In a major shift, Dimitroff open to HBO’s Hard Knocks

Falcons head coach Mike Smith and general manager Thomas Dimitroff could be headed for some Hard Knocks. (D. Orlando Ledbetter/AJC).

Falcons head coach Mike Smith and general manager Thomas Dimitroff could be headed for some Hard Knocks. (D. Orlando Ledbetter/AJC).

LOCKOUT LAND – Falcon general manager Thomas Dimitroff was interviewed on SiriusXMNFL radio Friday morning and for the first time he did not summarily rule out the team being featured on HBO’s Hard Knocks.

Should the Falcons accept an invite to appear on HBO's Hard Knocks?

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In the past, when we’d ask about Hard Knocks, the answer was basically a “no   #$^&^*! way.” The Falcons turned down an offer from HBO two years ago. Recently, Tampa Bay declined an offer.

The sports documentary chronicles the team’s training camp. Last season, the New York Jets were featured and Rex Ryan expanded most folks vocabulary and taught viewers “How to play like a Jet.” In 2009, the Cincinnati Bengals were featured and they went on to win the AFC North. Click here to watch some episodes from last season.

The Falcons are pleased with the development and  maturation of the team. If asked again, they’ll be in a better position to say “yes.”

Near the end of the interview that was mostly about how the Falcons have embraced technology, my buddy Alex Marvez (you can follow him at @AlexMarvez on twitter.com) asked Dimitroff about Hard Knocks.

The Bengals were on in 2009.

The Bengals were on in 2009.

“I truly believe that an organization has to be in the right spot to jump into something like Hard Knocks,” Dimitroff said. “I think it sheds a lot of light on our league.  This is a league of entertainment. There are some traditionalists that struggle with it, but they have to work against the grain a little bit and see that this is about entertainment. Hard Knocks is a good show for the fan base.”

This is a major shift in the organization’s thinking.

“Two years ago we were approached and decided that it wasn’t right for us at that point,” Dimitroff said. “That’s not to say we wouldn’t go down that road if it was presented to us at another time. We are much closer to being in that spot where it’s not

Kim Zolciak of "Real Housewives of Atlanta" attended a practice last season.  ELISSA EUBANKS/AJC)

Kim Zolciak of "Real Housewives of Atlanta" attended a practice last season. ELISSA EUBANKS/AJC)

going to be as much of a distraction as it would have been another time.

“It’s such an individual thing. Hard Knocks could be right for some of the teams that are fairly entrenched. It could be right for some team that wants to kick off some more brand recognition.”

Because of the lockout and uncertainty of how training camp will evolve this season, accepting an invite will be a dicey proposition for the 2011 season.

“I believe that would add to the trickiness of it,” Dimitroff said. “But if you have things in order and you have an organization that is very prepared, I think it can be managed.”

Head coach Mike Smith is on the verge of guiding the Falcons back to the playoffs.   (Curtis Compton/ Ccompton@ajc.com)

Head coach Mike Smith was on Hard Knocks when he was an assistant with Baltimore. (Curtis Compton/ Ccompton@ajc.com)

In the interview, Dimitroff talked about the team’s heart monitor program, the biomechanical scouting of Julio Jones, game preparation and mixed martial arts training. He insisted that the Falcons will continue to find ways to integrate new technology into their athletic performance department.

“I know there are teams in the NBA, and we may want to do this, who are using GPS as far as monitoring the movement on the field or the basketball court,” Dimitroff said. “That’s another frontier that I think can be very valuable going forward.”

So, do y’all think the Falcons should accept an invitation from HBO to appear on Hard Knocks? (My vote is yes) Who would be the star of the show? (Defensive coordinator Brian VanGorder gets my vote.) Will you all be embarrassed when ATL Real Housewife Kim Zolciak shows up with the baby to cheer on Kroy Biermann? (No, so long as she doesn’t sing) What if the cameras follow the players on a secret team-building trip to Magic City or the Cheetah? (Um, no comment here!)

–D. Orlando Ledbetter, The Atlanta Falcons beat blog

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76 comments Add your comment

Blitz Money

May 21st, 2011
12:22 pm

If it leads to more prime-time games for the Falcons in 2012, and some possible flex-scheduling games this season then do it. People didn’t come to know the brands of such teams as the Steelers, Cowboys and Packers nationally without constant exposure on a big platform. HBO could be that platform for the Birdz. Some people want to say ‘win a playoff game first’ but I say that’s talk for those who live and die with wins and losses. It’s about national and possible worldwide exposure. It’s about getting people from Las Vegas to Atlanta to China with Falcons gear on. Do you really think the Falcons wouldn’t want to play in London as one of their road games? I’m in North Carolina and I only get two Falcons games a year here (when they play the Panthers). DirecTV isn’t an option for me because of where I live so anything that gets my Falcons closer to more nationally televised games (see the Jets last year) is good.

