Simon Cowell moved up from no. 25 to 11 on the Forbes Most Powerful Celebrity list, based on pay ($80 million), TV/radio coverage (20 out of the top 100), traditional press coverage (20), Internet chatter (46) and social media strength (64). (The social media component was added this year as a factor.)
Ellen DeGeneres climbed from 40 to 23, aided of course by her arrival on “Idol” as a judge. She took home an estimated $55 million, ranked 31 for TV/radio coverage, 58 for traditional press, 50 for Web chatter and a whopping 5 for social media.
Ryan Seacrest, the king of consistency, held at No. 44. He earned an estimated $51 million, ranked 41 for TV/radio coverage, 83 for traditional press, 75 for Web chatter and 14 for social media. (He loves to use Twitter!)
Carrie Underwood, ranked No. 75 a year ago, is off the list. In fact, not a single “Idol” alum made the top 100.
The magazine also wrote a separate piece about how Seacrest does it.
By his own admission, Seacrest, 35, is a man without a shtick. He doesn’t act, he doesn’t sing, he doesn’t dance. Yet he has parlayed the art of being inoffensive–as well as considerable business smarts and superhuman drive–into 35 hours of weekly airtime and a Rolodex the envy of TMZ. Last year he pulled in $51 million, putting him (with help from Web visibility and other measures) at No. 44 on the Forbes Celebrity 100 list.
The mag breaks down his income to $15 mil from “Idol,” $15 mil from E! and related entities, $15 mil from his radio shows, $5 mill from endorsements and $1 mil from assorted hosting gigs.
The story also notes that he now drives an Aston Martin DB9. Not bad!