Publix adds manufacturers’ coupons to its Web site

Publix Super Market’s push for a portion of the grocery store shopping dollar has taken another leap with the store announcing Tuesday that it will post manufacturers’ coupons on its Web site.

Publix adds manufacturer coupons to its Web site. Photo credit: Leita Cowart

Publix adds manufacturer coupons to its Web site. Photo credit: Leita Cowart

The coupons are free and will be powered by Coupons.com. You’ll also find Publix’s weekly buy one, get one free offers and a listing of the Publix brand products.

Kroger has long had manufacturer coupons on its site, but recently severed ties with Procter & Gamble’s online coupon offerings since the manufacturer insisted that shoppers who clicked on its link from the Kroger page would be redirected to P&G. However, Kroger wanted to keep shoppers on its own site rather than re-directing them.

Kroger continues to have digital coupons from AOL’s Shortcuts and Cellfire and shoppers can download coupons onto their Kroger customer loyalty card. Like Publix, the Kroger shoppers go to a page branded by the grocer but with coupons from Coupons.com.

Does having coupons on the grocery store site help you save? Does it improve your grocery shopping efficiency?

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9 comments Add your comment

Jessica Wales

March 16th, 2010
11:46 pm

Having coupons sure does help save money. But again, this depends on the site. For instance, sites like Retailmenot and Onewayshopping.com are better at coupons and comparison shopping.

Chief Wiggum

March 17th, 2010
12:22 am

I am assuming that stores are more welcoming to home-printed internet coupons now, right? For a long time, many stores would give you the evil eye if you tried to present a coupon printed on printer paper at home…it’s like they though you had been photocopying it. I know I had this problem with a Publix previously, so I am hoping they “get it” now.

GRITSiAM

March 17th, 2010
9:04 am

The other day I had a Publix coupon printed from their website and the cashier had to shut down the line to go get permission to use the coupon. She said they had just had a big meeting on not excepting home printed coupons. They need to get the bugs worked out.

RobertNAtl

March 17th, 2010
9:46 am

A general question about Publix and Kroger: What are their respective policies on doubling coupons? I know this used to be a standard promotion, but I’m not sure if they still do this as an everyday policy? Does anyone know one way or the other?

Bball189

March 17th, 2010
12:18 pm

Publix doubles coupons up to and including $0.50 everyday.

Florida

March 17th, 2010
12:23 pm

Publix only doubles in certain markets. They do not in Florida. They do in Atlanta.

RobertNAtl

March 17th, 2010
1:37 pm

Thanks Bball189 and Florida.

rocco

March 22nd, 2010
11:11 am

They’ll get it figured out. Publix folks are sharp.

rocco

March 22nd, 2010
11:13 am

Internet coupons (printed at home) will always be photocopy-able. Doing so will break the “rules” but I figure whoever puts coupons up there will own-up to the risk of over-redemption. It’s just part of the deal. When marketers surrender distribution (printing) control, they also surrender the ability to limit their coupon redemtion liability.