Falcons owner Arthur Blank, his wife Stephanie, general manager Thomas Dimitroff, head coach Mike Smith and host of other players were involved in a two hour commercial shoot at the team’s facilities on Tuesday.
The National Football League sent a production crew to shoot a PLAY 60 national commercial that will air during the season. The league’s PLAY 60 campaign is designed is designed to encourage kids to be active at least 60 minutes a day with a goal of tackling childhood obesity.
Kids can learn how to get active at NFLRUSH.com. And fans have the chance to get involved today by donating to health and fitness organizations in their community.
The commercial will feature Falcons players, coaches, team executives, cheerleaders, and fans getting on school buses and heading over to an NFL PLAY 60 event.
In additional to national public service announcements and online programs, Play 60 will also be implemented locally, as part of the NFL’s in-school, after-school and team-based programs, from youth football to “What Moves U.”
Other Falcons participants included: T Sam Baker, S Erik Coleman, DE Chauncey Davis, S Thomas DeCoud, WR Harry Douglas, WR Michael Jenkins, LB Curtis Lofton, FB Ovie Mughelli, LB Stephen Nicholas, CB Dunta Robinson, QB Matt Ryan, RB Michael Turner, WR Roddy White, assistant head coach/quarterbacks Bill Musgrave and special teams coordinator Keith Armstrong.