Publix unveils new coupon policy

For those of you behind the coupon curve, Publix has instated its new coupon policy.

The supermarket has always been generous about how it honors coupons, but some have worried with the airing of TLC’s “Extreme Couponing” that the store would pull back to protect itself from zealous shoppers.

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Here’s the new policy, in black and white:

Publix coupon policy (as of May 14)

Publix accepts manufacturers’ coupons (limit one per item), Publix coupons (originals only—no copies), valid Internet coupons, and coupons from nearby competitors identified by each Publix store. (Competitor names are posted at each Publix store.) We will accept coupons from competing pharmacies for prescriptions only. We will not accept percent-off-items or percent-off-total-order coupons. We will only accept coupons for identical merchandise we sell. Acceptance is subject to any restrictions on the coupon and we reserve the right to limit quantities. Manager approval is needed for individual coupons above $5.00. For a buy-one-get-one free (BOGO) offer, each item is considered a separate sale. We will accept a manufacturer’s coupon and either a Publix or a competitor coupon on the same item. Dollars-off-total-order coupons will be limited to one Publix and one competitor coupon per order. The order total must be equal to or greater than the total purchase requirements indicated on the coupon(s) presented.

The specifics will vary from store to store, but according to Brenda Reid, media and community relations manager at Publix, the biggest changes you might notice are:

  • limits on quantities: For buy one, get one deals, don’t expect to clear the shelf.
  • one manufacturer’s or competitor’s coupon per item: these coupons already have this stipulation printed on them, and Publix is adhering to it.
  • a store-specific definition of “nearby competitors”: If your nearest Kroger is 15 miles away, don’t expect Publix to recognize its coupons as competitor’s coupons.

What do you think of the new Publix policy? Will it affect your shopping habits at all?

Couponing for charity

On June 5, a special edition of the Proctor & Gamble Give Health Brandsaver coupon booklet will be distributed in The Atlanta Journal-Constitution. For each Brandsaver coupon redeemed, the P&G Children’s Safe Drinking Water Program will donate one day of clean drinking water to people in developing countries. For more information, visit P&G’s website.

Thursdays: Coupon Mom

Also: Atlanta woman seeks to redeem couponing

– By Lauren Davidson, Atlanta Bargain Hunter


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173 comments Add your comment


May 18th, 2011
6:09 am

Coupon Losers

May 18th, 2011
6:18 am

Extreme coupon users need to get a job and stop buying 10 years worth of shampoo.


May 18th, 2011
6:25 am

I enjoy the savings that Publix offers on their BOGO items each week, and they do have better limes than Kroger (is it Tequila Friday yet?), but overall savings, coupons included, goes to Kroger. Better meats, better overall savings, and the icing on the cake is the extra 10 cents a gallon off gas prices.

mothers concerned

May 18th, 2011
6:31 am

I don’t like Publix anyway to high!!!


May 18th, 2011
6:45 am

the only deal that Pulix has is the bogo…I found their reg price of 8 O’clock coffee is $7.98 per bag, Wal-mart? $4.98
on EVERY item Wal-mart was a lot cheaper….
NOW, I HATE shopping at Walmart….BUT, I WILL shop on Sunday mornings early before all you idiots bring your uglyazz screaming fat kids into Walmart for a field trip.

An Observer

May 18th, 2011
6:55 am

I watched part of one episode of that idiotic extreme coupon show……..enough already. I cannot imagine the cranial vacuum that causes someone to fill a garage with a two or three year supply of peanut butter, just because it is free. Do these people realize that it will go bad before they get around to eating it? Gimme, gimme, gimme……one of the many shortcomings of today’s entitlement obsessed society.

Elliot Garcia

May 18th, 2011
6:56 am

Publix is way too high! I only like their BOGO because you only have to buy one in Georgia….great half price savings….Kroger has become the new low cost leader…..


May 18th, 2011
6:58 am

Disagree about Kroger being a better deal. I only shop at Publix for groceries and as long as I am matching sales/coupons we get great deals. Plus the experience is so much more pleasant.
Im glad they put their policy in black and white. It really hasn’t changed much..just going to be enforced. So those of us who use coupons the right way all along have nothing to worry about.


