Braves to unveil new weekend home uniforms

The Braves will unveil a new crème-colored home uniform on Monday that will probably seem familiar to fans of a certain age.

The design closely resembles the home uniform worn by the Hank Aaron-led Braves during their first two seasons in Atlanta in 1966-1967, right down to the player number instead of a tomahawk beneath the “Braves” script on front of the jersey.

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The new home-alternate uniform (right) will be worn for weekend home games. The traditional home white (left) will be worn Monday-Thursday, and red jerseys on Friday.

The new attire will serve as an alternate uniform for home games and won’t replace any of the other four uniforms currently worn by the Braves. The initial plan is to wear it for Saturday and Sunday home games.

The Braves’ red jerseys worn for Sunday home games in recent years will be switched to Friday home games, said Derek Schiller, Braves executive vice president of sales and marketing. Traditional white home uniforms will be worn Monday through Thursday.

For road games, grey uniforms will continue to be the Braves’ primary garb, and the team will wear its navy blue alternate road jerseys when the starting pitcher chooses.

Unlike with the navy and red jerseys, the new uniform has matching pants the same color as the jersey. The Braves will wear their regular red-billed cap with the new uniforms.

“As is the case in a lot of clubhouses, if a starting pitcher really strongly feels like he wants to wear those [new uniforms for a non-weekend game], then we’ll have that discussion and if it makes sense, we will,” Schillar said. “But the plan is, we’ll definitely be wearing them Saturdays and Sundays.”

The crème color is the same as the San Francisco Giants’ home uniform and a Philadelphia Phillies alternate.

The new jerseys, including a less-expensive replica, will be sold through Friday exclusively at the Braves clubhouse store at CNN Center and Academy Sports+Outdoors locations in the Southeast. They’ll be available elsewhere after five days.

Braves players will wear the jerseys for remaining stops on the team caravan that ends this week. Academy Sports+Outdoors sponsors the caravan.

Schiller said the new uniform was “ultimately a John Schuerholz decision” stemming from the team president and longtime former general manager’s desire to “re-connect with the team’s history.”

There is no tomahawk on the chest, but two crossed tomahawks are incorporated in a sleeve-patch logo along with “Atlanta Braves” and “1876,” the year when the National League franchise debuted as the Boston Red Caps. The Braves often cite their status as “the longest continuously operating franchise in Major League Baseball.”

The new logo is on the left sleeve, replacing a screaming Indian chief patch featured on Braves uniforms in 1966-1967. Besides that political-correctness change, the other big difference in the new uniform is player names on back. The old ones didn’t have those.

279 comments Add your comment

HeyJude

February 6th, 2012
12:19 am

I like them!!

Tron5000

February 6th, 2012
12:24 am

I definitely like the new uniform, but I’ve just about had it with all these “alternates.” Add in the throwbacks, and the Braves will wear at least 7 different uniforms this season. That’s ridiculous. I miss the days of grey=road and white=home. Now we got Monday-Thursday jerseys, a Friday jersey, a Saturday & Sunday jersey, 2 road jerseys and the throwbacks (unless the SP wants to wear something different, then maybe). If they want to come out with something new (yet old at the same time), how about packing away 1 of the other 4 jerseys (either blue or red) and roll out the new one?

But considering I already own each of the other 4 jerseys, looks like they’ll be getting a few more of my dollars for this one. And I’m sure that’s more of the motive than any stated desire to “re-connect with the team’s history.”

Justin

February 6th, 2012
12:24 am

This is just crazy. Why so many uniforms? I miss the old days where the boys wore white at home and grey on the road. It was classic, and IMHO can’t be beaten.

Chuck'N iT aT Ya

February 6th, 2012
12:26 am

Wow what a radical change…W H A T?

vivabeta

February 6th, 2012
12:32 am

Look at how well the Braves logo is drawn on the new uniform versus how bad it is on the regular one (the a-to-v space is horrible).

