Brand names pushed off store shelves

If you’ve grown weary of trying to decide between too many products when shopping, you are not alone. You may not have to worry about it as much anymore, either.

According to a report, Wal-Mart and other major retailers are scaling back on brand name products to save themselves and their companies money and time. That means you’ll see more generic brands on the shelves and perhaps less expensive prices on name brands as the retailers negotiate better prices.

Here’s an excerpt from the article:

For example, Wal-Mart recently removed Glad and Hefty-branded storage bags from shelves, replacing them with its own lower-priced Great Value brand, according to the parent companies of both products.

In the case of Hefty, parent Pactiv Corp. (PTV) told that Wal-Mart reversed its decision, and will return its products to shelves this spring — after Pactiv agreed to make the Great Value bags that will sell alongside the competing Hefty product.

“Hefty was off Wal-Mart’s shelves, but we are being brought back,” said Matt Gonring, spokesman for Pactiv Corp.

Bill Pecoriello, CEO of market research firm ConsumerEdge Research, told the news organization that the products most susceptible to being removed from shelves are toiletries, household products and food staples like milk, bread and eggs.

Other retailers like Target, CVS and Kroger have also begun such tactics. Too many product choices only cause stress for consumers and makes shopping more difficult. The stores are apparently in the more advantageous position and can push for lower prices and even more advertising inside the retail outlets. Consumers, wanting to save money, are less discriminate when shopping as well.

Question: So, whose side are you on? Do you want more choices or lower prices? Would you be mad if retailers stopped carrying your favorite name brand products in favor of their own generic brands?

Which items shouldn’t be touched at all?

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6 comments Add your comment


February 22nd, 2010
7:41 pm

Better get used to that Preparation W…….NICE

John @

February 22nd, 2010
11:47 pm

What happens when the generic brands become the RECOGNIZABLE brands? Scary!

mystery poster

February 23rd, 2010
9:15 am

I read in Time magazine that that is Aldi’s business model. The article was in reference to multiple sizes, not store brands but it’s not hard to draw the parallel:

Fewer choices = less shelf space necessary = lower prices.


February 23rd, 2010
10:59 am

The problem is, Wal-Mart is already just the basics when it comes to food. It may be cheaper, but sometimes I rather pay more and have a few more choices then less and possibly without.


February 23rd, 2010
1:44 pm

I don’t like this idea because I’m a coupon shopper and a lot of times I’m able to get the name brand products for less than the sale price, especially when combining with sales and double coupons.

@Rob…I agree. I rarely shop at Wal Mart because I find that(overall) they are more expensive on the items I buy. They offer price match if you have a competitor’s ad showing the price (not BOGO or % off) but it’s up to you to remember to ask for the price match. Just not worth the hassle for me.


February 24th, 2010
6:17 am

I would rather have more choices in regards to quality. The reality is, in some categories a name brand product is preferred to a generic. This is really about free market. Give consumers options and let them decide how much to spend. Some things I buy name brand only, others I buy generic.