May 18th, 2011
7:13 am

No, the “new” policy won’t change my preference for Publix. On the other hand, there are items and times that I prefer Krogers or Walmart and while I wouldn’t make a special trip to either one for such items, if at a Walmart or passing by a Krogers as I often do, might stop and pick those items up. I love our local Publix. And there’s definitely something to be said about people at the local store recognizing and greeting you by name. Not to mention, of course, how I live for the two-for-one items at Publix.

bob from account temps

May 18th, 2011
7:22 am

shop at aldi


May 18th, 2011
7:31 am

I agree with Nikki…..well said. As for the extreme couponers out there PLEASE DONATE!!!


May 18th, 2011
8:02 am

I shop at Publix too. The new Kroger around the corner from my home is over 100,000 sf. WAY TO BIG, and it’s very cold inside that store. I’ll take Publix anyday!! The stores are cleaner, the employees are nicer, and I like their prices.

Now there are some things I will go to Walmart/Target for, like my paper products. Paper towels, Kleenex and toilet paper…..But I REFUSE To buy any groceries from Walmart. That’s just gross….


May 18th, 2011
8:13 am

I use a lot of coupons to shop and there is nothing in the new Publix coupon policy that will make me shop any differently. This new policy only applies to people who clear the shelf and use competitor coupons in Georgia for stores in Arizona. Not a big deal.

Retired teacher

May 18th, 2011
8:14 am

Love Publix, former students working there is nice. I never buy anything unless it is on sale and do use coupons, but 3-4 extras are plenty for me. Love BOGOF; one goes to the Food Bank at my church.

Kroger sales are not suitable for scratch cooks. I buy ingredients and make my own meals.


May 18th, 2011
8:19 am

How is buying groceries from Wal-Mart gross – they have a larger selection than what you find at Publix and it’s cheaper! I shop at Publix for speciality items such as prepared meat packages such as their stir fry kits, meatloaf or meatballs..great if you don’t have a ton of time to cook. I go to Publix to buy one or two items – not full on shopping as I do at Wal-Mart.

Elliot Garcia

May 18th, 2011
8:27 am

WalMart does not have a larger selection of groceries….actually a way smaller selection….WalMart is only cheaper for paper products and laundry detergent…I also could care less if the person at Publix knows me by name….I want cheaper groceries not a date when I go to the grocery store


May 18th, 2011
8:30 am

I think this is very fair. I do most of my shopping at Publix, although I will shop at Walmart for basics like paper products and cleaning supplies. I don’t buy fresh fruit and veggies or meat at Walmart. BUT I often find that with my coupons and the BOGO sales Publix has, the prices are about the same. The store I don’t like is Kroger. I didn’t realize they had gotten as bad as Walmart with that self-checkout stuff, yet unlike Walmart there is no one there to guide people through the lines and circumvent problems. Plus there is WAY too much stuff in there, it’s dark and hard to get around.


May 18th, 2011
8:31 am

Kroger recently changed their coupon policy. Previously you could load a coupon on your card and use a paper coupon too. Now they honor the card coupon first and will not honor the paper coupon.
I still find Kroger to be the better deal. I buy a lot of their “Private Selection” products and save without the need for coupons. Their crackers, cereal bars and pasta sauces are just as good.

Where's the Beef

May 18th, 2011
8:31 am

You have to shop them all. Publix Bogo and many featured items are better than Kroger. Those saying Kroger is cheaper are blind in one eye and can’t see out of the other. Publix is usually higher on meats features and non features except for Steak features. There steaks seem to taste better than all the others without a doubt! Ingles and Kroger have month in and month out the best pork and poultry features. Also, shop Wally World for some items maybe once a month. Target too! Publix has the best Subs and Fried Chicken items by far….not even close. They keep it fresh and Kroger and Ingles don’t.Kroger Deli fried Tenders feature at a great price but when they have been sitting there for hours and are dried out it doesn’t matter how good the feature price is.


May 18th, 2011
8:32 am

Kroger is cheaper because they’ve stopped paying wages and benefits to check out staff and baggers. Instead they leave people to scan carts full of their 10 for 10 stuff at the self-check out aisle. :-(


May 18th, 2011
8:32 am

I’m with Nikki & MM. My preference for shopping at Publix will not change with the enforcement of their coupon policy. Not only do the employees at my local Publix recognize & greet me every time I walk in the store, one of the grocery baggers even remembered my car in the parking lot when I couldn’t remember where I parked it! That kind of customer service is worth its weight in gold to me.


