Falcons unveil their secondary logo: ATL
The Falcons recently unveiled their new secondary logo. (D. Orlando Ledbetter/dledbetter@ajc.com)
FLOWERY BRANCH — The Falcons unveiled a new “ATL” logo recently.
“We established out own secondary logo in conjunction with the league,” said Jim Smith, the team’s chief marketing officer. “What we wanted to do was find something that was uniquely Atlanta. So when we started looking around, everybody in this country knows that the three letters A T L stand for Atlanta. So we wanted to find a way to capitalize on that.”
The Falcons sent their design to the league office and it was approved.
Fans can purchase the apparel exclusively at training camp or on the website: Falcons365.com
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84 comments Add your comment
Paddy
July 31st, 2010
11:52 am
I LIKE IT111
falcon fan
July 31st, 2010
11:58 am
Sweet!
JuiceJones
July 31st, 2010
12:00 pm
I’m on the fence…Maybe just the “A” alone would have better…
Eric Dye in Brazil
July 31st, 2010
12:12 pm
I really did like their logo change from the original, i really like the ATL but I am not so sure about the Falcon part meshed with the A…do other teams have secondary logos?
Ben Hill, Been Real
July 31st, 2010
12:12 pm
I agree; just the A would of been great
Billy
July 31st, 2010
12:17 pm
I like it!
Trainwreck
July 31st, 2010
12:27 pm
Not Bad
willie humper
July 31st, 2010
12:34 pm
You could have a picture of Fido’s a## for a logo, if your teams is a winner people will buy your products.
Jeff
July 31st, 2010
12:39 pm
Not blown away by it, but don’t dislike it. It’s alright.
Asheville Dawg
July 31st, 2010
12:50 pm
Maybe next they could come up with a third logo!
South ga boy in the atl
July 31st, 2010
12:55 pm
Now why didn’t I think of that. Oh yea, I’m not in marketing. Good job ATL falcons marketig dept. Now take 3 attaboys, 2 pats on the back, and a small raise outta ol’ A. Blank’s wallet. Go Falcons
Tweets that mention Falcons unveil their secondary logo: ATL | Atlanta Falcons -- Topsy.com
July 31st, 2010
12:55 pm
[...] This post was mentioned on Twitter by Charles Olson, JenniferfromLaJolla, Kevin, Reneau, Jeff Rickard and others. Jeff Rickard said: RT @AJCFalcons: Falcons unveil their secondary logo: ATL http://bit.ly/9EzfqS [...]
waynester
July 31st, 2010
1:22 pm
Juice Jones
I like your idea of having just the “A”, but ATL is much more immediately identified with the City by the modern audience. Anything that increases team revenue is helpful as the franchise continues to improve in many areas, including marketing….
PaulieOldSchool
July 31st, 2010
1:24 pm
I like the design alot. The trouble with just an “A” is that it has stood for the Braves, been co-opted by the Crimson Tide, and could really be anything. This stands apart from all that. Plus, the Birds’ logo being attached makes it special. I’ll be adding this to the collection.
chuckw/deadjournalist
July 31st, 2010
1:30 pm
the hawks did that last year – with the ATL alternate jersey. i do like this as it is unique and a good fit for the modern audience.
Bob in SF
July 31st, 2010
1:34 pm
I think it would have been better as just the “A” too but maybe just as an alternate so people have a choice from both.
Dr. Warren
July 31st, 2010
1:44 pm
Okay for a t-shirt or cap, but let’s hope it doesn’t end up on the helmets.
scottbravesfan
July 31st, 2010
1:46 pm
They couldn’t do just an A. The Braves have that logo trade marked and then you have a stupid team like Alabama that rips it off by putting that stupid loop crap on the end. The Falcons would have to do something like that and would look stupid like Alabama’s hat. This looks good actually and I want to see it in person before I make my final decision but so far I like it a lot.
Dr. Warren
July 31st, 2010
1:47 pm
By the way, it’s not even listed at the online address given here.
rms
July 31st, 2010
1:48 pm
ugly!!!
Gwinnett Fred
July 31st, 2010
1:57 pm
I think a mention to Phoenix is in order. I love the ATL designation for the city, but it all started with the Phoenix Suns and their alternate PHX jersey they came up with a couple years ago.
That said, I like taking advantage of something not many cities have the ability to do.
