The influence on holiday shopping from social media and mobile technology continues to grow and evolve, giving a leg up to tech-savvy shoppers seeking good old-fashioned value.
Tech-smart shoppers are not only finding more ways to improve their bargain-hunting, but attracting some special love from retailers, too.
A few snippets from the last few days:
1) ‘Mobile shoppers want coupons,’ from clickz.com:
“Thirty percent of survey respondents said they expected to use mobile coupons during this holiday season, according to a new study by mobile marketing agency Briabe Media and mobile-social networking company MocoSpace. Interestingly, only 14 percent said they normally use mobile coupons. …
“On the retail front, 62 percent said they planned to use mobile phones as a shopping tool prior to entering a store. And 46 percent stated they would use their phones for store or product research. According to the report, ‘This potentially suggests that for some consumers the mobile
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I’ve said again and again that cars are an amazing deal right now. What you can get for your money today is such great value, with both the quality and reliability of the average new vehicle being fantastic.