The influence on holiday shopping from social media and mobile technology continues to grow and evolve, giving a leg up to tech-savvy shoppers seeking good old-fashioned value.
Tech-smart shoppers are not only finding more ways to improve their bargain-hunting, but attracting some special love from retailers, too.
A few snippets from the last few days:
1) ‘Mobile shoppers want coupons,’ from clickz.com:
“Thirty percent of survey respondents said they expected to use mobile coupons during this holiday season, according to a new study by mobile marketing agency Briabe Media and mobile-social networking company MocoSpace. Interestingly, only 14 percent said they normally use mobile coupons. …
“On the retail front, 62 percent said they planned to use mobile phones as a shopping tool prior to entering a store. And 46 percent stated they would use their phones for store or product research. According to the report, ‘This potentially suggests that for some consumers the mobile