5:00 am March 30, 2011, by Lauren Davidson
For the first time in four years, it appears that Target is beating Walmart on pricing, according to this article.
In my experience, I have frequently compared Target to other online retailers, including Amazon.com, and found it to be one of the priciest. But research has shown that Target is becoming more aggressive in its grocery pricing.
More from the story:
Craig Johnson, president of retail consulting firm Customer Growth Partners, compared 35 brand-name items sold at Wal-Mart and Target stores in New York, Indiana and North Carolina. They consisted of 22 common grocery goods such as milk, cereal and rice; 10 general merchandise products such as clothing and home furnishings; and three health and beauty items.
Target’s shopping cart rang in at $269.13 (pre-tax), a hair lower than the $271.07 charged at Wal-Mart.
“For the first time in four years, our price comparisons between the two has shown that Target has a slight edge over Wal-Mart,” said Johnson. A smaller study by Kantar Retail found similar results.
Does it surprise you that Target’s prices are competitive with Walmart? Which megastore have you found cheaper for your shopping needs?
– By Lauren Davidson, Atlanta Bargain Hunter
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