How important was Simon Cowell to “American Idol”?
We’re finding out now. The show opened season 10 with 26.1 million viewers, in preliminary ratings, down 13 percent from 29.9 million a year ago. That’s the biggest drop-off year over year for the program.
And it’s aging fast.
Teen numbers were down an alarming 28 percent. In the 18-49 demographic, the show was down 18 percent.
It’s the worst debut for the show since its 2002 summer debut. The final numbers (which I will update when I get them later today) are usually slightly better but it will still be down by at least 10 percent.
In other words, not a lot of good news for Fox. I thought curiosity would generate comparable, if not better, ratings than last year, at least opening night. I was wrong.
Fox has yet to release its ratings numbers yet. I presume they are trying really hard to find something positive to say.