The Braves will offer season-ticket holders a 33-percent discount on food and beverages (excluding alcohol) beginning with the 2012 season, team announced Monday.
In a press release that referred to the discount as both “unparalleled” and “unprecedented,” the Braves said anyone with a season-ticket plan of 20 games or more can get the discount on food and beverages — non-booze category — at all fixed concession stands or through the in-seat food service (in those primo seats behind home plate).
The discount will not apply at the 755 Club, Chop House, Georgia’s Own Credit Union Club or through the vendors who roam through the stands.
Each season-ticket holder will have a bar code on his ticket or seat locater that can be scanned at the concession stand or by the in-seat server to activate the discount. The discount will trim $1.50 from the price of a 22-ounce soft drink and more than $2.50 off a brisket sandwich or large order of fries.
The Braves are trying to boost attendance after ranking 14th in the majors in 2011 with an average home attendance of 29,296. They sold 2,372,940 tickets at Turner Field, their lowest home total since 2.32 million paid in 2004.
“Season ticket holders are the lifeblood of our organization and this industry-leading benefit rewards them for their commitment to the Braves,” said Derek Schiller, Braves executive vice president of sales and marketing.