SeenThisB4

May 21st, 2011
12:48 pm

The executives at HBO would be bitterly disappointed in the Nielsen ratings that a falcan’t related Hard Knocks would earn. What interesting storylines could be genrated from such a concept? There are not exactly any interestng personalities on that roster or staff. I would venture it wouldn’t even win the metro Atlanta local ratings. Nothing grows a brand, like the old school way: WINNING.

Ted

May 21st, 2011
12:52 pm

This is a joke:

“The Falcons are pleased with the development and maturation of the team.”

Really? After Green Bay put the Falcants away in the playoffs? HAHAHAHA

Ted

May 21st, 2011
12:55 pm

Is the sportswriting so lame that you have to mention Kim Zolciak? Geez…who cares? Reality TV is the worst thing to have ever happened to television.

Dave

May 21st, 2011
1:10 pm

I say yes the reason for it would be it might help us to attract quality free agents who want to come to a team that is not crazy or dysfunctional like some other teams. Some players might like boring after being on teams that are out of control.

SeenThisB4

May 21st, 2011
1:23 pm

Boring = also-rans; Winners = In control = New Orleans Saints!

rob

May 21st, 2011
3:13 pm

I would love to see the Falcons on Hard Knocks. I know some fans are against it, but the way I see it we haven’t won any SuperBowls. Its time we do something different!

Beau

May 22nd, 2011
9:51 am

NO NO NO NO!!!

mgr

May 22nd, 2011
12:53 pm

Think this has anything to do with wanting the new stadium?

cwltank

May 22nd, 2011
2:02 pm

Brilliant, trying to market a franchise. Cowboys are worth about 200 million more than the Falcons. They have not won anything lately. The Falcons are on the rise, positive Organization + T. V. = $

SeenThisB4

May 22nd, 2011
6:56 pm

Of course they could air all of the criminal and thug lifestyles associated with the falcan’ts…

Past Falcon Faithfull

May 22nd, 2011
8:45 pm

Of course, Mr Stand on the Side Lines and look how great I am will have the Team on Hard Knocks. Maybe King Blank can roll Julio Jones out in his wheel chair when we find his foot is a cronic show stopper.

jj

May 23rd, 2011
4:12 am

People keep saying The Falcons are the Model franchise in The ATL,but as bad as The Hawks are labeled as failures,they have won Play-off games and have not disappointed as much as our Model.When was the last time The Birds won a play-off game even with their stellar regular season play,and winning division,having home field,and having Matty Ice.The Birds need to win in play-offs and then The Brand will match the Hype.

Nik

May 23rd, 2011
8:24 am

Why not do it and go ahead and make a joke out of the Falcons too? That way we’ll have a team full of celebrities instead of football players. I knew the progress wouldn’t last in Atlanta. Shouldn’t have gotten our hopes up.

Nik

May 23rd, 2011
8:29 am

‘Big Kim’ may have the edge at DT over Peria Jerry.

Scott

May 23rd, 2011
11:11 am

Brian Van Gorder is a disgrace. He looked like a lost soul on the sidelines against the Packers in the playoffs last year. He had absolutely NO answer for wwhat the Packers threw at him and was completely out-coached. He is a man of little redeeming qualities. Ask Georgia Southern University and the University of South Carolina. He is to college football what Bobby Petrino is to pro football!

ugaclassof2004

May 23rd, 2011
11:21 am

Last 5 SB winners

Green Bay
New Orleans
Pittsburgh
New York Giants
Indianapolis

What do they all have in common? No appearances on Hard Knocks.

PMC

May 23rd, 2011
11:47 am

All 5 of those teams also draft exceptionally well. Us, well the jury is still out.

Falconrich

May 23rd, 2011
12:16 pm

“Falcan’ts”??? Ugghh. What a lame attempt to try and appear whitty. You failed miserably and appear stupid instead. I would be embarrassed if I were you.

Debi

May 23rd, 2011
12:41 pm

I think the show Hard Knocks is BAD for any team. It puts too much out there in the public and the players have to act weirder than some are.

Tim on Hilton Head

May 23rd, 2011
3:49 pm

Thank god they didn’t accept! I was so happy to here that Smitty and the boys said no!!

frankie parks

May 23rd, 2011
6:39 pm

falcons can go on hard knocks and will find themselves beaten by my team the new orleans saints love to watch matty go down and won’t get back up watch out boys were still the best in the south .

joe white

May 23rd, 2011
6:53 pm

Look here td and mike smith, until u can win a playoff game dont do nothing but bring us a lomardi that is all we want dame hbo and hard knocks. hell rex has got his team back to back years in the afc title game. Our goal in the win this year since the birds got beat like step children this past jan. Hell I am a sixteen year season ticket holder

too bad frankie

May 24th, 2011
12:18 pm

saints won’d finish in second again. they’ll finish third.

i don't know where you are

May 24th, 2011
12:27 pm

from frankie, but second isn’t the best.

[...] show has depicted NFL teams in past years during their training camps. Falcons GM Thomas Dimitroff said a week ago in a radio interview that the Falcons were open to the idea of being on the show. Smith’s comments indicate that [...]