The lure of traveling for just $1 was too strong to ignore.
Megabus, the daily express bus service that expanded to include a hub in Atlanta last fall, has since added routes to Athens and New Orleans. It also offers direct travel to Knoxville, Gainesville, Fla., and other Southern cities sometimes excluded from express services.
The $1 travel fare isn’t a unique marketing technique, but Megabus is capitalizing on the “safe, convenient, low-cost” combination that appeals to riders sick of the gas price rollercoaster. Some trips via bus can easily cost you less than it would to drive yourself.
The trick is keeping costs to a minimum, which includes using double-decker buses, which haul more passengers but burn roughly the same amount of fuel as single-deckers, says Bryony Chamberlain, VP of operations for Megabus.
“We try and make sure we’re a very efficient operation — very few people in the senior planning management,” Chamberlin says. “We have the