May 18th, 2011
8:35 am

Where I shop depends on the item. Publix is definitely the best when it comes to BOGO deals. Laundry detergent, olive oil, and candles are good examples of huge savings that you can get with BOGO. I shop at Kroger quite frequently and always try to hit $100 for the month in order to get the gas discount. Wal-Mart usually beats on price, but I only shop there with coupons that are over 50 cents. The reason for this is that both Kroger and Publix double coupons up to 50 cents. So oftentimes, they will beat Wal-Mart on price when using a coupon because the value doubles. However, if I have a 75 cent or $1 coupon, I’ll probably use it at Wal-Mart since they have lower prices and it wouldn’t be double anyways. A smart shopper/couponer doesn’t care about the store, they just care about the price. They will go wherever the item is cheapest. Publix is 2 min. from me, Wal-Mart 5 min., and Kroger is about 10 min. from my house. Since they are all close, the place with the best price will always win for me.


May 18th, 2011
8:50 am

I’m a firm believer in opportunity cost.

Splitting my weekly grocery shopping between three stores to save me $30, isn’t worth my time. Nothing comes without a price, and saving $30 in exchange for something I’d rather be doing doesn’t seem like a good deal to me.


May 18th, 2011
8:52 am

The Ponce de Leon Publix in Atlanta does a great job.
I am glad to see this new coupon policy because I’ve been delayed twice behind argumentative volume coupon scammers. It wasn’t that big a problem because the check-out line employees are great, but this policy should make shopping there even better.

Eatin Groceries

May 18th, 2011
9:00 am

I’d walk to a Publix on broken glass before I’d drive to Kroger. Kroger stores are nasty. They used to be well kept and the employees had pride in their place of business. No longer. Publix has the best customer service around and I don’t mind paying a bit more for a friendly face and a “how you doin’” greeting.

and another thing...

May 18th, 2011
9:00 am

I was so glad when Publix came into the Atlanta market area (I’m a Florida girl). Publix is always clean, aisles are clear (unlike Kroger..ugh!), and the employees are always helpful. I love their BOGO’s, also their Publix brands are many times as good as name brand. Love their cakes too, especially the icing..never disappointed.


May 18th, 2011
9:02 am

I never shop at Publix…toooo expensive. I shop at my local Kroger..and yes, the cashiers and baggers know my name, my son’s name, what grade is in at school now….cause I’ve been shopping at the Canton store for 10 years. I find that even when I bring my coupons I end up buying the Private Selection (Kroger Brand) instead of the name item with the coupon cause it is still cheaper. AND Kroger has a policy where if you don’t like the store brand item they will exchange it with the name brand PLUS give you your money back. I’ve only had to do it twice…once on Diapers..and the other was…? Can’t remember. We buy their paper goods, pasta, cereal, soda, milk,….and on and on and on. Only a couple items I won’t buy their brand. Also, their meat is good, only had problem with their produce a couple times. And my rule of thumb is…by seasonal…and if it doesn’t look good…just don’t buy it. Buy what’s onsale. Made the mistake of buying meat at walmart once…it was spoiled. I just don’t trust anything “fresh” from a Wal-mart.


May 18th, 2011
9:05 am

Oh no! This is going to ruin the business plans for my homeschool emporium which is based of crock pot lore and extreme couponing…and Jesus, of course. Now, back to Foxnews!


May 18th, 2011
9:07 am

Luckily, I’m close to Kroger’s, Publix and the YDFM. Usually shop the farmer’s market for food and Kroger’s for everything else. There are some brands that only Publix has. Recycle at Publix and YDFM. Usually save about 30% on total grocery bill with coupons. Only use coupons for items I would normally buy (or possibly try). Always buy my gas at Kroger’s, but then, I don’t drive too much.

Art Thomas

May 18th, 2011
9:16 am

Ever since we won the grand prize at the Kroger on Salem Road in Conyers */2007 $1,000.00
) we have been devoted Kroger. We also do super couponing and have saved as much as 89.00 on 300.00 gross purchase so our net was 211.00.. I agree excess purchase of items and stockpiling in home waste of time and energy but when can get 2 for one with $1.00 off then bingo buy them. also use coupon philosopy in all aspects. Example Walmart contact lense deteriated on my eyes out of 12 lens five fell apart early. Optometrist told me contact vendor I did and they sent me 200.00 worth of lense for free. If get bad service demand action and save> Walgreens best deals on photo reprint come out to .06cents for 4×6 prints this week. Best color quality of all compared to cvs/Walmart/Target

compare / shop quality / dont take the old items unless can freeze right away but Kroger Mngr Meat specials so far have been outstanding .. The best thing I like about nearby Publix is their free coffee!!