Paul

February 6th, 2012
12:39 am

@vivabeta take your graphic deign kern-speak elsewhere! (I kid)

Paul

February 6th, 2012
12:39 am

Doug D.

February 6th, 2012
1:11 am

Baseball Tradionalist’s like me will like it, others may not, a small change was needed to help keep things fresh. These are far better than the Pull-Over style, or that awful Powder Blue the Braves wore in the 1970’s and ’80’s.

DZ

February 6th, 2012
1:28 am

I never liked the red ones.

[...] Braves to unveil new weekend home uniforms | Atlanta Braves These are nice! [...]

not gonna happen

February 6th, 2012
2:14 am

1 championship
154 seasons

Heath

February 6th, 2012
2:36 am

ngh…u mad, Bro?

Caseyatthebat

February 6th, 2012
2:54 am

What alot of BS. Ya’ think they’ll hit any better in those new threads?

reckingball

February 6th, 2012
3:19 am

Stinger2

February 6th, 2012
3:19 am

This new alternate uniform along with the restricted 33 percent discount on food is a pitiful gimmick attempt to appease an already ticket off fan base. This is also a feeble attempt to keep the Braves in the news during the off season.

TheAntiMe

February 6th, 2012
3:42 am

Maybe now the Bravos offense will be able to crème the ball on the weekends.

wallypip

February 6th, 2012
3:53 am

I like the cream uniform. And, yes, lots of sports franchises have been introducing new uniforms, because they think they can sell more gear to fans that way. That may be true to an extent, but the best way to sell lots of gear is to win lots of games, especially playoff games.

Redhousecat

February 6th, 2012
5:17 am

I think I would have rather seen the money spent on getting players.

bucky oneil

February 6th, 2012
5:45 am

I will like them a lot if we win games while wearing them……

tndawg

February 6th, 2012
6:32 am

Lets see if I have this right? When the Braves are on the road I wear my gray jersey. At home Monday thru Thursday I wear my traditional white. Red on Friday. New jersey on Saturday and Sunday. Cap? I`m confused. My wife is going to kill me with all this extra work on keeping all my jerseys clean and put out each day for me to wear.

Maurice

February 6th, 2012
7:38 am

kellettgs

February 6th, 2012
7:45 am

I like ‘em. But its all about the greenbacks.

Eric in Tampa

February 6th, 2012
7:54 am

Stinger – why the hate? 33% off food is not a pitiful gimmick at all. It’s a really great way to give back to season ticket holders. The Tampa Bay Lightning do this as well. I think the food discount is a great idea.

Eric in Tampa

February 6th, 2012
8:00 am

As far as the uniforms are concerned, I really like the white ones. These new alternates are pretty sharp, but I wish they’d wear them sparingly rather than every Saturday and Sunday. And the red uniforms… well I’ve never been a fan of them personally. But not wearing them on a blazing hot Sunday afternoon game is probably the smartest decision made on the uniform switch.

Cecil34

February 6th, 2012
8:07 am

I love the cream colored uniforms as that is what I grew up with – so that takes me back.

It is a shame that a screaming Brave logo is considered inappropriate. That would be the final touch.

For all y’all complaining about alternate uniforms and such, that is simply done to scrounge more money out of fans with more jersey sales as ridiculous as it is…..

Tyler Volz

February 6th, 2012
8:14 am

The Braves have actually had 3 World Championships… sorry everybody can’t be the Yankees.

Mitch "wild thang" Williams

February 6th, 2012
8:16 am

I WILL SIGN CHEAP…

Big Enos Burdette

February 6th, 2012
8:30 am

vivabeta is right!

the space between the “a” and “v” has always looked terrible. they should have fixed it years ago.

old salt

February 6th, 2012
8:31 am

1 championship in Atlanta, The Braves have won world series in 3 different cities. Wake up and smell the coffee

ByrdMan

February 6th, 2012
8:44 am

Why put players name on back of home unis. Don’t we know who our players they are?

