Falcons decline ‘Hard Knocks’ offer

UPDATE: The Falcons declined HBO’s offer to appear on the popular show Hard Knocks,  the team confirmed on Saturday.

As of late Thursday, the team was still considering the offer. Thomas Dimitroff, the team’s general manager, spoke about the offer on Thursday and stated that team needed to emphasis winning in order to improve their brand nationally.


FLOWERY BRANCH – Falcon general manager Thomas Dimitroff did not shed any light on if the team will accept HBO’s offer to appear on the show “Hard Knocks.”

“ Right now, I have nothing to offer on that,” Dimitroff said on Thursday.

He noted that the football operations department has been preparing for the draft and that HBO will not be around to shoot any backup footage during the draft, which is set for April 26-28.

He has not talked to other teams who have appeared on the show.

“Like all of us, we’ve watched it over the years and there have been some highlights,” Dimitroff said. “There have been some highlights, no questions about that. It’s interesting TV.”

In some ways, he considers it an honor that HBO would want to chronicle the team’s training camp.

“I am proud of where we are,” Dimitroff said. “I feel that we are the type of organization that would be considered in not only this situation that you are referring to, but other situations from a national perspective. We need to continue to build Arthur’s brand.”

While the television show would expose the Falcons to a national audience, Dimitroff stated that the best way to build the brand was to play winning football.

“TV really doesn’t mean that much if we’re not putting wins in the win column,” Dimitroff said.

–D. Orlando Ledbetter, The Atlanta Falcons beat blog

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67 comments Add your comment


April 19th, 2012
6:20 pm


April 19th, 2012
6:22 pm

We’ve got guys that are mentally tough and a consistent HC and QB that won’t throw us off like with the Jets and ego-maniac Ryan. The show wouldn’t tear our team apart like people are saying. Not a bad idea, and Roddy would have a blast with it.


April 19th, 2012
6:34 pm

We need this. The pressure of the cameras and national audience would force our guys to focus.
I vote Yes.


April 19th, 2012
6:51 pm

I agree with the two comments above.


April 19th, 2012
8:18 pm

I love it, would’nt affect our season either way just us fans more insight to the team.


April 20th, 2012
7:48 am

@Dled, what’s your take on it? I think it could be a good thing. I think it would ignite the “shaky” fan base to see our team profiled. HBO may not come calling again, Let’s do it TD!!!!

[...] now, I have nothing to offer on that,” Falcons general manager Thomas Dimitroff told The Atlanta Journal-Constitution[3] on [...]

Jeff B

April 20th, 2012
10:16 am

Hey DOL, just because Thomas didn’t give you any clues doesn’t mean they’re still weighing the decision… decision could be made already, but kept a secret?

Greg from Marietta

April 20th, 2012
10:49 am

This is a VERY BAD idea and I hope that the Falcons management can see that and tells them “NO”. You have 2 new coordinators and several new position coaches and if you have ever BEEN a football player then you know that there is a learning curve with any new system. The players do not need the extra distraction that a camera crew would provide. I’m not saying that the Falcons never allow ‘Hard Knocks’ to film them I am just saying that this year is a bad year for them to do it. Why doesn’t ‘Hard Knocks’ go to New Orleans and film the Saints? Now that would be an interesting team to watch, especially this year!!!

[...] now, I have nothing to offer on that,” Falcons general manager Thomas Dimitroff told The Atlanta Journal-Constitution on [...]


April 20th, 2012
12:25 pm

PLEASE accept that offer Falcons.


April 20th, 2012
12:38 pm

Would be nice to see our Falcons get some national attention for a change that does not involve Mike Vick -

florida falcon

April 20th, 2012
7:27 pm

Hell yes…let’s do it and start shaking this vanilla image. I’m sick and tired of defending the cities crappy fan base. I have to listen to all these New Orleans clowns down here and nothing would shut their mouths more than us kicking their a$$e$ on the way to a super bowl victory. Enough already!


April 20th, 2012
7:38 pm

come on, Arthur, let America in our” House”


April 20th, 2012
8:08 pm

fist win a play off game??? HBO LATER!!!!

don't do it

April 21st, 2012
9:49 am

NO to (un)reality tv

say no to added monthly expenses

April 21st, 2012
9:54 am

Who can afford HBO nowadays?….another unnecessary luxury item in times of economic trouble.
Unless of course you like to waste money to see the same movie from 12 years ago 50 times a month.


April 21st, 2012
4:43 pm

This is even being considered??? Another reason to hold off on season tickets. This is stupid!!!


April 21st, 2012
5:50 pm

I personally would have loved to see them on there. I am all for concentrating on the football side of things but where has that gotten them the last two seasons? Would be nice to see a little fire & personality out of them. Exciting offseason Falcons…

Let's Be Real

April 21st, 2012
6:02 pm

Hmm a way to drum up excitement for a disenchanted fan base?




