A majority of ad buyers, mostly citing Simon Cowell’s departure, expect ratings to drop for “Idol” to the point it will fall out of its perennial No. 1 spot among 18 to 49 year old viewers, according to a survey by MediaLife magazine.
Most ad buyers prefer three judges and won’t miss Ellen DeGeneres. Harry Connick Jr. is the top pick among the names the pollsters offered, ahead of Elton John and Justin Timberlake. They want more focus on the contestants, less filler and less verbiage from the judges. They also want fewer audition episodes (though those tend to bring in the biggest numbers). In other words, ad buyers are a lot like us!
- Justin Guarini, in 2002, was being considered for a role in Broadway’s “The Lion King.” He went to “Idol” instead. It’s taken him eight years to get a Broadway gig, this time in a musical version of “Women on the Verge of Nervous Breakdown,” a great film from 1988 I remember seeing in New York City. Congrats, Justin!
- Speaking of theaters, Jordin Sparks made her debut in “In the Heights” last night. MJ posted pictures. Here she is performing on “Live With Regis & Kelly”: