought of your town winning a title does that.

However, with our baseball season over, the Falcons should take center stage.

Don’t think everyone is all excited about a rebuilding hawks team, though they may surprise some people.

The Dawgs are what they are.

Tank55

October 9th, 2012
5:56 pm

Dirty Bird in Cal- sorry. Home game!

UGA ECONOMICS MAJOR

October 9th, 2012
6:09 pm

;LOVE THE ATLANTA FALCONS…LOVE THAT THEY ARE 5-0..ICING ON THE CAKE FOR ME WOULD TO SEE THEM SOUNDLY BEAT THE NEW ORLEAN AINTS TWICE THIS YEAR AND WIN THE SUPER BOWL IN THE FILITHY SUPERLESS DOME

takebadwithgood

October 9th, 2012
6:49 pm

A bunch of [ fair weather, sometimes if you win], BANDWAGON JUMPING HIPOCRITS where were some of you when we were loosing GET THE HE– OFFFFFFFFFF

[...] Atlanta Falcons This entry was posted in Atlanta Falcons and tagged boosts, Falcons, ratings, start. Bookmark the permalink. ← Bills Set Another New Low in 45-3 Loss at 49ers [...]

Loyalfalconfrmthemississippi

October 9th, 2012
7:08 pm

Well fans come as you wish if you just became a fan cause their winning watever i dont have a problem with that, but if you jump off cause they lose a game, your not a true fan. My brother is an aints fan and he refuses to go to a game if they arent winning i call that true bandwagon. True fans support your team even when they are losing. Go falcons 6-0 this sunday we believe!!!!!!!!!!

[...] The rest of the article can be found here: Atlanta Falcons [...]

Esquire

October 9th, 2012
8:37 pm

William Andrews
October 9th, 2012
4:04 pm

Bandwagon is open for additional guests.
*************************************

Plenty of room, it’s a big bandwagon!!

Esquire

October 9th, 2012
8:46 pm

Dirty Bird
October 9th, 2012
5:29 pm

Don’t think everyone is all excited about a rebuilding hawks team, though they may surprise some people.
****************************************

No, they won’t. See Atlanta Spirit, LLC

lowdownjj

October 9th, 2012
8:47 pm

If ya didn’t always love and watch the Falcons I couldn’t care less if ya watch now. I am sure bandwagon fans are good for the bottom line but ya gotta be diehard to gain my respect

Michael M.

October 9th, 2012
8:49 pm

True , they probably will lose some games, the question is to who………………….but never know, in a football game many things can happen, and the way this Team is rallying to win ballgames they may not lose a game this Season……………..you just never know and yups, I was on the bandwagon before the regular Season got started but never thought they would be undefeated as of now…………………………..you just got to keep some faith and believe in the Team and just maybe they could be the ” Real Deal ” !………………………………………..

Esquire

October 9th, 2012
9:00 pm

I’m not buying these numbers. What does it mean? How many people constitute a household….?
How many households does a sports bar count? No doubt if every TV set in Atlanta was set up with a Nielsen Set Meter it would blow the Nielsen system right out the door.

jim

October 9th, 2012
9:22 pm

The picture story were the falcons visit area schools does not show any diversity, What’s up with that?

Esquire

October 9th, 2012
9:34 pm

Carlito
October 9th, 2012
1:58 pm
UGA ECONOMICS MAJOR
October 9th, 2012
6:09 pm
lowdownjj
October 9th, 2012
8:47 pm
takebadwithgood
October 9th, 2012
6:49 pm

A bunch of [ fair weather, sometimes if you win], BANDWAGON JUMPING HIPOCRITS where were some of you when we were loosing GET THE HE– OFFFFFFFFFF
*********************************************
Hey, look, lately I have seen a lot of handles that I have never seen on the AJC Falcon Blogs…..whether it be DLed, Bradley, or JS. There have been a few of us to stand ground against the a hole Caints trolls to defend our Birds fpr a long time. I don’t recall ever seeing you go toe to toe with the a hole trolls on here. Don’t get me wrong, glad to see you here. I have loved this team since I moved to Atlanta in 1971…………..for better or worse, just like my first wife. But when the going gets tough and the a hole Caints trolls are hitting our blogs more than us, then if you leave don’t you ever f ….ing come back.

