The Falcons are a hit on television.
The game against Tampa Bay last Sunday was the highest-rated regular season NFL game on FOX in Atlanta with a 31.3 percent rating.
“What is means is that 31.3 percent of all of the homes in the Atlanta area were watching the game on Sunday,” said Michael Mulvihill, Fox Sports’ vice president of research and programming.
There was a lot of interest in the Falcons game in New Orleans, which had a 34.7 rating.
“New Orleans, for the last two years has been doing the highest NFL ratings in the country,” Mulvihill said. “In this case, they had a Saints game leading into the Falcons-Bucs game. We were able to keep them at the sets for the late game.”
The high numbers are likely a signal the the Falcons will be getting more national exposure down the stretch and more national games next season.
“I would not only say that they are back, but they are more than back,” Mulvihill said. “The numbers that the Falcons are doing in Atlanta this year are even better than the numbers they were getting in the 1998 season when they went to the Super Bowl.”
The Falcons ratings were much lower at the beginning of the season.
“The first couple of games of the year were doing around a 20 rating,” Mulvihill said. “Now that they have established themselves as an elite team . . . the Packer game two weeks ago did a 28 rating and then this 31.3. I think in all likelihood the Saints game in a couple of weeks will surpass that.”
–D. Orlando Ledbetter