Ronald Millsaps

February 6th, 2012
8:53 am

Dawg Haus

February 6th, 2012
8:54 am

I like them a lot! The Braves should just get rid of the red and blue ones and stick with one alternate uniform.

Chattanooga Chuck

February 6th, 2012
9:01 am

Get rid of the navy and red jerseys. Major league players need to look like professionals, not a bunch of guys playing slow pitch softball, or having a picnic in the backyard.

JackDennis

February 6th, 2012
9:01 am

I like the creme ones. Never cared much for the Sunday red ones. Oh well, it’s all about selling these things, right?

David O'Brien

February 6th, 2012
9:01 am

Lets see if I have this right? When the Braves are on the road I wear my gray jersey. At home Monday thru Thursday I wear my traditional white. Red on Friday. New jersey on Saturday and Sunday. Cap? I`m confused. My wife is going to kill me with all this extra work on keeping all my jerseys clean and put out each day for me to wear. — tndawg

That’d be just awful if you showed up wearing a jersey different than the team was wearing, wouldn’t it? The horror.

CrαZy

February 6th, 2012
9:14 am

This new alternate uniform along with the restricted 33 percent discount on food is a pitiful gimmick attempt to appease an already ticket off fan base. This is also a feeble attempt to keep the Braves in the news during the off season.

You do realize the Braves Ticket prices are some of the lowest in the league right?? Also it’s not the offseason anymore… The Super Bowl has been played it’s now BASEBALL SEASON!!!

TLH Gator

February 6th, 2012
9:15 am

Enough with these ridiculous multiple uniforms when the Braves have the best home (white with tomahawk) and road (all grey) uniforms, and cap (red/blue) in the majors. If the Braves are so desperate to generate more revenue from merchandise, then sell purple or pink jerseys to the fans, but don’t change the uniforms for the players. A uniform should project stability and consistency, not fashion trends or a money grab. The Yankees have one home uniform, one road uniform and one cap style. Why is that not good enough for the Braves?

DC

February 6th, 2012
9:21 am

fans must realize that ticket sales and merch relates to more revenue for the braves..which in turn means more money to spend on players..which…generally..(not always)..means a better product on the field..

PMC

February 6th, 2012
9:24 am

I like it. The team needs to find ways to bring in revenue anyway so different looks are fine.

Someone who doesn’t have a jersey now may buy this one.

Looks cool to me in the off white.

John H

February 6th, 2012
9:33 am

No doubt, Charlie Finley is laughing somewhere as he watches the rest of Major League Baseball try to do what he did back in the ’60s and ’70s (and for which he and the A’s were mocked). Personally, I like the “weekend” uniform and wish that they’d ditch the red jerseys.

C'mon

February 6th, 2012
9:39 am

Anyone who claims to have liked the Braves grey road uniforms is lying to themselves.

canofpeas

February 6th, 2012
9:54 am

i like the new ones, let’s use this as a reason to ditch the red tops.

DawgDad

February 6th, 2012
10:00 am

Unfortunately, yes, the new uniform design DOES look familiar. Here’s hoping our new shortstop can earn the right to wear his.

Mister.Earl

February 6th, 2012
10:06 am

How could the script lettering on the front of the current white jerseys be so sloppy? Sheesh.

The creme joints correct the spacing issue and look much more representative of a professional sports franchise. Thank you.

Good grief Charlie Brown

February 6th, 2012
10:09 am

the creme colored jerseys look fine to me. it’s a classier ‘throwback’ look than that awful powder blue they used to wear.

ditch the gray AND blue road uniforms….the gray has never looked good, and the blue (with blue numbers?!) just has an odd appearance.

i hope they keep the red unis and use them as the road alternate.

Good grief Charlie Brown

February 6th, 2012
10:10 am

btw, i have a white Braves jersey but the script doesn’t even look close to that sloppy….not sure where that pic came from.

[...] Read more here… [...]

Who cares what they wear

February 6th, 2012
10:31 am

They’re still the Kings of choke.

