By Howard Pousner
More than 20 metro Atlanta arts organizations have launched a $20,000 collaborative promotional campaign to increase recognition of metro cultural offerings.
Atlantans can look out for six billboards going up at the end of September with the messages: “Atlanta Art Lives Here” and “You Are Where the Art Is” and information about one of the 20-plus participants. The billboards will be followed by a series of radio spots and print advertisements. The campaign was organized by AtlantaPlanIt.com, a service of Public Broadcasting Atlanta.
Declines in funding, attendance and media coverage and a public sentiment that there’s not enough to do in Atlanta “make it necessary for each organization to find unique ways to minimize costs while maximizing impact,” Atlanta PlanIt editor Nicole Jones said. “This collaboration is working to shirk those sentiments.”
Particpating groups include: Atlanta Radio Theatre Company, Arts at Emory, Michael C. Carlos Museum, Theatrical Outfit, True Colors Theatre Company, High Museum of Art, The Atlanta Opera, Atlanta Ballet, Center for Puppetry Arts, GSU School of Music, Atlanta Shakespeare Company, Rialto Center for the Arts, ArtWorks! Gwinnett, NBAF (National Black Arts Festival), Atlanta Lyric Theatre, Flux Projects, Ferst Center for the Arts, Callanwolde Fine Arts Center, Atlanta Celebrates Photography, The Georgia Ballet, Georgia Ensemble Theatre, WonderRoot and Horizon Theatre Company.
Jones said there are plans to update the campaign in 2012, hopefully with more groups participating.
More information: www.atlantaartliveshere.com.