Falcon James

October 9th, 2012
9:36 pm

I can tell you this.. In Knoxville, the second biggest topic on the street is the Falcons. Unfortuantely being the home of the Vols, they will always be first. I wear my Falcon’s Jersey every weekend and get spoke to about the game everywhere. Never hear anything on that other Tennesse Team (I think they call them the Oilers or something like that). There has only been one game not shown on the Networks. I bet they show the rest of them as the Falcons sore deep into the playoffs.

Falcon James

October 9th, 2012
9:38 pm

By the way, the Saint are hated up here about as much as they are in Atlanta, but nearly as much as they are in New Orleans this year! LOL

Esquire

October 9th, 2012
9:54 pm

jim
October 9th, 2012
9:22 pm

The picture story were the falcons visit area schools does not show any diversity, What’s up with that?

***************************************
jim, I assume I know what you mean but frankly I think your comment is ignorant and irrelevant.

JSS

October 9th, 2012
10:57 pm

A 23.7 is about 590,000 viewers, In comparison on Sunday, the Patriots -Broncos drew 37.6 in the local ratings in the New England viewing sample… Sports bars do not count as households, they generally have more than one game on…That is considered out of the home viewing, a different measure in Nielsen books…

JSS

October 9th, 2012
10:59 pm

Sorry 25.4 is about 590,000+

Creaky

October 9th, 2012
11:52 pm

I have been a diehard fan since the days of Brezina,Merrow,Kuykendall,Jenkins,Francis,etc…I have seen them win a little,lose more often than not and stink the field up. Ihave been to goat ropin’s,barn raisin’s,and at least one pig giltin’,but I ain’t never seen nothin’ like this and it just keeps gettin’ better all the time!!!.

Adogg36

October 10th, 2012
4:23 am

I’m a bird and been one since vick days.Also Im from N.C I were my falcons jerseys faithfully ever sunday.yall no dem fuck ass hello kitty fan be mad as hell.Ride wit my flags also just to piss dem panther fan off around here.More Dallas and pittsburg fan around here.so let Rise up!!! On des Haters.Go Birds falcon for life.

Adogg36

October 10th, 2012
4:25 am

Enter your comments here

Buddy Landel

October 10th, 2012
8:12 am

Creaky- I’m right there with ya. Wilson Faumuina anyone?

Is.what.it.is

October 10th, 2012
9:47 am

@ “Jim” ( but I know who you really are) Diversity ??? Give me a break, go whine about crap like that somewhere else. Guess you think we should change the 911 statue too…huh?

D man

October 10th, 2012
11:10 am

This team is worth watching…

Esquire

October 10th, 2012
11:15 am

@JSS
October 9th, 2012
10:57 pm

The sports bar question was rhetorical. My point being is I don’t think the Nielsen system paints an accurate picture of viewership. Those that actually have set meters is only 0.02183% of the total US television households. A friend of mine has a Nielsen set meter and they manipulate it all the time to be able to continue to participate, even leaving the TV on when they are not home. Only 592,000 Atlanta TV households watched the Falcons/Skins game? I’d say you could double that figure easily.

Kane337

October 10th, 2012
11:58 am

I been watching the Falcons since 1980. There have been so many disappointing seasons so I understand if it takes time for some Atlanta people to start getting into the Falcons. They have been winning for 5 seasons now. Time to start paying attention every Sunday.

[...] 5-0 start boosts Falcons’ TV ratings [...]

RDavid

October 11th, 2012
11:36 am

Win.- Keep in mind that there were only 1 or 2 NFL’s games to watch at that time. On the other hand, there were numerous college football games to watch. Likewise, the fan support for local/regional college teams is probably more diverse (UGA, GT, Aub, Clem, Ala, UF, Tenn, FL St. etc…) than for the only local/regional NFL team.

I am interested in seeing the complete list of sports events from the weekend.

[...] 5-0 start boosts Falcons’ TV ratings [...]