Jesse Ton

February 6th, 2012
10:31 am

Fast forward to September 30, 2012: The Braves are sitting in the dugout at Turner field wearing these new uniforms, dejected after getting swept by the Mets and being eliminated from the playoffs. I can already picture it!

Brave Hokie

February 6th, 2012
10:39 am

Unless they change the players in the jerseys to those who (1) care about winning, and (2) have some male testosterone… it is irrelevant what and when they wear…

Does Unis Make a Winner?

February 6th, 2012
10:41 am

Really, New uniforms? Hey fans, does this team honestly believe they can win it this year with the same class of clowns from last year? Blew sucha big lead and sat home for the playoffs and the answer is New Unis? Well this year, we will hear, new rookies developing, and others that we planned on, didn’t do as well as we hoped and next year, (2013) we’ll address those needs. But, for this year, enjoy the new look and perhaps next year, some substance….after Gonzalez is gone.

Keep ur eye on the ball, not the fashion.

bobbymahlon

February 6th, 2012
10:41 am

I prefer the white ones. I couldn’t get over how they got them so white. Oh well times change and so will I.

Like the alternate tops

February 6th, 2012
10:51 am

I think the new jerseys look great. Unlike many on this board I like all of the Braves jersey’s. I think the best looking are the navy jerseys. I will purchase one of the new tops as soon as I can get my hands on one.

Ronald Millsaps

February 6th, 2012
11:04 am

Er, never mind my “give” post, which was a correction to a typo in a much-longer post, where I refuted the false premise that we should oppose the 80s uniform because some “consider” it offensive.

I have Cherokee blood in me. It’s not offensive. Many seek attention and oftentimes do so via complaining.

I also refuted a few other false premises. Kindly search “Ventura Bilderberg” on youtube for more of what I referenced.

billy ray

February 6th, 2012
11:21 am

Good. Now get rid of those hideous red and blue softball uniforms.

jarvis

February 6th, 2012
11:37 am

Go back to the pull-overs.

Steve From Dalton

February 6th, 2012
11:39 am

Bring back Chief Noc-A-Homa, Princess Win-A-Lotta and The Bleacher Creature!

bigjake

February 6th, 2012
11:42 am

Skip the number on the front and there must ALWAYS be the tomahawk on the front. I agree with the fact that there are too many versions based on home/away day of the week, etc. Get back to basics, and just win, baby!

Bill

February 6th, 2012
11:44 am

Buddy Landell

February 6th, 2012
11:45 am

I thought the princess was Poc-a-homa

Buddy Landell

February 6th, 2012
11:45 am

Don’t forget the monk we had atop the dugout

Farnsworthy

February 6th, 2012
11:48 am

Do the new uniforms say chokers on the back?

disbot3000

February 6th, 2012
11:52 am

It looks nice and all, but it’s really just about having more product to sell to fans. When you buy the teams standard home jersey, unless you’re a complete slob or something, it lasts for many, many years. So what do you sell them? you have to keep coming out with different jerseys in order to have more product to sell. It seems the Braves are crazy in this, but they’re actually fairly restrained about it compared to other franchises. Some have combinations that take their number of possible uniforms up to 10 or 12. Basically, I agree with others that it looks good, but get rid of the red jerseys or something like that, to make room instead of having them all at once.

David O'Brien

February 6th, 2012
11:53 am

Skip the number on the front and there must ALWAYS be the tomahawk on the front. — bigjake

Why? Most Atlanta Braves uniforms haven’t had the tomahawk on front.

Ralph

February 6th, 2012
11:57 am

FANTASTIC, now they have made three big moves this winter, cheap hot dogs (only if you are a season ticket holder), new uniforms and Jack Wilson, go braves!

David O'Brien

February 6th, 2012
12:00 pm

They’re still the Kings of choke. — Who cares what they wear

Then what are the Red Sox, who had a slightly worse collapse in September?

wesley

February 6th, 2012
12:02 pm

I Dont think its that big of a deal people…..its just a jersey. @ D O’B “The horror” Good one, Very funny!! GO BRAVES!!!!

