In the future, little printed press will survive. My students—a bunch of millennials—certainly lack the habit of reading printed newspapers. You’re romanticizing a medium that, for economic and ecological reasons, is bound to disappear in its printed form.The sooner you adjust to this reality, the better.

In addition, you have failed to adapt to shifts in Atlanta’s population. Despite all the cosmetic changes, you’re still writing for a public that no longer exists: an eminently Southern population, educated in a conventional way at homegrown institutions. Wake up and smell the coffee. The power of the Sun Belt comes from elsewhere, and it involves a multiplicity of reading habits and tastes. It’s impractical to imagine your audience as a homogeneous whole. I arrived to ATL ten years ago, bought the AJC for five years, and then stopped. Your paper never spoke to me—nor to many other imports to the ATL metro area. The day your staff reflects ATL’s population, you’ll have a better chance—in the meantime, you’re still caught in a time warp and have failed to evolve fast enough.

In sum, unless you embrace even more drastic change, my guess is you will continue to suffer as a cultural product without a solid customer base.

I have been a subscriber for 21 years but will not be renewing my subscription. I will not pay more for a product with less content and readability

I am seriously considering canceling my 7 day subscription.