I went to CVS drugstore this week looking for an over-the-counter medicine to help me deal with a lingering sinus headache. Right next to a name brand item was the CVS brand — more than $2 cheaper and promising the same results.
I admit. I was feeling too bad to take a chance on a generic store brand, so I opted for the more expensive item. Given this latest CVS promotion, I’d re-think that decision. Today through Sept. 27, all CVS store brand items are 40 percent off. Doing my math, that sinus medicine would have cost me less than $3. Perhaps I’d feel the same way I do now, which is to say only slightly better.
Store brands can sometimes be as much as 50 percent less expensive than popular name brands. However, consumers aren’t always confident they’ll get the same quality. How likely are you to try a store brand? What items have you found to be not worth the savings? Which were the equivalent, or better, than the name brands?
Indeed, sales of store brands surged more than 10 percent in 2008 to a record $83.3 billion, according to industry data from the Private Label Manufacturers Association compiled by The Nielsen Company.
The savings can be sizable. Additional PLMA research showed store brand over name brand shoppers can save up to 30 percent. Items with the biggest gap, between 50-60 percent: aspirin, sinus spray, soda, saltine crackers and body lotion. Cereal and ice cream savings were around 30 percent, while store brand dog food was about 25 percent cheaper.
Consumers want to save money without sacrificing quality. They are trying store brand products, keeping the costlier items on the shelves.
Hot Publix store brand items:
Milk, white bread, water, eggs, deli rotisserie chicken, deli fried chicken and southern potato salad.
Hot metro Atlanta Kroger store brand items:
Milk, eggs, water, paper towel, tuna in water, white bread, hot dog buns and butter.
Which store brands are your favorites? Which wouldn’t you recommend? Have you switched to store brands for any of your purchases lately? Most important, was it worth it?
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