Falcons shoot commercial for NFL’s Play 60 campaign

The Falcons are doing their part to help fight childhood obesity.

The Falcons are doing their part to help fight childhood obesity.

Falcons owner Arthur Blank, his wife Stephanie, general manager Thomas Dimitroff, head coach Mike Smith and host of other players were involved in a two hour commercial shoot at the team’s facilities on Tuesday.

The National Football League sent a production crew to shoot a PLAY 60 national commercial that will air during the season. The league’s PLAY 60 campaign is designed is designed to encourage kids to be active at least 60 minutes a day with a goal of tackling childhood obesity.

100509 Flowery Branch - Atlanta Falcons team owner Arthur Blank checks out the arm brace of outside tackle # 72 Sam Baker during day 3 of minicamp in Flowery Branch on Sunday, May 9, 2010. Baker, drafted by the Falcons 21st overall in the first round of the 2008 NFL Draft, has been battling injuries.    Curtis Compton  ccompton@ajc.com

100509 Flowery Branch - Atlanta Falcons team owner Arthur Blank checks out the arm brace of outside tackle # 72 Sam Baker during day 3 of minicamp in Flowery Branch on Sunday, May 9, 2010. Baker, drafted by the Falcons 21st overall in the first round of the 2008 NFL Draft, has been battling injuries. Curtis Compton ccompton@ajc.com

Kids can learn how to get active at NFLRUSH.com. And fans have the chance to get involved today by donating to health and fitness organizations in their community.

The commercial will feature Falcons players, coaches, team executives, cheerleaders, and fans getting on school buses and heading over to an NFL PLAY 60 event.

In additional to national public service announcements and online programs, Play 60 will also be implemented locally, as part of the NFL’s in-school, after-school and team-based programs, from youth football to “What Moves U.”

Other Falcons participants included: T Sam Baker, S Erik Coleman, DE Chauncey Davis, S Thomas DeCoud, WR Harry Douglas, WR Michael Jenkins, LB Curtis Lofton, FB Ovie Mughelli, LB Stephen Nicholas, CB Dunta Robinson, QB Matt Ryan, RB Michael Turner, WR Roddy White, assistant head coach/quarterbacks  Bill Musgrave and special teams coordinator Keith Armstrong.

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15 comments Add your comment

E-Roll

June 9th, 2010
1:28 pm

I always love watching the Play 60 commercial where Mario Williams scoops up the little kid and runs with him. Now that is a actual true smile between a kid and guy that he probably watches on TV. Good job on this program NFL.

FalconsTransplant

June 9th, 2010
1:46 pm

Damn I hate this time of year.
good job on the Falcons getting the players on these commercials, but WOW this is all we have to look forward too.

Can’t make it til training camp. I’m loosing my mind.

At least the braves are doing well

Blue Fender

June 9th, 2010
1:53 pm

Is it football season yet? I’m dyin’ over here!

Big Dude

June 9th, 2010
2:14 pm

I’ve got the fever so bad, I’m watching re-runs of last seasons games on the NFL network.
I thought there were other teams besides New England and Green Bay.

JB FALCON

June 9th, 2010
2:16 pm

Times are slow. I heard that Matt Ryan’s second cousin, once removed, got promoted to the 7th grade. I could not verify this though.

I wasn't invited to a Tea Party

June 9th, 2010
3:03 pm

Dear Mr. Blank — please don’t take any more pictures “looking medical” with Sam Baker or any other player. Remember what happened last time you pushed a wheelchair with an athlete in it?

Hollywould

June 9th, 2010
3:05 pm

E-Roll, I agree/ that commercial makes me smile everytime I see it which is a hellava lot on the NFL network.

Wildebeast

June 9th, 2010
3:32 pm

My best friend’s sister’s boyfriend’s brother’s girlfriend heard from this guy who knows this kid who’s going with the girl who saw Matt Ryan pass out at 31 Flavors last night. I guess it’s pretty serious.

robertussen

June 9th, 2010
4:06 pm

you want to beat childhood obesity, heres what you do. you do away with school lunch and replace it with a nutrition class where the kids learn how to make and eat good foods and are graded on their diets according to food journals and what they eat in class.

D. Orlando Ledbetter

June 9th, 2010
4:58 pm

robertussen — And have them drink more robertussen?

Wildebeast

June 9th, 2010
5:55 pm

Yeah, get that Tussen working in there!

[...] Falcons shoot commercial for NFL Play 60 campaign [...]

Calvin G. Sims, Sr.

June 10th, 2010
11:02 am

I love this team.

Go Falcons!!!

Sam Smith

June 11th, 2010
10:00 am

Chauncey Davis is doing so much in the community to keep youth fit and active. He has a personal story and challenge that he changed into an opportunity to make a difference. Check out his foundation’s website at http://www.chaunceydavisfoundation.org. This is a great article and a great program for all of the guys involved.

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