Publix Super Market’s push for a portion of the grocery store shopping dollar has taken another leap with the store announcing Tuesday that it will post manufacturers’ coupons on its Web site.
The coupons are free and will be powered by Coupons.com. You’ll also find Publix’s weekly buy one, get one free offers and a listing of the Publix brand products.
Kroger has long had manufacturer coupons on its site, but recently severed ties with Procter & Gamble’s online coupon offerings since the manufacturer insisted that shoppers who clicked on its link from the Kroger page would be redirected to P&G. However, Kroger wanted to keep shoppers on its own site rather than re-directing them.
Kroger continues to have digital coupons from AOL’s Shortcuts and Cellfire and shoppers can download coupons onto their Kroger customer loyalty card. Like Publix, the Kroger shoppers go to a page branded by the grocer but with coupons from Coupons.com.
Does having coupons on the grocery store site help you save? Does it improve your grocery shopping efficiency?