I’m on a lot of email lists. So are a lot of the people I know. My favorites are buy one, get one free entree’ offers. Or freebies, like appetizers and desserts. Email alerts about discounted tickets and coupons for a variety of clothing shops and goodies land in my inbox.
Companies are reaching out to customers — potential and current — in a variety of ways, including social media outlets like Twitter and Facebook. If you’re a friend of Spaghetti Warehouse on Facebook, you probably got a coupon for free lasagna today. If you’re following Taco Mac, you likely got a tweet about free glasses with beer purchases. Or maybe you got the email alert about the free comedy shows at Punchline tonight, Thursday and Sunday.
Merchants are eager to extend their brand, and that often means passing on discounts to you. Atlanta Journal-Constitution business writer Joe Guy Collier writes:
Atlanta-based restaurants chains are testing the Twitter waters with a variety of approaches. Some outlets for Shane’s Rib Shack and Planet Smoothie have offered coupons through Twitter. Church’s Chicken has used Twitter to drop clues for a contest where it hands out $1,000 to a customer at restaurants.
Rival chicken chain Popeyes Louisiana Kitchen, though, has shied from using Twitter to push coupons and contests. It has more than 5,300 followers.
“We really are using it as a true engagement tool,” said Alicia Thompson, Popeyes vice president of communications and public relations. “It’s a way for us to build the brand and to keep top of mind awareness with our consumers by giving the brand a face and a personality.”
So, whose lists are you on? How often do you cash in on the deals you get, and how often do you get them?
Have a story idea? Email firstname.lastname@example.org