FLOWERY BRANCH — The Falcons unveiled a new “ATL” logo recently.
“We established out own secondary logo in conjunction with the league,” said Jim Smith, the team’s chief marketing officer. “What we wanted to do was find something that was uniquely Atlanta. So when we started looking around, everybody in this country knows that the three letters A T L stand for Atlanta. So we wanted to find a way to capitalize on that.”
The Falcons sent their design to the league office and it was approved.
Fans can purchase the apparel exclusively at training camp or on the website: Falcons365.com