Chipper Jones’ last postseason drive has sent merchandise sales soaring with fans not just in Braves Country, but across the nation.
Jones’ No. 10 jersey was the top-seller across Major League Baseball in September and Braves gear had the largest increase in sales among MLB teams during the past week at Fanatics.com, an online retailer of licensed sports merchandise.
The Braves’ 40-year-old third baseman is retiring after the Braves are done playing this year, and the team clinched a postseason berth with a dramatic walk-off win Tuesday on Freddie Freeman’s two-run homer against Miami. Jones doubled to start that ninth-inning rally.
According to a Fanatics.com spokesman, 81 percent of its Braves merchandise sales in the past week were to customers outside Georgia.
The Braves had the highest increase in week-over-week MLB merchandise sales on Fanatics.com at 68 percent, ahead of two other postseason-bound teams, San Francisco (62 percent) and Cincinnati (61 percent). The Braves ranked third in overall sales for the week, behind San Francisco and the New York Yankees.
The Braves usually rank between fourth and seventh among MLB teams in annual merchandise sales at Fanatics.com.