Misses Mike Kenn
July 31st, 2010
1:59 pm
I like it. I will have to cop it soon.
rufio
July 31st, 2010
2:02 pm
this looks like it would be for sale in walmart
keeping it Real
July 31st, 2010
2:03 pm
The Brother has been say this for years they listen ATL!!!!
Tweets that mention Falcons unveil their secondary logo: ATL | Atlanta Falcons -- Topsy.com
July 31st, 2010
2:05 pm
[...] This post was mentioned on Twitter by Skyler Doak Davis, Donovan Moore. Donovan Moore said: News to me – Atlanta Falcons unveil new secondary logo ("ATL") – http://bit.ly/aJ2Dop #atlantafalcons #nfl #logo [...]
Fat Fred Jones
July 31st, 2010
2:24 pm
I like it and will get two of the shirts when the price is right. I refuse to pay $25 for a t-shirt.
Maniac
July 31st, 2010
2:28 pm
Looks like @ss!
Falster
July 31st, 2010
2:33 pm
“Juice Jones
I like your idea of having just the “A”, but ATL is much more immediately identified with the City by the modern audience. Anything that increases team revenue is helpful as the franchise continues to improve in many areas, including marketing….I like the design alot. The trouble with just an “A” is that it has stood for the Braves, been co-opted by the Crimson Tide, and could really be anything. This stands apart from all that. Plus, the Birds’ logo being attached makes it special. I’ll be adding this to the collection.”
“Both of these quotes got it right! These people explained exactly why we all need to rally ’round the team & the NEW logo. We need to SUPPORT our team in a VERY BIG way!!! GO FALCONS!!!
Paddy
July 31st, 2010
2:37 pm
rufio….the Falcons sure hope like hell it gets sold in Wal-Mart. Thats when the money hits the mulitplier. Cha-ching!!!!! Think they will sell a ton.
ToccoaBird
July 31st, 2010
2:42 pm
Logos don’t make a team players and coaches do. I don’t care if they just have a bird logo as long as they win the Super Bowl. D-Led any fights in practice?
Sly Ty
July 31st, 2010
2:44 pm
I like it, it is very Hip Hop Looking. Everyone in this country knows that when you say or see the letters ATL, you are referring to the greatest city in the South. The leading falcon wing is hot!!!
gcs
July 31st, 2010
2:57 pm
So tired of “ATL”. The nickname, not the city.
.
BIG JIM
July 31st, 2010
3:03 pm
OFF!
THE!
CHAIN!
Andre
July 31st, 2010
3:04 pm
I know some people are tired of “ATL” but I see it like NYC or L.A., something easy and quick to say. Sadly, the hip hop community did popularize the nickname much fast, I am a hip hop fan, but I can understand why those that don’t like hip hop would be upset. But they stated that they got it from Atlanta’s call signs at the airport. So there isn’t really too much to be upset or tired about. Get on board with the cities nickname. Just something to enjoy like America’s world class cities.
i stayed in a holiday inn express last night
July 31st, 2010
3:05 pm
that is cool………G A N G S T A A T L A N T A
Chucktown38
July 31st, 2010
3:17 pm
Nothing is better than old school.
hiramsaint
July 31st, 2010
3:30 pm
A lways T he L oser A T L
garcia
July 31st, 2010
3:38 pm
I like the ATL idea, but the logo looks like a high school kid designed it. If you are going to bother with a secondary logo, you should put time, effort and money into it.
Do you really have to incorporate the primary logo into this one? The Thrashers’ secondary logo looks better than this garbage.
SWAT Native
July 31st, 2010
3:41 pm
They’re biting the Hawks (I have a Hawks hat that looks just like the one on the right), but I love it. They’ll sell a bunch of stuff with that logo. I can’t wait to get a golf shirt with that logo.
Matt
July 31st, 2010
3:49 pm
I like it. The whole “only do the A/can’t do it because of the Braves” discussion is amusing. Shows that there are a lot of new Falcons fans (which is good.) those who have been around will recall the team did almost the exact same thing with the Falcon wing as one leg of the A (and no TL), somewhat italicizes, only 11 or 12 years ago. I hated when they got away from that with the new typeface and logo. I like tying in the new wordmark font with this version of the letters though. Well done.
