Falcons unveil their secondary logo: ATL
The Falcons recently unveiled their new secondary logo. (D. Orlando Ledbetter/dledbetter@ajc.com)
FLOWERY BRANCH — The Falcons unveiled a new “ATL” logo recently.
“We established out own secondary logo in conjunction with the league,” said Jim Smith, the team’s chief marketing officer. “What we wanted to do was find something that was uniquely Atlanta. So when we started looking around, everybody in this country knows that the three letters A T L stand for Atlanta. So we wanted to find a way to capitalize on that.”
The Falcons sent their design to the league office and it was approved.
Fans can purchase the apparel exclusively at training camp or on the website: Falcons365.com
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84 comments Add your comment
FEAR THE TALON
July 31st, 2010
8:17 pm
THE TALON LIKE’S!!! IT STRIKE’S FEAR IN ALL OPPONENT’S!!! ESPECIALLY MV7 LOVER’S & THE N.O. KATRINA’S CROWD!!! NOW WHO DAT KNOW’S WHO DIS….ATL!!!!
Bishop
July 31st, 2010
8:20 pm
If I were the Atlanta Spirit Group I would sue. Not only have the Falcons jacked the Hawks’ Rise Up slogan but the ATL is a blatant ripoff of the Hawks alternative jersey.
rekingball
July 31st, 2010
8:49 pm
Are the Falcons going to sell these items at the Home Depot?
rekingball
July 31st, 2010
8:53 pm
It’s hard to find Falcons merchandise in the Savannah area.
Daniel
July 31st, 2010
9:36 pm
Ugly.. Almost like an Arena League logo
Savannah, GA
July 31st, 2010
9:38 pm
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Nesbitt for Heisman
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ATLol
July 31st, 2010
10:12 pm
Arena League logos are cool. The NFL needs more games. I want February playoff games and a March SuperBowl.
New Falcons secondary unveiled « control+ATL+delete
July 31st, 2010
11:19 pm
[...] Via AJC. from → Atlanta Falcons, NFL ← The Falcons are getting a lot of love this offseason. Is it deserved? No comments yet Click here to cancel reply. [...]
ATSmell
July 31st, 2010
11:24 pm
I admit ATL is immediately recognized as Atlanta; but I think either using the whole city name, or just the letter A would have been classier – “ATL” is old – lets move on
Atlanta Falcons Talk » Blog Archive » Falcons unveil their secondary logo: ATL
August 1st, 2010
1:22 am
[...] http://blogs.ajc.com/atlanta-falcons-blog/2010/07/31/falcons-unveil-their-secondary-logo-atl/?cxntfi... Source >> Atlanta Falcons Blogs Posted August 1st, 2010 in Atlanta Falcons Blogs. [...]
No love for "HOTLANTA".
August 1st, 2010
2:05 am
Getting bored with “ATL:” the only cities that deserve initials are NYC and LA.
P. Bull Terrier
August 1st, 2010
2:23 am
They should have shaped the “L” like a hand gun to better represent the ATL culture.
Reid Adair
August 1st, 2010
8:23 am
I’m not impressed … but as long as it never ends up on any part of the uniform, I guess it’s alright.
rekingball
August 1st, 2010
8:31 am
I don’t know if the Falcons actively try to sell team merchandise in the rest of the state of Ga., but it doesn’t appear so.
Apparently the NFL has the lower half of Ga. and S.C. designated as being in the Jaguar market.
But that is incorrect.
Most of the fans around here are Falcons fans.
rekingball
August 1st, 2010
8:37 am
I would perfer merchandise that had Falcons on it, as opposed to something that just had ATL.
I would buy Falcons merchandise, if I could find it, in stores in my area, but I would not buy that jersey or hat that has ATL and a wing on it.
rekingball
August 1st, 2010
8:39 am
It looks more like it is promoting Atlanta, than it looks like it is promoting the Falcons.