Monroe Burbank

May 18th, 2011
9:18 am

It’s a fact that prices at Publix in general are higher than any other food store. If folks shop there as a rule, they’re not too worried about how much they spend on groceries so I’m sure these new coupon rules won’t have much of an affect on them.


May 18th, 2011
9:21 am

If you followed the terms listed in the coupons anyway, then these “changes”aren’t really changes at all. I’m tired of people trying to cheat the system, so this is a good thing. I also think that stores need to put limits on the quantity that a single customer can purchase. It’s not that I’m for rationing, but if you REALLY need 30 bottles of mustard or 40 boxes of cereal, you should probably buy them at Sam’s Club or Costco.


May 18th, 2011
9:23 am

…lense deteriated
Spelling isn’t important but couponing is!

Elliot Garcia

May 18th, 2011
9:32 am

Your Kroger store wouldn’t be dirty if you didn’t live in the ghetto….


May 18th, 2011
10:00 am

I went to Kroger in Stockbridge last week and I had three of the same items with a coupon for each. They said Kroger started a new policy which no longer allows more than two items with a coupon. I usually shop at Publix because of sales on products we like and their overall efficiency of how the store is run. Walmart usually has better prices on things like fruit, cleaning products, medicines and bath products, but they don’t double the coupons. I also shop at Sam’s Club for all of my meats, dairy and paper products.


May 18th, 2011
10:17 am

The one thing I don’t understand is when people say Publix is higher than Kroger. Let’s talk name brand products! I don’t see much of a difference in price. Both have high prices in major brand cereals, breads, canned foods, mayo, meats, dairy, frozen, produce. The only thing Kroger has going for it is they have a larger private brand of products than Publix. Their meats and produce are just as high per pound as Publix unless it’s on sale. I do buy the Kroger brand cheese which taste good and is cheap, but their Kroger cereal does not taste as good as Kellogg’s. Sometimes it’s about quality. Maybe I’m being picky, but I do shop around at all of the grocery stores depending mainly on what’s on sale. BTW, Aldi is great for produce! This week:.39c for cucumbers/ .69c for lettuce/ .44c per lb for bananas -check them out if one is near you!

Where's the Beef

May 18th, 2011
11:32 am

Jarvis……………..can I have $30.00 please?

Elliot Garcia

May 18th, 2011
2:37 pm

Scooby, when I say that Publix is higher than Kroger, I mean that Publix has cereal for $4 a box and higher….insane!! juice paks $1 more than Walmart unless you get BOGO…. String cheese $1.50 more than at Publix ….Orange Juice not from concentrate $1.10 more at Publix than Kroger…


May 18th, 2011
3:09 pm

Elliot – Both Kroger and Publix are guilty of being more costly than Walmart, but not on everything. Even Walmart has $4 cereal. That’s one reason why I never buy things like cereal unless it’s on sale and/or I can use a coupon. I’m just saying that Publix and Kroger both have high prices on several products. Some things are cheaper at one store and higher at the other and visa versa.

Jim Warren

May 18th, 2011
4:32 pm

KROGER is gross, overstocked (plastic truck racks of bread in the aisles…REALLY?), and now they are cramming patio furnitur, recliners and other junk in the store too. Really crowded with all the aisles standup displays getting in the way of driving the cart. JUNKY! I always feel like I wanna take a bath after I have been in a KROGER. PUBLIX is a treat to shop in, really. Folks are nice, professional and don’t act like they hate working there like the grumpy, disheveled help at KROGER.

Oh, I use coupons all the time.


May 18th, 2011
4:39 pm

leave it once again to the hollywood to screw up something. If it’s not coupons, it’s antique auctions, storage auctions, pawn shops, restoring old cars, logging, fishing, etc. You can’t so much as go to an antique auction without it being overcrowded by fools that think it’s gonna be just like they saw on tv. People grab hold of the real reality in your lives and stop being influenced by what hollywood wants you to do. Next thing there will be a reality show about people jumping off bridges to their deaths. I’m sure many thousands of people will follow suit because they saw it on tv.