Trey

February 6th, 2012
12:06 pm

Not gonna happen, no. They have won three championships in 154 seasons.

BRAVESFAN

February 6th, 2012
12:07 pm

So if I buy one will the owner spend the money on the team?

Trey

February 6th, 2012
12:07 pm

Thanks for the article, DOB. I like their new logo, but, I am not too fond of the political correctness putting the crossed tomahawks on the sleeve, instead of the old Screaming Indian.

Brave Hokie

February 6th, 2012
12:08 pm

@ DOB…
the Red Sox will go spend some $$$ and try to complete… so don’t compare the 2 organizations.

Other franchises can do more with less, but not the Braves. :(

Troy Landry

February 6th, 2012
12:12 pm

Sounds like puttin Lizabeth’s lipstick on a gator. He still gonna bit thu in de butt when game time come.

Jason

February 6th, 2012
12:13 pm

Has the feel of a cash grab. Atlanta Spirit did this a lot with Thrashers fans. Plenty of people naive enough to run out and buy one no matter what. When it gets down to it, players don’t care THAT much about what they wear unless it’s shorts like the White Sox used to wear.

Brave Hokie

February 6th, 2012
12:13 pm

Matt the Brave

February 6th, 2012
12:13 pm

So, is it just me, or are we turning into the Mets with 14 different jersey/hat combos. Let’s just be the classic organization with two jerseys and one hat. Seems like the Yankees are doing pretty well on jersey sales that way.

iTiSi

February 6th, 2012
12:14 pm

Too much time and emphasis being placed on technical issues that could well be spent on other important things like how to get fans in the seats, get better players, etc. I have always been on the Braves bandwagon from the word “go” but will not do so this year until I see a major change that I know will stick. No more “major letdowns” for me!

KeithB

February 6th, 2012
12:16 pm

will they rock the stirups with these? also, they need to fix that a to v transition on the white uni.

David O'Brien

February 6th, 2012
12:17 pm

@ DOB…
the Red Sox will go spend some $$$ and try to complete… so don’t compare the 2 organizations.

Other franchises can do more with less, but not the Braves. — Brave Hokie

So if I follow you correctly, you’re saying as long as you spend tons of cash, you’re immune from being, in your words, the Kings of Choke? That can only be teams that have middle-of-the-pack payroll? OK, makes plenty of sense, Brave Hokie.

Spend twice what Braves spend and have your starting pitchers eat fried chicken and drink beer in clubhouse during games, then you’re not Kings of Choke when you blow even bigger lead in September than the Braves did.

Thanks for the insight.

Jake

February 6th, 2012
12:17 pm

New uniforms are drab and uninteresting, nicely reflecting the Braves’ performance in the final month of last season.

Brave Hokie

February 6th, 2012
12:17 pm

Definition of a loser organization:
schemes to generate revenue OTHER THAN winning…

Roger

February 6th, 2012
12:18 pm

This is just another way to sell more jerseys. Such is life … at least they are not the crap we saw during the college football season.

David O'Brien

February 6th, 2012
12:18 pm

So if I buy one will the owner spend the money on the team? — Bravesfan

Yes, they could probably buy a decent ballpoint pen for the office with the profit from the jersey you buy.

Brave Hokie

February 6th, 2012
12:20 pm

@DOB

You think the Braves will get back to the World Series b4 the Red Sox???

Really?

Money matters ~ or a group of guys who capture the opportunity like the Cardinals ~ but I have not seen THAT from the Braves since ‘93 and don’t expect it back any time soon {or at least until Chipper is gone}.

Felix

February 6th, 2012
12:23 pm

Braves Management: The new uniform is real pretty. I know because my wife thinks they are real cute.

But I have a suggestion. Instead of wasting money on new uniforms, how about getting the fans SOME MORE OFFENSE!!!

