CBS Atlanta will serve as the Falcons’ official preseason television partner, the team announced on Monday.
Also, Lincoln Financial Media, owner of STAR 94 FM and Sports Radio 790 The Zone, was named as the club’s official radio broadcast partner.
WXIA Channel 11 and DAVE.FM were the previous television and radio partners for the Falcons.
CBS Atlanta will also broadcast weekly pre-game and post-game shows during the regular season.
In addition, CBS Atlanta will air quarterly specials.
“Ratings for the NFL are the highest in television history,” said Kirk Black, CBS Atlanta’s general manager in a statement.
Falcons broadcasters Wes Durham (play-by-play) and former Falcons quarterback Dave Archer (color analyst) calling all of the Falcons action on both radio stations.
‘We are thrilled to be partners with the pre-eminent sports franchise in Atlanta,” said Andrew Saltzman, general m of Sports Radio 790 the Zone. “Both Star 94 and Sports Radio 790 the Zone have always been part of the fabric of Atlanta and with the passion for the Falcons at an all-time high right now, we are very excited about our future together.”
However, it is not clear how many preseason games the Falcons will have in the future. The NFL and the player’s union are in negotiations for a new collective bargaining agreement. The league is proposing a new schedule that would include 18 regular-season games and two exhibition games.
“We are pleased with both of the new media partners that emerged from our process,” said Falcons president Rich McKay in a statement. “Lincoln Financial Media and CBS Atlanta are solid media companies.”
CBS Atlanta, which shut down it’s sports department in April of 2010, seems a strange partner for the Falcons.
The station virtually runs no sports Monday through Thursday and normally have just spot coverage over the weekend. They do have a Saturday sports evening show featuring radio personalities from 790 The Zone.
Here’s some more background on the deal in Rodney Ho’s Radio & TV Talk blog.
–D. Orlando Ledbetter, The Atlanta Falcons beat blog