How important was Simon Cowell to “American Idol”?
We’re finding out now. The show opened season 10 with 26.1 million viewers, in preliminary ratings, down 13 percent from 29.9 million a year ago. That’s the biggest drop-off year over year for the program.
And it’s aging fast.
Teen numbers were down an alarming 28 percent. In the 18-49 demographic, the show was down 18 percent.
It’s the worst debut for the show since its 2002 summer debut. The final numbers (which I will update when I get them later today) are usually slightly better but it will still be down by at least 10 percent.
In other words, not a lot of good news for Fox. I thought curiosity would generate comparable, if not better, ratings than last year, at least opening night. I was wrong.
Fox has yet to release its ratings numbers yet. I presume they are trying really hard to find something positive to say.
Continue reading No Simon Cowell, ‘Idol’ has biggest year-to-year debut dropoff ever »




Steven Tyler was in a seriously spirited mood during a 20-minute phone conference today with reporters. He made comments about publications like Deadbolt and reporters’ names like Lipshutz and someone named Oleta Diamonds. He created his own warped reality show idea about being stuck in a bottle in the ocean. He even started the conference almost saying a dirty limerick involving a man from Kent.

Carson Daly always struck me as the pre-Ryan Seacrest Ryan Seacrest.
At the Television Critics Association shindig 