Red Naked
July 31st, 2010
3:57 pm
Too ghetto for my taste. I’m sure all the gang-bangers and thugs will like it though.
tw3a
July 31st, 2010
4:31 pm
Love it
ATLol
July 31st, 2010
4:44 pm
Vcool. Good excuse for suburbanites to sport urban
The Ghost of Norm Van Brocklin
July 31st, 2010
4:45 pm
How about a gold chain and some matching teeth?
Delbert D.
July 31st, 2010
5:28 pm
I don’t care much for that one. Maybe for the ladies.
Delbert D.
July 31st, 2010
5:30 pm
Do the Saints have on that says “NO”?
hiramsaint
July 31st, 2010
5:53 pm
no
hiramsaint
July 31st, 2010
5:54 pm
it would look more realistic if the wing was bandaged
Greg from Marietta
July 31st, 2010
7:12 pm
It looks like something that a Marketing Team would design and NOT a Falcon’s Football Fan. It would have looked so much better had they not used the big fat hollowed out block letters. Maybe it will grow on me after a while but my first impression is that it is kind of UGLY! I can’t tell a lie, to be more honest I think it really sux.
Thomas
July 31st, 2010
7:22 pm
blegh…. I like our colors and uniforms although I wish the helmet was red. The logo is just okay. This however is crap!
FEAR THE TALON
July 31st, 2010
8:17 pm
THE TALON LIKE’S!!! IT STRIKE’S FEAR IN ALL OPPONENT’S!!! ESPECIALLY MV7 LOVER’S & THE N.O. KATRINA’S CROWD!!! NOW WHO DAT KNOW’S WHO DIS….ATL!!!!
Bishop
July 31st, 2010
8:20 pm
If I were the Atlanta Spirit Group I would sue. Not only have the Falcons jacked the Hawks’ Rise Up slogan but the ATL is a blatant ripoff of the Hawks alternative jersey.
rekingball
July 31st, 2010
8:49 pm
Are the Falcons going to sell these items at the Home Depot?
rekingball
July 31st, 2010
8:53 pm
It’s hard to find Falcons merchandise in the Savannah area.
Daniel
July 31st, 2010
9:36 pm
Ugly.. Almost like an Arena League logo
Savannah, GA
July 31st, 2010
9:38 pm
————————-
Nesbitt for Heisman
————————–
ATLol
July 31st, 2010
10:12 pm
Arena League logos are cool. The NFL needs more games. I want February playoff games and a March SuperBowl.
New Falcons secondary unveiled « control+ATL+delete
July 31st, 2010
11:19 pm
[...] Via AJC. from → Atlanta Falcons, NFL ← The Falcons are getting a lot of love this offseason. Is it deserved? No comments yet Click here to cancel reply. [...]
ATSmell
July 31st, 2010
11:24 pm
I admit ATL is immediately recognized as Atlanta; but I think either using the whole city name, or just the letter A would have been classier – “ATL” is old – lets move on
Atlanta Falcons Talk » Blog Archive » Falcons unveil their secondary logo: ATL
August 1st, 2010
1:22 am
[...] http://blogs.ajc.com/atlanta-falcons-blog/2010/07/31/falcons-unveil-their-secondary-logo-atl/?cxntfi... Source >> Atlanta Falcons Blogs Posted August 1st, 2010 in Atlanta Falcons Blogs. [...]
No love for "HOTLANTA".
August 1st, 2010
2:05 am
Getting bored with “ATL:” the only cities that deserve initials are NYC and LA.
P. Bull Terrier
August 1st, 2010
2:23 am
They should have shaped the “L” like a hand gun to better represent the ATL culture.
Reid Adair
August 1st, 2010
8:23 am
I’m not impressed … but as long as it never ends up on any part of the uniform, I guess it’s alright.
rekingball
August 1st, 2010
8:31 am
I don’t know if the Falcons actively try to sell team merchandise in the rest of the state of Ga., but it doesn’t appear so.
Apparently the NFL has the lower half of Ga. and S.C. designated as being in the Jaguar market.
But that is incorrect.
Most of the fans around here are Falcons fans.
rekingball
August 1st, 2010
8:37 am
I would perfer merchandise that had Falcons on it, as opposed to something that just had ATL.
I would buy Falcons merchandise, if I could find it, in stores in my area, but I would not buy that jersey or hat that has ATL and a wing on it.
rekingball
August 1st, 2010
8:39 am
It looks more like it is promoting Atlanta, than it looks like it is promoting the Falcons.