Better say no


April 21st, 2012
6:15 pm

Falcons decline the offer…yet another reason this team is so boring

[...] G.M. Thomas Dimitroff had nothing to say about either a group will accept a offer to be a centerpiece of Hard [...]

[...] G.M. Thomas Dimitroff had nothing to say about either a group will accept a offer to be a centerpiece of Hard [...]


April 21st, 2012
6:35 pm

its not your team, it belongs to a rich man.


April 21st, 2012
6:41 pm

Good move! Concentrate on winning football games!


April 21st, 2012
6:50 pm

Great decision. TV has too much control over the teams now. It would not be a good decision to give them control of your practices.

Boss Hogg

April 21st, 2012
6:59 pm

Falcons stay failing!….This would be an excellent opportunity to build the Falcons brand. Yes, the #1 priority is football but what is that without a fanbase!?

It is the job of the owner and the front office to build the team as a brand also, not just who gets cut and who stays. Being showcase on HBO would give the falcons a much needed pedestal.

Yet this is another example of cluess clowns getting high end jobs. Just like the saying goes, it’s who you know not what you know!


April 21st, 2012
7:11 pm

Thank God! We need to focus on more important things like WINNING A PLAYOFF game, not seeking unnecessary celebrity/fame. Good move Falcons…

John Abraham's Groin

April 21st, 2012
7:18 pm

My groin hurts bad,…..not good news Falcons fans!


April 21st, 2012
7:25 pm

Well, expected the bland option from this team…..

They better win those games then. This was a guarantee, that other thing they want to do, is hella not.


April 21st, 2012
7:36 pm

Thank god that we didn’t do this show! The word of the season for us is FOCUS!!!!!!!!!!!!!!!!!!!!!


April 21st, 2012
7:46 pm

Hope the falcon do not do the hard knock that is not football that is a show,i do not want to see the drama,the one or two stupid player making stupid comments,they need to focus on the new plays getting everyone on the same page.Winning will put you in the spotlight.

Of course!

April 21st, 2012
7:53 pm

No surprise here. You can expect the Falcons to always make the conservative, boring choice.

Maybe you people will get tired of this one day and they’ll stop running Turner up the middle for 2 yards every play for a change.


April 21st, 2012
8:16 pm

Enter your comments here


April 21st, 2012
8:21 pm

Im glad to see the pressure to win outweighs the pressure of the media……this team needs doesn’t need the distractions…..2 new coordinators and lots of under performing players…..not the time to turn the locker room into a circus….

They need to have fun and stay loose, but this was way too much too soon. Good call


April 21st, 2012
8:23 pm

Not surprised that this boring crew would turn HBO down. Can’t have folks getting excited about Falcons.


April 21st, 2012
8:37 pm

Good move. Falcons don’t need it.


April 21st, 2012
8:50 pm

Glad they won’t be on the show

[...] was non-committal when asked about the topic by the Atlanta Journal Constitution on [...]

Hulk Hogan

April 21st, 2012
11:34 pm

I know how to build a brand.


April 21st, 2012
11:49 pm

I am glad they are not on that cheesy show that I personally do not care about anyway.

I want a solid training camp, improvement from guys like Ray Edwards and Dunta along with a couple of surprise packages wth the picks they have in this draft.

I know where they are picking, but you can get surprises at picks 55 and after. Results are what counts. Let the Jets be on that corny show.

[...] Orlando Leadbetter of the Atlanta Journal Constitution reports that the Atlanta Falcons have turned down an offer to appear on HBO’s Hard Knocks program. [...]

Pudge McCracken

April 22nd, 2012
12:01 am

I like the show but I’m glad the Falcons turned it down. As TD said, winning will build the brand. We don’t need gimmicks. We need wins.


April 22nd, 2012
12:21 am

they dont want anyone to realize how bad matt’s arm is.

John Kimble

April 22nd, 2012
2:33 am

Holy crap… that idiot “noodle arm” hasn’t posted yet. Record?

Mora less Petrino

April 22nd, 2012
4:23 am

Good! Keep the focus on football.


April 22nd, 2012
4:35 am

Forget the Cameras where receivers will attempt to be pretty while the film is rolling. “God” knows ATL don’t need anymore men trying to be pretty! PLAYBALL!!!

Deep South

April 22nd, 2012
6:38 am

Hard Knocks did NOTHING for the Chiefs or Jets…

Chuck Clausen

April 22nd, 2012
7:21 am

Keep total focus on the product you put on the field and everything else will take care of itself.


April 22nd, 2012
7:32 am

Fantastic!!!!!!!!! Keep the circus out of ATL.