Twitter, Facebook push coupons and deals

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Taco Mac in Midtown uses Twitter for promotions, including Pint Night, when customers get a free glass with a beer of the month purchase. Credit: Elissa Eubanks

I’m on a lot of email lists. So are a lot of the people I know. My favorites are buy one, get one free entree’ offers. Or freebies, like appetizers and desserts. Email alerts about discounted tickets and coupons for a variety of clothing shops and goodies land in my inbox.

Companies are reaching out to customers — potential and current — in a variety of ways, including social media outlets like Twitter and Facebook. If you’re a friend of Spaghetti Warehouse on Facebook, you probably got a coupon for free lasagna today. If you’re following Taco Mac, you likely got a tweet about free glasses with beer purchases. Or maybe you got the email alert about the free comedy shows at Punchline tonight, Thursday and Sunday.

Merchants are eager to extend their brand, and that often means passing on discounts to you. Atlanta Journal-Constitution business writer Joe Guy Collier writes:

Atlanta-based restaurants chains are testing the Twitter waters with a variety of approaches. Some outlets for Shane’s Rib Shack and Planet Smoothie have offered coupons through Twitter. Church’s Chicken has used Twitter to drop clues for a contest where it hands out $1,000 to a customer at restaurants.

Rival chicken chain Popeyes Louisiana Kitchen, though, has shied from using Twitter to push coupons and contests. It has more than 5,300 followers.

“We really are using it as a true engagement tool,” said Alicia Thompson, Popeyes vice president of communications and public relations. “It’s a way for us to build the brand and to keep top of mind awareness with our consumers by giving the brand a face and a personality.”

So, whose lists are you on? How often do you cash in on the deals you get, and how often do you get them?

Have a story idea? Email rcash@ajc.com

6 comments Add your comment

Stella

July 30th, 2009
11:06 am

I follow Savings.com aka @Savings on Twitter. They tweet deals for Jamba Juice and the Cheesecake Factory as well as online coupons for stores like PETCO, Macys and Famous Footwear.

Tyson

July 30th, 2009
11:42 am

This is very exciting trend. @CallawayGardens we give away free coupons, interact with our guests and just keep an eye out for how to improve. We want to make sure everyone has a great time and this tool allows for that.

Jodi

July 30th, 2009
5:06 pm

Thanks Stella…I will make sure to follow @savings

Archer

August 2nd, 2009
11:56 am

I was at work and got a free Chick-fil-A sandwhich when I bought a Coke from the vending machine! I’ll buy a lot of Coke’s if it means I get free lunch!

JoJo

August 4th, 2009
1:52 pm

I have been following @couponcodelady for my coupons on Twitter.

Chris

November 4th, 2009
5:34 pm

We decided it would be easier to create a website that collected all of the coupons sent out by your favorite brands instead of having to follow them all – check out http://www.coupontweet.com. We also tweet out the best coupons of the day from our Twitter account @coupontweet