Trey

February 6th, 2012
12:27 pm

“Money matters ~ or a group of guys who capture the opportunity like the Cardinals ~ but I have not seen THAT from the Braves since ‘93 and don’t expect it back any time soon {or at least until Chipper is gone}.”

Yes, because one player really makes or breaks a team.

Herschel Talker

February 6th, 2012
12:35 pm

FIRE FREDI GONZALEZ!!! HE IS A LOSER!!!

Ron Swanson

February 6th, 2012
12:36 pm

Love these new uni’s, a stylish and classy look (very similar to the Phillies cream colored alternate uni’s). Here’s hoping they dump the gaudy red jersey’s and wear these on home weekends.

Beck

February 6th, 2012
12:40 pm

Definition of a loser organization:
schemes to generate revenue OTHER THAN winning…

Braves Hokie

Really? So when the Red Sox created seats on the green monster to generate more revenue they became a loser organization? Or when the Yankees developed the YES network to generate more revenue, they became a loser organization? Or when the Cardinals built their new stadium they became a loser organization? All of these schemes were not directed at “winning”, so they must be losers, right?

Love em

February 6th, 2012
12:42 pm

Great new unis. They should have the Indian chief on the side, but they’re still great.
Now, if we can only get Old Man Jones to retire and let the Braves play with all that money he’s stealing we may actually win again! And, BTW, who is this on-the-cheap SS we’re putting in there? Doesn’t seem like much of a difference maker.

Chuck

February 6th, 2012
12:47 pm

I don’t mind the new unis. Gives fans who can afford it another chance to support the team. Never thought the navy road unis were professional-looking, but I kinda like the red ones. Too bad the screaming chief has to go, although he never really brought them any luck. :-)

Mitchell

February 6th, 2012
12:51 pm

I don’t like the red jerseys and I don’t like them being worn on Friday. If they’re going to keep them just stick with Sunday.

I’m not in favor of uniform changes. It is lame.

Why can’t they just wear retro jerseys a handful of times per year? That would be ten times better.

Brave Hokie

February 6th, 2012
12:53 pm

@ Beck…

The Yankees & Red Sox can market whatever they want ’cause their ownership opens the walet and at least attempts to get the players they need / lack.

With Liberty Media it is one way ~ come out to see a team who will underachieve and we expect the fans to cheer for them, & oh yea they have new rags to wear!

sldkfjslk

February 6th, 2012
12:57 pm

Bring back the power blue!

Chuck

February 6th, 2012
1:00 pm

Why is everyone raggin on Chipper? He only makes $14 million, much of which is backloaded from previous years. A guy with his numbers was worth way more than we paid him during his prime. He is still productive. What we paid Texiera was obscene for the garbage he gave us. He signed a long-term contract and it is almost up. Teams sign long-term contracts so they can lock in a guy at a lower rate during his prime – that’s what happened, and it was a good business decision. The guy was gold glove caliber last year and had a ton of doubles. Just grow up and accept it.

Done

February 6th, 2012
1:05 pm

Who cares about these losers!!!

Buddy Landell

February 6th, 2012
1:07 pm

Braves Hokie- Merchandise sales + TV deals + attendance = cash flow. The more cash flow, the more money you have to spend on the on-field product.

Buddy Landell

February 6th, 2012
1:07 pm

Done

February 6th, 2012
1:05 pm
Who cares about these losers!!!

____________________________

Apparently you

MissCryBaby

February 6th, 2012
1:08 pm

I think this new uniform, only to be worn on select days is: to see how the fans receive it, work on getting rid of the tomahawks as a logo due to how it is seen as “wildly inappropriate” by some.

David O'Brien

February 6th, 2012
1:09 pm

I don’t like the red jerseys and I don’t like them being worn on Friday. If they’re going to keep them just stick with Sunday. — Mitchell

They’re not taking poll to decide when worn. Decision’s been made.

Seattle Braves

February 6th, 2012
1:28 pm

@ DOB

Where can we Buy one?

Link?

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