May 18th, 2011
4:48 pm

I used to shop at Kroger and Walmart. I stopped shopping at Kroger because their meat was not of good quality. While Walmart is cheaper overall, I felt that I spent more money in Walmart on “junk” food because it was so cheap. Then, I adopted the quality over quantity philosophy and went to Publix. Plus, shopping really is a pleasure! Smooches!


May 18th, 2011
4:52 pm

I’m happy to hear about the new policy. I shop at Publix and last week happened to get behind an extreme couponer. I didn’t know it at the time — he did not have all that many groceries, just a ton of coupons. My groceries were already unloaded on the belt when I realized this, or else I would have gone to another cashier. It took FOREVER to get all the man’s coupons rung up. I felt he should have warned those of us behind him in the line.


May 18th, 2011
5:00 pm

Pulix is way too expensive for me! I was employed with them for almost 2 years, and still didn’t shop there. Shopping is a pleasure? Please, Publix has some of the worst customers, and not to mention the staff, especially the managers!!


May 18th, 2011
5:07 pm

As several others have said, Aldi is the way to go. I don’t need to have a cashier that remembers me, or knows my name. It really doesn’t matter to me. I want my grocery bill to be as low as possible, and Aldi does that!! Milk and produce prices are great. While they don’t carry a lot of brand names, I can honestly say, in the 4 years of shopping there, I haven’t had one thing from Aldi that wasn’t acceptible. You have to pay with cash or debit, but there is nothing wrong with that. I will stop by Aldi first on the way to Walmart and get everything I can on my list. What I can’t get there, which I really probably don’t need anyway, will come from Walmart. Rarely do I ever have to visit a “big name” grocery store.


May 18th, 2011
5:09 pm

Where I shop depends on what I need – Kroger has great sales on canned goods, Walmart has generally low prices but cheap quality – awful produce, but good paper products. Publix has GREAT produce and meat – very fresh. Thank goodness I live close to all three.


May 18th, 2011
5:23 pm

Vanessa… I’ve never had any issues with any of the managers at the Publix stores. I’ve lived in Florida, where Publix is based and was happy when they came to Georgia.

My guess is that you had a bad experience as an employee there, but don’t put the blame on Publix.. As you can see by the post’s here, nobody has had a bad experience with the staff at Publix.

Kroger stores ARE nasty and smell bad. There is junk all over the place, including outside the entrance ways. They have employees with a “care less attitude” and I always felt that they were going out of there way to help me, the customer. I haven’t stepped in a Kroger ever since my Publix opened up.


May 18th, 2011
5:26 pm

First of all, Elliott – the Kroger near me in Cobb County is not in the ghetto and is filthy. Every time I decide to try shopping there for good deals, I walk in and look at the produce, then walk right back out. The produce at Publix is far above the quality of Kroger (not Kroger’s) and Wal-Mart. The meat at Publix is better as well. I do realize that there are many items I purchase that could be bought for a dollar or so less at Wal-Mart, but the experience of being in a friendly, clean environment is worth the extra few dollars. And like someone else said, if you need 40 bottles of an item, you’re probably better off buying it at a warehouse store like Costco or Sam’s.

I must say I’m impressed with some of the extreme couponers that I’ve witnessed, I just don’t need the bulk of items you have to purchase in order to save that kind of money.

I love my Publix. The manager is extremely kind and so are most of the other employees. I will say some of the baggers are quite grumpy every now and then, and mess up bagging, but I do my own bagging and let them carry it out for me (if asked) in order to try to cheer them up with friendly conversation.


May 18th, 2011
5:40 pm

Kroger and Wal-Mart have better deals on most things anyhow. This is just their way of saying they don’t care about having my business.


May 18th, 2011
5:45 pm

Does the new policy mention anything about not blocking the aisles while you flip through your 1000 page coupon binder? Or being considerate and not surprising everyone in line behind you at the last minute with a fist full of coupons? Just curious, because the last few times I have been to Publix (prices are just as fair and store brand products are better than Kroger. Stores are cleaner too) I have spent more than a few minutes waiting on couponers when the situation was easily avoidable.
BTW, my sister in law is an extreme couponer and she save lots of money…on things she doesn’t need. And before tyou say “please donate”, this is money her family can’t really afford to spend in the first place. IF YOU DON”T NEED IT AND/OR USE IT, YOU AREN’T SAVING MONEY!!!