Football Guy
August 1st, 2010
9:17 am
Are you kidding me? This looks like crap! I agree with several of the bloggers who have already stated that this is an UGLY excuse for a logo. It is a shame that the Falcons didn’t consult the fan base before they let some ignorant marketing team put this out to the public. This supposed logo is not only amateurish but it is just down right UGLY. Of all the great things that the Falcon Organization has done this is truly a screw-up. Mark my words, this will be a merchandising failure of classical proportions. With all the creative and talented Falcon’s fans out there they hire some marketing firm that more than likely has never been to a Falcons game much less is a loyal Falcons fan. Mr Blank, shame on you for not asking us – the fan base – for input and for letting this abomination go public.
Lady Antebellum
August 1st, 2010
9:41 am
Enough of the men’s point of view. As a female Falcon’s fan I don’t think that it is very attractive and kind of reminds me of a street gang symbol. Also, I think it will alienate those that are Falcons fans that live out side the metro area. I agree with FOOTBALL GUY when he said that Mr.Blank should have asked for input from the fans. But that is just a woman’s point of view. I know that I won’t be buying it.
NOLA
August 1st, 2010
11:17 am
Looks exactly like garb designed for gangbangers. ATF? damn ‘cons always failing.
ATL-USMC
August 1st, 2010
1:23 pm
I think the logo is ok, but maybe if it was slanting/staggered downward??? Just my thought. It just doesn’t have that Look that I believe they were trying to get, but who knows, they may have tried my suggestion. I have seen better…much better Falcon gear, but I am willing to at least see how it looks in person.
ATLol
August 1st, 2010
1:30 pm
I’m in with both feet! I want that cap!
grhone
August 1st, 2010
7:01 pm
It’s the Hawks logo….lol
grhone
August 1st, 2010
7:02 pm
Enter your comments here
SUJAGUARS
August 1st, 2010
9:02 pm
Any logo looks better than the Saints logo. I’m from Louisisana, and I hate the Saints!
SUJAGUARS
August 1st, 2010
9:15 pm
I like the ATL logo! The people that think it looks like a gang sign, have no clue! Dummies!
Tom
August 2nd, 2010
5:17 am
I like it. ATL is so known making plane reservations etc. and the Falcons figure mixed with the A is cool. Will be buying this one. Really want the black cap, but its not available yet on the site specified. Go Falcons football is finally back.
WestSider
August 2nd, 2010
8:05 am
Tired…so tired. Just when we thought we were overcoming the Gangsa-G image so long associated with our franchise (and city) here come the marketing “geniuses” with this tripe. I guess we are going back to the obnoxiouse cRap music blaring at 50 decibles during the tv breaks in the dome? Great….hand me the purple drank!!!!
Mike Gorman
August 2nd, 2010
12:44 pm
Don’t care for it.Looks like some street gang crap,what’s next spray painting this stuff on the walls of the Dome.
john
August 2nd, 2010
1:33 pm
this is awful…thats all we need is more people referring to Atlanta as simply “ATL”…lets get over the ghetto nicknames for our city and still to our first logo
David
August 2nd, 2010
4:42 pm
“this is awful…thats all we need is more people referring to Atlanta as simply “ATL”…lets get over the ghetto nicknames for our city and still to our first logo”
Should be glad they aren’t the Pensacola Falcons. Nothings better than having a PNS on your head. :/
hiramsaint
August 2nd, 2010
5:40 pm
i was ata rap concert one time and a falcons game broke out
crackbaby
August 2nd, 2010
5:41 pm
First of all, “ATL” has ALWAYS been the 3 letter designation for the Atlanta airport. Thus, it is recognized internationally. All you lazy rednecks who think its ghetto are simply ignorant.
I like the idea. I wish the designer would have down more to incorporate the falcon/bird look through the T and L. Sort of like the Georgia Aquarium Fish Logo. Maybe I’ll have to finish the look myself and print up some shirts and hats!
Go Falcons!
whatever
August 3rd, 2010
2:39 pm
Wow,this is like greg the bunny’s renaming count blah ‘count AIIIGHT’!! Thug logo for a thug team from a thug city….come on down to our new stadium -be sure to wear your bullet resistant vest….
Marcus in Ellenwood
August 3rd, 2010
7:52 pm
I like it. I will be purchasing a few new items with this logo. Do you think I can get a shirt with MV7 on the back?