Will you “like” Facebook deals?

It’s finally happened. The giant that connected you to friends over the internet now wants you to connect with them in real life.

Facebook launched its Deals program today, which imitates every daily deals website you’ve ever visited. Except of course, these offers are all in one place. Once you’ve found a deal you like, you can share, buy and plan with your friends. The availability for deals ranges from 24 hours to a week.

You can find deals on Facebook through email and notifications or you can click the deals tab of your home page, which will appear if you list one of the five test cities (which include Atlanta) as your “current location” on Facebook. If your friends choose to share this information, you may also see the deals they buy or like in your news feed. Facebook is currently featuring deals from Opentable, Gilt City, Tippr, PopSugar City, Plum District, ReachLocal, Zozi, Home Run, KGB Deals, aDealio, and ViaGoGo.

You can also still access check-in deals, which was launched a few months ago to offer deals when you check in at local businesses from your cell phone.

The deals offered today haven’t knocked my socks off. Although maybe I’d feel differently if I was looking to buy 2 hours of horseback riding lessons for $25. Other deals today include a St. Regis birthday party for four children for $699 (yikes!), two Wiz Khalifa concert tickets for $38, and an $8 voucher for $20 worth of barbecue from Atlanta’s own deal site KGB deals.

As a side note, here’s a merchant’s horror story on the daily deal process. If you redeem deals, please mind your manners at these establishments.

Also: Are you still buying daily deals?

What do you think of Facebook deals so far? Will the aggregation make bargain hunting easier for you?

– By Lauren Davidson, Atlanta Bargain Hunter

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6 comments Add your comment

[...] Deals tab on their Facebook home page, and through their News Feed when friends like or buy a deal. (AJC.com) The giant that connected you to friends over the internet now wants you to connect with them in [...]

Stacey

April 26th, 2011
2:04 pm

I’ll probably pass on this since I’m being bombarded in my e-mails by several of these sites with offers for things I have less than zero interest in. I have “LIKE” products on facebook in order to get free samples or coupons but I stopped because (I feel) my page was being junked up with ads and that’s not why I signed up for Facebook.

I enjoyed the article about the merchant groupon nightmare. I’ve only bought a few deals but I will admit to falling into the category of the 93% who get just what the coupon is for, at least on the first visit. A couple of places I liked enough to go back to for full price but as a consumer I liked being able to test the waters for 1/2 price or less.

dmb

April 26th, 2011
2:13 pm

too many, I agree. Scoutmob is the best. No up-front cost or restrictions. Just pay as you go. I wonder how this will change business moving forward if 50% discount is the key to getting customers. Stopped using Groupon all together. After reading the story you posted about the merchant experience, I hope they go the way of MySpace.

ATL Business Consultant

April 26th, 2011
2:43 pm

I would never recommend one of my small business clients to use any of these group buying sites. There are many reasons.
1. Devaluing your Brand and training your potential customer base to wait for the next deal.
2. Coupon clippers are not the best customers, unless you are Wal-Mart or a business whose differentiation strategy is PRICE and PRICE alone.
3. For most small businesses, the cost isn’t just the smaller (or worse negative) margins but also the extra cost in manpower to handle the surge of customers, complaints, phone calls, new inventory orders, etc. etc.
4. Most of these sites (Groupon especially) will not fund you until 90days out. You are essentially lending them money. Be ready to float some cash!

joe

April 26th, 2011
2:49 pm

I also read the merchant horror story and agree with him 100%. Living social has great customer service. Others like Groupon, Crowd Cut and others not so much. Half off depot is good too.

[...] has also just launched its Deals program, although some consumers complain they’re now on deal [...]