Archive for October, 2013

What are our Simple Truth shoppers saying about the Kroger exclusive brand?

Our Customers told us they wanted a simpler way to shop for organic/natural products in our stores. The result: Simple Truth™ and Simple Truth Organic™. Affordable and delicious foods that represent the joy of eating closer to the way nature intended.
These foods provide a simple, uncomplicated and trustworthy solution to the challenge of simply better living. You’ll find Simple Truth™ and Simple Truth Organic™ items throughout the store during your everyday shopping trips. Clean, simple packaging and easy-to-understand ingredient statements take the chore out of selecting Organic, Free From 101 and some Natural foods. Available exclusively at the Kroger® Co. Family of Stores, Simple Truth™ and Simple Truth Organic™ are honest, easy and affordable.

What are our customers saying in their own words?

“I appreciate the Simple Truth brand for making organic easier to find.”

“We are loving the new Simple Truth meatless products. Keep them coming.”

“I really …

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