Football Guy
August 1st, 2010
9:17 am
Are you kidding me? This looks like crap! I agree with several of the bloggers who have already stated that this is an UGLY excuse for a logo. It is a shame that the Falcons didn’t consult the fan base before they let some ignorant marketing team put this out to the public. This supposed logo is not only amateurish but it is just down right UGLY. Of all the great things that the Falcon Organization has done this is truly a screw-up. Mark my words, this will be a merchandising failure of classical proportions. With all the creative and talented Falcon’s fans out there they hire some marketing firm that more than likely has never been to a Falcons game much less is a loyal Falcons fan. Mr Blank, shame on you for not asking us – the fan base – for input and for letting this abomination go public.
Lady Antebellum
August 1st, 2010
9:41 am
Enough of the men’s point of view. As a female Falcon’s fan I don’t think that it is very attractive and kind of reminds me of a street gang symbol. Also, I think it will alienate those that are Falcons fans that live out side the metro area. I agree with FOOTBALL GUY when he said that Mr.Blank should have asked for input from the fans. But that is just a woman’s point of view. I know that I won’t be buying it.
NOLA
August 1st, 2010
11:17 am
Looks exactly like garb designed for gangbangers. ATF? damn ‘cons always failing.
ATL-USMC
August 1st, 2010
1:23 pm
I think the logo is ok, but maybe if it was slanting/staggered downward??? Just my thought. It just doesn’t have that Look that I believe they were trying to get, but who knows, they may have tried my suggestion. I have seen better…much better Falcon gear, but I am willing to at least see how it looks in person.
ATLol
August 1st, 2010
1:30 pm
I’m in with both feet! I want that cap!
grhone
August 1st, 2010
7:01 pm
It’s the Hawks logo….lol
grhone
August 1st, 2010
7:02 pm
Enter your comments here
SUJAGUARS
August 1st, 2010
9:02 pm
Any logo looks better than the Saints logo. I’m from Louisisana, and I hate the Saints!
SUJAGUARS
August 1st, 2010
9:15 pm
I like the ATL logo! The people that think it looks like a gang sign, have no clue! Dummies!
Tom
August 2nd, 2010
5:17 am
I like it. ATL is so known making plane reservations etc. and the Falcons figure mixed with the A is cool. Will be buying this one. Really want the black cap, but its not available yet on the site specified. Go Falcons football is finally back.
WestSider
August 2nd, 2010
8:05 am
Tired…so tired. Just when we thought we were overcoming the Gangsa-G image so long associated with our franchise (and city) here come the marketing “geniuses” with this tripe. I guess we are going back to the obnoxiouse cRap music blaring at 50 decibles during the tv breaks in the dome? Great….hand me the purple drank!!!!
Mike Gorman
August 2nd, 2010
12:44 pm
Don’t care for it.Looks like some street gang crap,what’s next spray painting this stuff on the walls of the Dome.
john
August 2nd, 2010
1:33 pm
this is awful…thats all we need is more people referring to Atlanta as simply “ATL”…lets get over the ghetto nicknames for our city and still to our first logo
David
August 2nd, 2010
4:42 pm
“this is awful…thats all we need is more people referring to Atlanta as simply “ATL”…lets get over the ghetto nicknames for our city and still to our first logo”
Should be glad they aren’t the Pensacola Falcons. Nothings better than having a PNS on your head. :/
hiramsaint
August 2nd, 2010
5:40 pm
i was ata rap concert one time and a falcons game broke out
crackbaby
August 2nd, 2010
5:41 pm
First of all, “ATL” has ALWAYS been the 3 letter designation for the Atlanta airport. Thus, it is recognized internationally. All you lazy rednecks who think its ghetto are simply ignorant.
I like the idea. I wish the designer would have down more to incorporate the falcon/bird look through the T and L. Sort of like the Georgia Aquarium Fish Logo. Maybe I’ll have to finish the look myself and print up some shirts and hats!
Go Falcons!
whatever
August 3rd, 2010
2:39 pm
Wow,this is like greg the bunny’s renaming count blah ‘count AIIIGHT’!! Thug logo for a thug team from a thug city….come on down to our new stadium -be sure to wear your bullet resistant vest….
Marcus in Ellenwood
August 3rd, 2010
7:52 pm
I like it. I will be purchasing a few new items with this logo. Do you think I can get a shirt with MV7 on the back?