Black Friday: Open on Thursday? No thanks, says Von Maur

Black Friday continues morphing into “Gray Thursday” this year as more retailers announced earlier-than-ever openings. But what to make of the stores that decide not to open on Thanksgiving?

It means they are leaving quite a bit of money on the table, according to a study from the NPD Group Inc., which provides consumer and retail information. The study found retailers with extended hours in 2011 saw sales gains of up to 22 percent for the entire Black Friday weekend.

One retailer bucking that trend is Iowa-based Von Maur, a privately owned retailer with two metro Atlanta locations. Not only does the retailer stay closed on Thanksgiving, its 9 a.m. opening on Friday is relatively late compared to many other department stores.

“We don’t participate in any of the midnight sales and extreme hours,” says Amy Davis, advertising manager for Von Maur. “It comes back to a company mindset of being mindful not just of what our customers want, but really taking into consideration our employees.”

Employees of the 140-year-old retailer appreciate having time with their families, Davis says, and customers have supported the company decision via email and social media.

The chain, which just unveiled its Perimeter Mall location this month, will be open until 9 p.m. on Friday. Several metro area malls are also holding off on predawn openings, including Phipps Plaza, which opens at 8 a.m.

Will later openings encourage you to shop certain stores on Black Friday?

Shopping Thursday or Friday? Let me know on  Facebook |Twitter (#BlackFridayATL) | Email

– Nedra Rhone, for the Atlanta Bargain Hunter blog

9 comments Add your comment


November 19th, 2012
7:55 am

Doesn’t matter to me if they open or not…I won’t be there. There are few more foolish things in our society than the obsessive mass hysteria of after Thanksgiving shopping.

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Buzz Belle

November 19th, 2012
10:17 am

This is a store I will support. The ONLY reason stores are opening earlier is for the almighty dollar. The employees and their families are the ones getting screwed. There is no reason to encroach on the holidays like this.


November 19th, 2012
10:39 am

I am not sure what the purpose is. I am not going to spend any more money. I have a Christmas budget and it will not be determined by the time the stores open. It is crazy. The employers who make the decision to open earlier and earlier are at homes with their families. If we (consumers) say no more then they would be forced to change this. I signed a petition about Target opening early and Walmart workers are threatening to strike. Viva Revollution!!! Let just skip all holidays and just have sales, because that is what we are heading towards.


November 19th, 2012
10:50 am

Was this shop at the top of most people’s Black Friday shopping list?


November 19th, 2012
12:49 pm

When it comes to clothes for women on my list or myself, I’m more likely to respond to deals at the high end retailers. I’d rather find a deal that brings something down to my price range than one that just makes something I can already afford cheaper.

Nedra Rhone

November 19th, 2012
1:03 pm

@Jenna Well said…It makes so much sense to think about all of our purchases in terms of value as well as cost.


November 19th, 2012
1:47 pm

Well done, Von Maur! The thought of some poor cashier having to say goodbye to his/her family on Thanksgiving to get to some store for their shift makes me sick to my stomach. I would ask anyone who is thinking of going out to do holiday shopping on Thanksgiving Day to spend a minute thinking about what they’re doing and how their willingness to go shopping on this holiday contributes to ruining a special holiday that is supposed to be a time for families to gather and be thankful for each other. Please don’t shop on Thanksgiving. Spend the time with your own family. I promise you can wait 24 hours to kill each other for cheap laptops and discounted toys.


November 19th, 2012
2:03 pm

The store I consider most similar to Von Maur, Nordstrom, is opening at 8am at Phipps and Perimeter and 7am at Mall of Georgia, and is open until 10pm.

On one hand, it’s nice that they don’t have their Christmas decorations up until the day after Thanksgiving, but when do the decorating people have to put everything up?